Social Media Programming Khanderao Kand

CTOGloMantra Inc

Relevant Recommendation Plaform

@khanderaoNov 2, 2011 at JAX Conference, London

CTO of Glomantra and myBantu in Silicon Valley, CA, USA AI based Relevance Engine / recommendation technology with Social

Intelligence Mybantu is for your daily needs available on Android, iPhone, Facebook and

mybantu.com Projects on Social Commerce and Social CRM

BIO: 20 years in Industry (currently AI, SOA, Social, Mobile and Cloud Technologies) Lead Oracle’s SOA and BPM Architecture Chief Consultanting Architect for SOA and BPM to 50+ architects & hundreds of

developers of Oracle’s next Generation Fusion Apps Lead Architect of Peopletools Architect in CRM, Online Dialog Marketing, OLAP Hyperion Participated in Standards of BPEL and SCA at OASIS 9 Patents filled Frequent Speaker in conferences Authored articles in JDJ, WSJ, Cloud Computing Upcoming books: SOA with Java, Social Media Programming on Java

Khanderao Kand

Business Case: Social Media for Businesses Social Media Apps: Social CRM and Social

Commerce Higher Level Architectures of S-CRM and S-

Commerce APIs, Frameworks and Tools:

Key Technologies, APIs Interfacing with Popular Social media

Storage Social Media Data Processing

Agenda

Data Point 1

Data Point 2: Facebook Crossed Google

Social Media Valuations Facebook 65Billion, Twitter $7billion (April $4.4b in Jan) , Groupon $10 ?billion Zynga $9billion LinkedIN $8.5B

Explosion of Social Media Valuation

Is it a Hype?

Revenues Facebook 2010 (6th year) $2 billion Zynga 2010(3rd year) : $850 million Groupon 2010 (2nd year) 750million Twitter (7th year) $100 million

Reality: Revenues and Valuations

Compare with (however keep in mind the time progression) Novell, took three years for $50million. Microsoft crossed the $50 million barrier in eight

years; Oracle, 10 years.

Market Caps: Compare with: Amazon 82billion, Google 186Billion, eBay

$40billion, Dell 28B, IBM 200 billion, Ford 56B, GM 47B,

Gartner predicts 40% of fortune 1000 would use Social Media Apps in 2012-13

Future

JC Penny We go where customers are

GNC You do not need to leave your favorite site for doing

shopping Gap 1-800-flowers Delta airline Nike Dexter Coca-cola Starbucks Apple Apps Stores

Big Brands on Facebook

Facebook has brought your social world online with real identities

Social Media enables how you interact with leverage your social world For example, you share … , you ask … before deciding, you

provide feedback, you express approvals/disapprovals and you learn about others, learn from others

See how it correlates to your Social Media Activities: Share : Photos, Video, News, Thoughts, Personal Updates Ask: Get opinions / get recommendations Feedback: Comment FB/LinkedIn, tweet, Shoutouts (Dis) Approval: Like / Dislike on anything Observe get influenced : Follow popular tweets, become Fan

How does your Social relationship work on SMNs?

Consumers get information about products and services from Social Media Network

Marketing Consumer decide based to buy or use service on friends and

social buzz Peer influence generating sales / social commerce

Consumers buy/usage experience action is shared and kicks in virality

Viral growth / cross sale

Consumers rate, review, shoutout/like/dislike influences decisions of others as well as image / brand of product / company / service Positive / negative branding affects future sales / revenue

Usages of consumers social behavior on businesses….

Recent (early 2010) Activities …… Radian6 got acquired by Salesforce at $350

million Overtone got acquired by eGain (not disclosed) Google Acquired Y-Combinator startup

TalkBean at$35m BEA founder started Magnet for Social Media

with 15m infusion Many startups getting funded in the space

Social CRM frenzy…

Social Media Business Apps

Business Apps on Social Media

Enabling Social Media Widgets on Business Apps

Processing Social Media Data for Businesses

Types of Social Media Business Apps

Ability to quickly spread awareness about product, events, services, news at a low cost (Social Media Marketing)

Ability to get insight of customers reactions, and views (Social Media Market Research / Media Monitoring)

Monitor Trend (Social Media Market Research / Media Monitoring) Monitor Brand (Social Media Market Research / Media Monitoring) Ability to engage customers to develop loyalty or minimize damage

(Social CRM / Social Media Engagement) Sales: Increase revenue by influencing decisions and taking transactions

where customers are (Social Commerce ) Social CRM / Marketing : Social Analytics:

Better Understanding of customer and market Competitive analysis

Actionable Social Intelligence: Crowd Intelligence, New ideas, feature enhancement request

CRM / Commerce Use Cases for businesses for using Social Media …

IBM’s “Smart Commerce” initiative started with $2.5 billion acquisitions:

Sterling Commerce (connect online and offline networks of suppliers and customers)

Unica (customer preferences in marketing campaigns) and Coremetrics (real-time analysis of customer comments and behavior)

Goal: New approach to buying, selling, and marketing. Insight into how customers feel about and use products, and

influence their & their social circles’ buy decisions Addressable market $70billion (Software, & services) Deploying 1200 salesmen and about 1000 services people Launched “Smarter Commerce University”

IBM’s Social Commerce Initiative

Infograph of F-Commerce

Source: Fcommerce ecosphere visual: Janice Diner

Facebook Widgets

myBantu

Social Commerce

Architecture

Social Commerce Widgets:

myBantu (GloMantra)getOpinion, Like/Thrash, Rate, Shoutout, Recommendation, socialBuzz, hotmeter

BazarVoiceReviews, Ratings, BrandVoice, BrandAnswers, Ask&Answer

Pluck:Popular Contents, Comments, Active Users, Recommendation,

A View ofIBM Smart CommerceWebSphere Platform

Find Similar

gloMantra MyBantu Social CommerceWidgets on An Apparel Site

Foundation Protocols / Interfaces HTTP REST JSON XML RSS Oauth OpenId

Social Media APIs and Interfaces Open Social Facebook API: Graph API and Open Graph 1 and 2 Twitter API Google+ Social Graph from Google

Processing Technologies Hadoop, NOSQL, GraphDB Unstructured Processing / Text Processing / Text Analytics NLP, Machine Learning

Interfacing with Key Social Media

Q & A