Social Media Audit- South African Universities

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  1. 1. Social Media Audit Universities1
  2. 2. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ This is a Social Media Audit of the South African Universities based on academic rankings. The time frame of the Social Media Audit was from 28th December 2013 29th January 2014. The Social Media Channels analyzed for the audit are Facebook & Twitter. The criteria used to assess the performance of the South African Universities: Engagement, Fan Growth and Mentions.
  3. 3. Universities __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Based on Academic Rankings1. 2. 3. 4. 5. 6. 7. 8. 9. 10.University of Cape Town University of Witwatersrand Stellenbosch University University of KwaZulu-Natal University of Pretoria University of Johannesburg University of Western Cape University of Free State Rhodes University Nelson Mandela Metropolitan University
  4. 4. University of Cape Town ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  5. 5. University of Cape TownC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  6. 6. University of Cape TownC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Locations of fans 450Most Popular AgeabcNWED1341Most Popular CityvFan Growth58553021 054Time Frame: 28 December 29 Januaryu
  7. 7. University of Cape TownM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________M Number of FollowersFollowing@UCT_News MentionsTTwitter AgeQNumber of TweetsInfluencer ScorePFollower GrowthTime Frame: 28 December 29 JanuaryUniversity of Capetown mentions
  8. 8. University of Cape TownM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Follower InterestTop LocationsPopular TopicsInfluencerabcNWEDGs4% 4% 17% 5%7%Time Frame: 28 December 29 January
  9. 9. University of Witwatersrand ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  10. 10. University of WitwatersrandC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  11. 11. University of WitwatersrandC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Locations of fans 1945Most Popular CityMost Popular AgeabcNWEDvFan Growth1 8303058 3120 28 328Time Frame: 28 December 29 Januaryu
  12. 12. University of WitwatersrandM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________M Number of FollowersFollowing@WitsUniversity MentionsTWits University mentionsTwitter AgeQNumber of TweetsInfluencer ScorePFollower GrowthTime Frame: 28 December 29 January
  13. 13. University of WitwatersrandM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Follower InterestTop LocationsPopular TopicsInfluencerabcNWEDGs3% 5% 15% 5%8%Time Frame: 28 December 29 January
  14. 14. Stellenbosch UniversityC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  15. 15. Stellenbosch UniversityC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  16. 16. Stellenbosch UniversityC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Locations of fansMost Popular AgeabcNWED922 877Most Popular CityvFan Growth738 41330 422Time Frame: 28 December 29 Januaryu
  17. 17. Stellenbosch UniversityM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________M Number of FollowersFollowing@StellenboschUni MentionsTTwitter AgeQNumber of TweetsInfluencer ScorePFollower GrowthTime Frame: 28 December 29 JanuaryStellenboschUniversity mentions
  18. 18. Stellenbosch UniversityM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Follower InterestTop LocationsPopular TopicsInfluencerabcNWEDGs43% 4% 4% 4%15%Time Frame: 28 December 29 January
  19. 19. University of KwaZulu-Natal ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  20. 20. University of KwaZulu-NatalC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  21. 21. University of KwaZulu-NatalC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Locations of fansMost Popular CityMost Popular AgeabcNWED182vFan Growth104187 21217 007Time Frame: 28 December 29 Januaryu
  22. 22. University of KwaZulu-NatalM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________M Number of FollowersFollowing@UKZN MentionsTTwitter AgeQNumber of TweetsInfluencer ScorePFollower GrowthTime Frame: 28 December 29 JanuaryUKZN mentions
  23. 23. University of KwaZulu-NatalM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Follower InterestTop LocationsPopular TopicsInfluencerabcNWEDGs3% 4%13%4%12%Time Frame: 28 December 29 January
  24. 24. University of PretoriaC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  25. 25. University of PretoriaC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  26. 26. University of PretoriaC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Locations of fansMost Popular AgeabcNWED101Most Popular CityvFan Growth95 50 494 858Time Frame: 28 December 29 Januaryu
  27. 27. University of PretoriaM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________M Number of FollowersFollowing@UPTUKS MentionsTTwitter AgeQNumber of TweetsInfluencer ScorePFollower GrowthTime Frame: 28 December 29 JanuaryUniversity of Pretoria mentions
  28. 28. University of PretoriaM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Follower InterestTop LocationsPopular TopicsInfluencerabcNWEDGs3% 3% 19%8%8%Time Frame: 28 December 29 January
  29. 29. University of Johannesburg ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  30. 30. University of JohannesburgC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  31. 31. University of JohannesburgC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Locations of fans 298Most Popular CityMost Popular AgeabcNWEDvFan Growth271511 718 43 998Time Frame: 28 December 29 Januaryu
  32. 32. University of JohannesburgM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________M Number of FollowersFollowing@mediauj MentionsTUJ mentionsTwitter AgeQNumber of TweetsInfluencer ScorePFollower GrowthTime Frame: 28 December 29 January
  33. 33. University of JohannesburgM______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Follower InterestTop LocationsPopular TopicsInfluencerabcNWEDGs3% 4%4% 20% 5%Time Frame: 28 December 29 January
  34. 34. University of Western CapeC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  35. 35. University of Western CapeC______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Number of FansFemale Fansy XSouth African Fans Male FansPeople Talking About ThisTEngagement RateGlobal Potential ReachOSA potential ReachTime Frame: 28 December 29 January
  36. 36. University of Western CapeC_______...