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TRANSCRIPT
SOCIAL
MEDIA
BOOTCAMP
WELCOME TROOPSKristy Skopp & Ashleigh Martel
Attraction
Marketing +
Stories
Lauren Mollenhauer
((FB and INSTA))
When you have an online
business going onto Facebook or
Instagram without intention is
like going to Costco without a
shopping list.
AIMI
● Attract the following
● Invest in the following- add value- share what you learn along the way, tips, personal development etc
● Monetise - Offer them something a product/ service/ opportunity
● Invest again
● REPEAT!!!
Utilise all of the features
• Profile Picture
• Cover Picture
• Bio
• Featured Photos
• Stories / Lives
• Statuses / Photos / Gifs / Videos
• Groups and Pages
• Profile Picture
• Bio
• Stories
• Highlights
• Lives / IGTV
• Photos / Videos
Profile on point
1. Create Credibility
2. Be the YOUest YOU, LIVE OUT LOUD ((brave, vulnerable. +))
3. Create an Avatar and market to them ((at least one –> vibe = tribe))
4. Branding… 5 KEYWORD FILTER
5. Don’t be Spamela Anderson HOWEVER Consistency is Key
6. Provide VALUE – Educate, Entertain, Engage, Inspire
7. Poll your peeps
“Giving is the master key to success,
In all applications of human life.”
- Bryant McGill
Wait there’s more
• Tagging and Checking in
• Recommendations
• Hashtags: FB vs INSTA
• Themes and Layout (Instagram)
apps
• Photo editing: VSCO ($), Afterlight, Huji, Snapseed
• Video overlay: Lumyer
• Collages: Layout, PicCollage, PicLab
• Words: Canva, WordSwag ($), FontCandy, Phonto
• Cohesiveness: Unum (INSTA ONLY)
Say Cheese
APPS
• Unfold
• Snow – More fun Filter options
• CutStory
Lives
Susan McDonald
Facebook Lives – Why?
• Live content receives 10 times more comments than regular videos
• 96% of consumers find video helpful when making purchasing decisions
• Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020
• 78% of online audiences are already watching video on Facebook Live
It is a marketing strategy
• People love live video
• Most people crave human interaction and real connection
• Facebook Lives help us make that connection
• It is imperfect, generally unscripted and REAL. It makes us human
• Potential customers and business partners are attracted to REAL people. They love feeling like they can relate to us
• When people feel like they relate to you, it deepens the sense of trust –they start to feel like they know you
susan’s number one tip
for Facebook Lives
10 Tips for Facebook Lives
• Have a goal
• Plan it
• Start talking straight away
• Be consistent
• Give people a heads up
• You need decent lighting, your device must be charged and your internet connection strong
• Give a call to comment
• Remember your replay viewers
• Give value! Value! VALUE!
• Keep it fun and interesting
During your Live – More Tips
• Introduce yourself
• Tell people why you’re live and get to the point
• Acknowledge your viewers – both live and replay
• Ask people to share and tag their friends in the comments
• Encourage comments
• Have a call to action
• Entertain and Educate
• If relevant take time at the end for Q & A
After your Live – More Tips
• Edit your video (optional)
• Engage with peoples’ comments
• Message any NEW people who are watching
• Post any links that you mention in your live in the comments
• Look at your stats
Contacts
Bronte Griffiths
ONLINE CONNECTIONS
- BE SOCIAL ON SOCIAL MEDIA
- Connecting and introducing
- “ find your tribe” connect with people who have the same interests
- Interact and engage in groups of your interest
- Add from mutual friends (not team mutual friends)
- Keep and maintain the relationship
- Be consistent
- Grow your friends list and filter as you go!
- Have fun, be you, be real
Messenger
Mindset:
Inviting &
Presenting
Kristy Skopp
Messenger is the tool for
Communication with others
Used for
- Connecting with new people
- Building relationships
- Following up
- Generating sales
- Guiding the conversation - who is in charge and how to be in charge of the conversation.
Comments conversation to
Messenger
Getting over that bridge
Party in the comments
Then go individual
Easier to converse in messenger
Always asking questions
What are their
- Motivations- Goals- Purpose- Struggles
So you can help them and offer your product or service
My Favourite Question
What motivated you to go in that direction?
FORM
F - Family
O - Occupation
R - Recreation
M - Motivation
Problem Solving
Asking questions to find their PAIN POINTS
Following up
Creating a Plan (in messenger)
Archive
Unread messages
From a group you may have added them to
Contact list
Follow Ups
Ashleigh Martel
First point of contact
• Messenger
• Sent info on product
• Sent testimonials and pictures
• Add them to groups tag them in content
• Sent them videos to watch
• Use voice memos
Direct
Hey,
I just wanted to check if you had a chance to check out the information I sent you?
Trying to get a yes or a no.
Indirect
Creating that eye contact and being seen so
they don’t forget about you!
• FB Lives
• Tagging them in more info
• Adding to groups
• Commenting on their content
• Creating a deeper relationship with them in
messenger - not always about business
• Sending updated testimonials - This just came
in and I thought of you!
Sales Funnel
• 2-3 weeks
• 5+ Exposures
• Use Voice memos
Referral post - ask for help
TOP TIPS
• Timing is everything, you cannot convince people…
• Invest in the relationship until it’s their time to make a change… and they will turn to you when they are ready.
• Pro Tip: Remember, most enrolments will come from follow ups
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