social media audit: flying dog brewery

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The portion of my social media audit for Flying Dog Brewery. This was a project for my Social Media Marketing class. Mostly just photos that would be up during my presentation part.

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Page 1: Social Media Audit: Flying Dog Brewery
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• Flying Dog Brewery • Founded in 1990 by George Stranahan • Located in Frederick, Maryland • Hunter S. Thompson• Bottle designs by Ralph Steadman

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• “We are craft beer crusaders who stand tall and never eat shit.”

• About: “Gonzo craft brewery located in Frederick, MD.” • Company Overview: “Good Beer, No Shit.” • Full product lists for their year-round, seasonal, and limited

release beers. • Contact Info

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• 59,600 Page Likes • 1,909 Talking about this• Post at least once a day, but sometimes up to 3-4 times in a day. • Every post includes a picture, video, or link that somehow relates to the company

or the beer industry. • 42 posts in November and averaged 195 likes per post.

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• They also share fan posts that are directed at the company.

• Don’t receive many comments on their posts but they will engage and reply to questions that are commented.

• They will add any extra information through a comment on the post

• Have event pages for all events that they host or are associated with.

• Have their Twitter and Instagram feeds linked to their Facebook

• Also have videos and You’ve Got Mail

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• Mr. Belvedere: Flying Dog's New Growler Filler

• Support Local Creativity: Spotlight on Chris Cooley

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• Flying Dog has three blogs• Brewery News

• Updates every couple of days with what’s going on with the brewery, projects they are involved with, etc.

• Beer Dinners• Updates for upcoming events the brewery holds

called “beer dinners” that feature beer and food pairings

• Also provide recipes, food pairing tips, and more.

• Cut The Leash • “Musings from our semi-human CEO Jim

Caruso”