social media at cca - community college of aurora...social media at cca engagement students use...
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SOCIAL MEDIA AT CCA
ENGAGEMENTStudents use social media to:• learn about campus events/activities.• engage with each other and learn about the college activities that their peers are involved with.• learn about school resources, news, deadlines.• �nd academic and job opportunities.
ENROLLMENTProspective students and families use social media to:• gain a feel for the college atmosphere. • ask wide-ranging questions about the college via private messaging.• learn about academic programs, job prospects after college, and transfer requirements/opportunities.
COMPLETIONAlongside the engagement and enrollment process we aim to see our students through to completion. Completion can take many forms from transferring to a 4-year college or university to �nding a job. Social media can encourage students by highlighting their acheivements and potential opportunities in their areas of interest.
HOW DOES SOCIAL MEDIA WORK FOR US?
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Percentages of Online Adults Using Social Media
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CCA FY2017 Headcount Percentages by Age
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Social Media By the Numbers – These charts demonstrate the importance of social media as part of the communications and marketing plan at CCA. The �rst chart illustrates the percentage of individuals who are active on Facebook, Instagram, Twitter and/or Snapchat across four age groups. The second chart shows CCA’s headcount by age. CCA students aged 29 and under constitute 75.9% of our student population which is also the age group with the highest social media use as seen in chart 1.
38.9%
24.1%
12.9%
14.4%
8.1%
1.7%
CCA Office of Institutional Research, 2017
Pew Research Center, 2016
Kristine Dorame | Social Media Specialist | [email protected] | 303-361-7361
USERSIdentify at least two CCA employees who will adminis-tor and monitor the social media account on a daily basis. If an administrator leaves the department or college the Social Media Specialist must be noti�ed immediately and a replace-ment administrator appoint-ed.
CALENDARCreate a social media calendar that lists the items you plan to post including text and graphics (if availa-ble) in the upcoming months. Submit your calendar to the Social Media Specialist by email.
ONLINE FORMAn online application is available on My CCA at https://www.ccauro-ra.edu/socialmediarequest for those who want to administer their own CCA-a�iated social media account. The Social Media Specialist with the Commu-nications Department will review each application.
APPROVALIf approved, the Social Media Specialist will create an account with the requested social media platform. Editor or administrative privilages will be given to the appli-cants. If we have questions about your application, we will reach out to you to discuss further.
• Minimum Activity: 3x/week• Maximum Activity 3x/day
• Minimum Activity: 7x/week• Maximum Activity: 4x/day
• Minimum Activity: 3x/week• Maximum Activity: 3x/day
• Minimum Activity: 1x/week• Maximum Activity: 5x/day
SO YOU WANT TO START YOUR OWN SOCIAL MEDIA ACCOUNT?
Consider your audience and how often you will want to communicate with them on social media. What will be the purpose of your social media account? Will you be advertising for upcoming events or highlighting student acheivements?
Be realistic about your goals. Can you get 50 followers in your �rst month? 100 in three months? Creating social media content is time consuming. How many followers will it take to make managing a social media account worth your time and e�ort?
How much time will you have to commit to social media every week? Will you post at least once a day, every day? Or at a minimum of 3x/week? It is important to post often and engage with your followers to get the most out of your social media account.
How much do you have to say?
How many followers can you get?
Do you have time to make regular posts?
THINGS TO CONSIDER BEFORE LAUNCHING YOUR OWN SOCIAL MEDIA ACCOUNT
RECOMMENDED POSTING FREQUENCY
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Kristine Dorame | Social Media Specialist | [email protected] | 303-361-7361