social media : best practices in the workplace
DESCRIPTION
A few slides to introduce social media in the workplace and why it matters.TRANSCRIPT
Social Media Best PracticesSandra Rimetz, Instructor
This slideshow is the property of Sandra Rimetz and cannot be duplicated or used without permission.
www.sophisticateduser.com 2014Sandra Rimetz
Estimated that in 2015 nearly 60 percent of Earth's population will be on the Internet
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018
Defining Social Media
www.sophisticateduser.com 2014Sandra Rimetz
Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). ~Merriam-Webster
Websites and applications that enable users to create and share content or to participate in social networking. ~Oxford Dictionaries
A Reminder of What Social Media Is…
1994 Geocities
1997 AOL lets users “chat”.
2003 MySpace launched. LinkedIn started.
2004 “College” version of Friendster is rolled at Harvard
2005 YouTube begins storing and retrieving videos.
2008 Twitter comes alive!
2010 Google launches Buzz
www.sophisticateduser.com 2014Sandra Rimetz
Evolution
Source: www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
A Little History…
Closed in 2009
Closed in 2011
238 million members
1.15 billion monthly active users
1 billion unique users per month
215 million users
359 million
www.sophisticateduser.com 2014Sandra Rimetz
Users by the Numbers
Source: www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
What Users Are Doing?
www.sophisticateduser.com 2014Sandra Rimetz
Adult Users Activity according to Pew Internet
67% visit Facebook18% on Twitter20% on LinkedIn15% on Pinterest13% on Instagram 6% on Reddit 6% on Tumblr
Social Media today
Why It Matters
www.sophisticateduser.com 2014Sandra Rimetz
www.sophisticateduser.com 2014Sandra Rimetz
Why Social Media Matters?
www.sophisticateduser.com 2014Sandra Rimetz
of consumers would recommend a brand to others after interacting with them on social media.
90%
http://www.thedrum.com/news/2013/07/04/iab-study-finds-90-consumers-back-brands-after-interacting-social-media#ixzz2gzdAN9Uu
Improved social signals that improve your presence on the Internet (SEO)
Company branding Improved brand awareness Word-of-mouth advertising Increased customer loyalty and trust Improved audience reach and
influencewww.sophisticateduser.com 2014Sandra Rimetz
The Benefits
www.sophisticateduser.com 2014Sandra Rimetz
Nearly nine in 10 US
companies with at least 100
employees will use social
networks for marketing
activities this year
Sandra Rimetz
If all your employees understood how important your company’s social
media presence is?
Can You Imagine Then…
www.sophisticateduser.con 2014
Sandra Rimetz www.sophisticateduser.com 2014
Want to learn more about how social media training can increase your bottom
line? Contact me at [email protected]