Social Media Audit - South African Malls

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An insightful Facebook and Twitter Social Media Audit of South Africa's Top 10 Malls (based on size).

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<ul><li> 1. Social Media Audit South African Shopping Malls</li></ul><p> 2. Introduction This is a Social Media Audit of the 10 biggest Malls in South Africa (In terms of m2). The time frame of the audit was from 15th October 15th November 2013. The Social Media channels analyzed for the audit are Facebook &amp; Twitter. The criteria used to assess the performance of the Malls on Facebook: Engagement, Fan Growth and Conversation Breakdown. The criteria used to assess the performance of Malls on Twitter: Engagement, Fan Growth and Cumulative reach. 3. Glossary People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) Fans: The total number of people who have liked your Page. Facebook Mentions: The number of people who mentioned any of the Malls anywhere on Facebook. Cumulative Reach: refers to the number of people that are reached from exposure to a tweet. Original Tweets: refer to tweets composed by individuals, containing the @name of the Mall. ReTweets: Tweets that users decide to re-share with their own followers. Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. 4. Top 10 Biggest (m2) Malls In SA 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.Gateway Theatre of Shopping 180 000 m2 Sandton City - 158 000 m2 Canal Walk Shopping Centre - 141 000 m2 Eastgate Shopping Centre - 121 000 m2 Menlyn Park Shopping Centre - 119 124 m2 Westgate Shopping Centre - 109 000 m2 The Pavilion Shopping Centre 108 000 m2 Centurion Mall 105 000 m2 Cresta Mall 94 000 m2 Clearwater Mall 90 000 m2 5. gGateway Mall Page InsightsFans: 22 600qqqqqqqqqqq People Talking About This: 750qqqqqqqqqqq Most Popular City: Durban Most Popular Age Group: 25 - 34 Facebook Mentions: 32 000 peopleTime Frame: 15 Oct 15 NovemberGateway mall has 3,3% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq39% w61% 6. gGateway Mall Fan InsightsTopicsFamily Status Expecting ParentsD Fashion 22 000 J Consumer Electronics -20Long Distance Relationship Engaged660Newlyweds1200MentionsSingle15400Dancing15400Pop Culture12 200860545009600= Alcoholic Beverages 10 800 F Food &amp; Dining 26 000 W Home &amp; Garden 9 600 M Movies 24 000Interest/Activities 11200CookingTime Frame: 15 Oct 15 November82006800Charity4200Computer Environment Programming Interests &amp; Activities1640840200DIYEducationEvent Planners 7. tGateway Mall Twitter InsightsFollowers: 6996Location of Tweets 370qqqqqqqqqTweets112Mentions: 828 130 338 360Original Retweets RepliesMost Popular Day: 12th Nov 2013Most Popular City: Kwa-Zulu-Natal Cumulative Reach: 1.7 MillionTime Frame: 15 Oct 15 November5651 4KZNFree State GautengWestern CapeEastern CapeProvincesDevice Used For Tweetsj35% o65% WebMobile 8. gGateway Mall Insights Gateway Mall is the largest Mall in South Africa and has the 4th largest page on Facebook . Gateway Mall has 3.3% engaged users on their Facebook page. Gateway Mall has over 32 000 mentions on Facebook, 61% by Females and 39% by Males. Of the people that mentioned Gateway Mall on Facebook, 9 600 are Single and 1 200 Newlyweds. The most popular interests and activities among people that mentioned Gateway Mall on Facebook are Dancing &amp; Popular Culture. The most popular topics among the people who mentioned Gateway Mall on Facebook are Movies and Food. The least popular topics among people who mentioned Gateway Mall on Facebook are Home/Garden &amp; Alcoholic beverages.* For recommendations on usage of data see full report 9. gSandton City Page InsightsFans: 15 146qqqqqqqqq People Talking About This: 739qqqqqqqqq Most Popular City: Johannesburg Most Popular Age Group: 18 - 34 Facebook Mentions: 102 000 peopleTime Frame: 15 Oct 15 NovemberSandton City has 4% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq50% w49% 10. gSandton City Fan InsightsTopicsFamily Status Expecting Parents Long Distance RelationshipD Fashion 54 000 J Consumer Electronics -40Engaged2400Newlyweds3400Single30000Mentions= Alcoholic Beverages 28 000 F Food &amp; Dining 64 000 W Home &amp; Garden 20 000 M Movies 64 000Interest/Activities4400030000Dancing28 000860541660Pop Culture22000CookingTime Frame: 15 Oct 15 November19200 Charity142007200Computer Environment Programming Interests &amp; Activities30001920600DIYEducationEvent Planners 11. tSandton City Twitter InsightsFollowers: 15 083Location of Tweets 683qqqqqqTweets97Mentions: 1321 209 509 603Original Retweets RepliesMost Popular Day: 5th Nov 2013Most Popular City: Gauteng Cumulative Reach: 5,7 MillionTime Frame: 15 Oct 15 November5820 4Gauteng Free State Western Cape ProvincesKZNEastern CapeDevice Used For Tweetsj32% o68% WebMobile 12. gSandton City Insights Sandton City is the 2nd largest Mall in South Africa and has the 5th largest page on Facebook . Sandton City has 4% engaged users on their Facebook page. Sandton City over 102 000 mentions on Facebook, 49% by Females and 50% by Males. Of the people that mentioned Sandton City on Facebook, 30 000 are Single and are 3 400 Newlyweds . The most popular interests and activities among the people that mentioned Sandton City on Facebook are Dancing &amp; Popular Culture. The most popular topics among the people who mentioned Sandton City on Facebook are Movies and Food. The least popular topics among the people who mentioned Sandton City on Facebook are Home/Garden and Consumer Electronics .* For recommendations on usage of data see full report 13. gCanal Walk Page InsightsFans: 86 054qqqqqqqqqqqqqqqq People Talking About This: 3 964qqqqqqqqqqqqqqqq Most Popular City: Cape Town Most Popular Age Group: 18 - 34 Facebook Mentions: 116 000 peopleTime Frame: 15 Oct 15 NovemberCanal Walk has 4,6% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq25% w72% 14. gCanal Walk Fan InsightsTopicsFamily Status Expecting ParentsD Fashion 72 000 J Consumer Electronics 76 000100Long Distance Relationship Engaged860542200 2800Newlyweds4600MentionsSingle38000Interest/Activities60000 38000Dancing= Alcoholic Beverages 34 000 F Food &amp; Dining 86 000 W Home &amp; Garden 86 000 m Movies 80 000Cooking28000 CharityTime Frame: 15 Oct 15 November19200134004600Computer Environment DIY Programming Interests &amp; Activities420022001040Pop CultureEducationEvent Planners 15. tCanal Walk Twitter InsightsFollowers: 4 001Location of Tweets 873 Tweetsqqqqq Mentions: 1 439 384 826 2293011 1Original Retweets RepliesMost Popular Day: 7th Nov 2013Most Popular City: Cape Town Cumulative Reach: 1,3 MillionTime Frame: 15 Oct 15 November49Western Free state Gauteng Cape ProvincesKZNEastern CapeDevice Used For Tweetsj32% o68% WebMobile 16. gCanal Walk Insights Canal Walk is the 3rd largest Shopping Centre in South Africa and has the largest Facebook page. Canal Walk has 4,6% engaged users on their Facebook page. Canal Walk has over 116 00 mentions on Facebook, 72% by Female and 25% by Males. Of the people that mentioned Canal Walk on Facebook, 38 000 are Single and 4 600 are Newlyweds. The most popular interests and activities among the people who mentioned Canal Walk on Facebook are Dancing &amp; Cooking. The most popular topics among the people who mentioned Canal Walk on Facebook are Food and Home/Gardening. The least popular topics among the people who mentioned Canal Walk on Facebook are Fashion &amp; Alcohol .* For recommendations on usage of data see full report 17. gEastgate Mall Page InsightsFans: 6 441qqqqqq People Talking About This: 191qqqqqq Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 20 000 peopleTime Frame: 15 Oct 15 NovemberEast Gate mall has 2,9% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq45% w54% 18. gEastgate Mall Fan InsightsTopicsFamily Status Expecting ParentsD Fashion 12 800 J Consumer Electronics -20Engaged Newlyweds740Long Distance RelationshipMentionsDancing= Alcoholic Beverages 7 400 F Food &amp; Dining 14 400 W Home &amp; Garden 5 400 M Movies 14 2001040Single 90007 600860545605800Interest/Activities 6800Pop Culture5600CookingTime Frame: 15 Oct 15 November48003400Charity1540Computer Environment Programming Interests &amp; Activities820380140DIYEducationEvent Planners 19. tEastgate Mall Twitter InsightsFollowers: 661Location of TweetsqqqqTweets118Mentions: 187 27 70 906 1Original Retweets RepliesMost Popular Day: 12th Nov 2013Most Popular City: Gauteng Cumulative Reach: 357 721Time Frame: 15 Oct 15 November8GautengFree StateWestern Cape ProvincesKZNDevice Used For Tweetsj38% o62% WebMobile 20. gEastgate Shopping Centre Insights Eastgate Shopping Centre is the 4th largest Mall in South Africa and has the 7th largest Facebook page. Eastgate Shopping Centre has 2.9% engaged users on their Facebook page. Eastgate Shopping Centre over 20 000 mentions on Facebook, 54% by Females and 45% by Males. Of the people that mentioned Eastgate Shopping Centre on Facebook, 5 800 are Single and 1 040 are Newlyweds. The most popular interests and activities among the people who mentioned Eastgate Shopping Centre on Facebook like: Dancing &amp; Popular Culture. The most popular topics among the people who mentioned Eastgate Shopping Centre like Facebook are Movies and Food. The least popular topics among the people who mentioned Eastgate Shopping Centre like Facebook are Home/Garden &amp; Alcohol.* For recommendations on usage of data see full report 21. gMenlyn Park Mall Page InsightsFans: 4 179qqqqq People Talking About This: 73qqqqq Most Popular City: Pretoria Most Popular Age Group: 25 - 34 Facebook Mentions: 9 200 peopleTime Frame: 15 Oct 15 NovemberMenlyn Park Mall has 1,7% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq10% w89% 22. gMenlyn Park Mall Fan InsightsTopicsFamily Status Expecting Parents Long Distance RelationshipD Fashion 3 800 J Consumer Electronics -20Engaged340Single38003000Interest/Activities3600Mentions2600Dancing= Alcoholic Beverages 1 800 F Food &amp; Dining 6 600 W Home &amp; Garden 1 900 M Movies 7 200320NewlywedsPop Culture1 98086054200CharityTime Frame: 15 Oct 15 November22001280Cooking720Computer Environment Programming Interests &amp; Activities24022060DIYEducationEvent Planners 23. tMenlyn Park Mall Twitter InsightsFollowers: 384Location of Tweets 49Mentions: 124 14 46 6473 1Original Retweets RepliesMost Popular Day: 30th Oct 2013Most Popular City: Gauteng Cumulative Reach: 194 051Time Frame: 15 Oct 15 November11TweetsqqGauteng Free State Western Cape ProvincesKZNEastern CapeDevice Used For Tweetsj50% o50% WebMobile 24. gMenlyn Park Mall Insights Menlyn Park Shopping Centre is the 5th largest Mall in South Africa and has the 8th largest Facebook page . Menlyn Park Shopping Centre has 1.7% engaged users on their Facebook page. Menlyn Park Shopping Centre over 9 200 mentions on Facebook, 89% by Females and 10% by Males. Of the people that mentioned Menlyn Park Shopping Centre on Facebook, 3 000 are Single and 340 are Newlyweds . The most popular interests and activities among the people who mentioned Menlyn Park Shopping Centre on Facebook are Dancing &amp; Popular Culture. The most popular topics among the people who mentioned Menlyn Park Shopping Centre on Facebook are Movies and Food. The least popular topics that people who mentioned Menlyn Park Shopping Centre on Facebook are Home/Garden &amp; Alcohol.* For recommendations on usage of data see full report 25. gWestgate Mall Page InsightsFans: 681qqq People Talking About This: 28qqq Most Popular City: JohannesburgMost Popular Age Group: 25 - 34 Facebook Mentions: 1740 peopleTime Frame: 15 Oct 15 NovemberWestgate Mall has 4,1% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq48% w52% 26. gWestgate Mall Fan InsightsTopicsFamily Status Expecting Parents Long Distance Relationship Engaged NewlywedsD Fashion 780 J Consumer Electronics -20Mentions= Alcoholic Beverages 460 F Food &amp; Dining 1040 W Home &amp; Garden 260 M Movies 1 18040 60Single400Interest/Activities660 420Dancing4608605460Pop Culture400CharityTime Frame: 15 Oct 15 November320140Cooking8080Computer Education Environment Programming Interests &amp; Activities2020DIYEvent Planners 27. tWestgate Mall Twitter InsightsTopicsFollowers: 29Location of TweetsqqqqqqTweets5Mentions: 5 0 2 3Original Retweets RepliesMost Popular Day: 23rd Oct 2013Most Popular City: Gauteng Cumulative Reach: 17 033Time Frame: 15 Oct 15 NovemberGauteng ProvincesDevice Used For Tweetsj60% o40% WebMobile 28. gWestgate Mall Insights Westgate is the 6th largest Mall in South Africa and has the 10th largest page on Facebook . Westgate has 4,1% engaged users on their Facebook page. Westgate has over 1 740 mentions on Facebook, 52% by Females and 48% by Males. Of the people that mentioned Westgate on Facebook 400 are Single and 60 are Newlyweds . The most popular interests and activities among the people who mentioned Westgate on Facebook are Dancing &amp; Popular Culture. The most popular topics among the people who mentioned Westgate like Facebook are Movies and Food. The least popular topics that people who mentioned Westgate like Facebook are Home/Garden and Alcohol.Time Frame: 15 Oct 15 November 29. gThe Pavilion Mall Page InsightsFans: 26 872qqqqqqqqqq People Talking About This: 1 189qqqqqqqqqq Most Popular City: Durban Most Popular Age Group: 18 - 24 Facebook Mentions: 26 000 peopleTime Frame: 15 Oct 15 NovemberPavillion Mall has 4,4% engaged Facebook FansEngaged Fans Passive fansFacebook Mentions By Genderq40% w59% 30. gThe Pavilion Mall Fan InsightsTopicsFamily Status Expecting ParentsD Fashion 16 600 J Consumer Electronics -20Long Distance Relationship Engaged620Newlyweds980MentionsSingle11800Dancing11200Pop Culture8 800860544606400= Alcoholic Beverages 8 200 F Food &amp; Dining 20 000 W Home &amp; Garden 7 600 M Movies 18 000Interest/Activities 8200CookingTime Frame: 15 Oct 15 November66004400Charity2800Computer Environment Programming Interests &amp; Activities136058080DIYEducationEvent Planners 31. gThe Pavilion Mall Insights Pavilion Mall is the 7th largest Mall in South Africa and has the 3rd largest page on Facebook. Pavilion Mall has 4.4% engaged users on their Facebook page. Pavilion Mall over 26 000 mentions on Facebook, 59% by Females and 40% by Males. From the people that mentioned Pavilion Mall on Facebook, 6 400 are Single and 980 Newlyweds. The most popular interests and activities among the people who mentioned Pavilion Mall on Facebook are Dancing &amp; Popular Culture. The most popular topics that people who mentioned Pavilion Mall on Facebook are Movies and Food. The least popular topics that people who mentioned Pavilion Mall on Facebook are Home/Garden &amp; Alcohol* For recommendations on usage of data see full report 32. gCenturion Mall Page InsightsFans: 22 414qqqqqqqq People Talking About This: 64qqqqqqqq Most Popular City: Pretoria Most Popular Age Group: 18 - 24 Facebook Ment...</p>