social media best practice for dietitians
TRANSCRIPT
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The water cooler hasn’t vanished; it’s simply
become virtual
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Marie Ennis O’Connor
Social Media Consultant
@JBBC
Hello!
My Name Is
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Seth Godin
’Good enough’ stopped
being good enough a
long time ago. So why
not be great?
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Social Media
the process of people
using online tools and platforms
to share content and information
through conversation and communication
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Fall in love with social media
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Social media will not work if you
don’t put the work in
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How Social Media Empowers Patients
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Mayo Clinic’s Philosophy of Social Media
“Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.”
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“This isn’t an addition to
your job. This is part of
your job. This is where
our patients are these
days and this is where we
need to reach them.”
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The Solution To Pollution Is Dilution
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Spot The Fake News!
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…but then what about this?
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Start Here
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POST People
Objective
Strategy
Technology
POST
POST
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Set SMART Goals
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Altmetrics
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Develop Your Personal Learning Network (PLN)
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Follow Journals on Twitter
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Tweeting The Meeting
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Join Twitter Chats
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Google Yourself
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Publish on LinkedIN
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…and on SlideShare
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Be Human
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Be Human
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Acknowledge and
Thank your Followers
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Follow The Rule of Thirds
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Digital Professional Reputation = EMR
Establish
Monitor
Respond
Join
Post
Network
Listen
Calm
Polite
Empathic
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Set Up Google Alerts
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Digital Professional Reputation = EMR
Establish
Monitor
Respond
Join
Post
Network
Listen
Calm
Polite
Empathic
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Go Big
Go Bold
Go Bright
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• Social Oomph • Tweetdeck • Hootsuite • Buffer
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Geography
• National
• Regional
• Local
• Urban
• Rural
Socio-Demography
• Age
• Sex
• Income
• Occupation
• Education
Psychography
• Lifestyle
• Attitudes
• Preferences
• Interests
Behavioural
• Relevant behaviour
• Duration of behaviour
• Readiness to change
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Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.
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Influencers Are Message Catalysts!
They are people, sometimes celebrities or influential figures in your sector, sometimes ordinary citizens who are passionate about what you do and have a lot of connections on social networks,
with the power to amplify your
message.
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Once you’ve identified your audience map this information to social media behaviour
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• Surveys (Survey Monkey) • Polls (PollDaddy; Facebook; Twitter) • Publically available reports
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Doctors Nurses Health Care Professionals
Supporters Volunteers Donors Activists Bloggers
Celebrity supporters Celebrity activists
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Influencer
1k+ Connections
Topics
Prior Interaction
50+ Klout Score
Your Database
Start Here!
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