social media as dialogue
DESCRIPTION
Shaun Slattery's presentation on social media for USF Polytechnic's Blue Sky event for YoungTech. February 23, 2011 http://usfpbluesky.com/grow-your-business/events/?event_id=20TRANSCRIPT
![Page 1: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/1.jpg)
Think Dialogue
YoungTech @
![Page 2: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/2.jpg)
social media: don’t think push/pull, think dialogue
![Page 3: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/3.jpg)
social… media!w00t!
![Page 4: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/4.jpg)
…dialogue with whom?
your community
![Page 5: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/5.jpg)
…dialogue about what?
shared interest
![Page 6: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/6.jpg)
Step 1. listen
![Page 7: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/7.jpg)
listen…
![Page 8: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/8.jpg)
listen…
![Page 9: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/9.jpg)
Tri(or quadr)angulating Listening Data
![Page 10: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/10.jpg)
Tri(or quadr)angulating Listening Data
![Page 11: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/11.jpg)
Tri(or quadr)angulating Listening Data
![Page 12: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/12.jpg)
Step 2. build community
![Page 13: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/13.jpg)
participate…
![Page 14: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/14.jpg)
participate…
![Page 15: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/15.jpg)
participate…
![Page 16: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/16.jpg)
participate…
![Page 17: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/17.jpg)
participate…
![Page 18: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/18.jpg)
participate…
![Page 19: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/19.jpg)
participate…
![Page 20: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/20.jpg)
participate…
![Page 21: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/21.jpg)
share…
![Page 22: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/22.jpg)
share…
![Page 23: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/23.jpg)
connect…
![Page 24: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/24.jpg)
connect…
![Page 25: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/25.jpg)
play…
![Page 26: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/26.jpg)
play…
![Page 27: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/27.jpg)
help…
![Page 28: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/28.jpg)
take it offline…
![Page 29: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/29.jpg)
Step 3. profit
![Page 30: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/30.jpg)
remember listening?
![Page 31: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/31.jpg)
via Owyang's Web Strategy blog http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/
![Page 32: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/32.jpg)
![Page 33: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/33.jpg)
via Jive Software http://www.jivesoftware.com/resources/whitepapers/get-social-business-results
![Page 34: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/34.jpg)
social… media!w00t!
![Page 35: Social Media as Dialogue](https://reader033.vdocuments.us/reader033/viewer/2022061110/54532cccb1af9f7f248b57a8/html5/thumbnails/35.jpg)
thank you.
YoungTech @