SOCIAL MEDIA A case study for

Yellow Pages Income Fund

Trader CanadaTrader Media

Corp.

2006

TRADER CORPORATION

What’s

the

Problem

SOCIAL

MEDIA

IS

Expand

Network and

Interaction

Growing

Followers

Advertising

Events

Increased

Media

Marketing

Slander and

Negative

Forums

False

Information

Viruses and

HackersLeft Behind

Media

Marketing

Utilization of

all media

Poor

Organization

Brand

Recognition

Great

Information

Large amount

of variety

COST

BRAND

RECOGNITION

NEGATIVE

COMMENTS

TIME

Evaluation

Criteria

ALTERNATIVES

CENTRALIZATION

Tighter

Brand

Management

Focus

On

Current

Assets

Eliminate

Confusion

Avoid

Negative

Comments

Benefits

Centralization

DO IT ALL!

Increase

Exposure

Convenient

Access

For

Users

Generate

Ample

Feedback

Gain

New

Users

Expansion

Benefits

the best of both worlds

| com

mun

icat

ion

| con

tent

Summary

Image credits – Flickr Images

• Social media bandwagon, slide 1

– http://www.flickr.com/photos/matthamm/2945559128/sizes/o/in/photostream/

• Question Mark 3D, slide ____

– http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/

• Social Media Web, Slide ___

– http://www.flickr.com/photos/garyhayes/2973684461/sizes/o/in/photostream/

• VW Bug Background

– http://www.flickr.com/photos/josa/4594639/sizes/m/in/photostream/

• Hybrid in Half

– http://www.flickr.com/photos/ahe001/312564617/sizes/o/in/photostream/