social media applications in community radios

7/29/2019 Social Media Applications in Community Radios

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13th February 2013

National Forum of Community Radios

World Radio Day

Radio Mangelete, Mtito Andei


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Social Media applications in

community radios

Community radios provide social service

Christian Bernard

@christianoben


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Application of social media in

content creation and R&D

Co-creation of social insights, peer-to-peer

research and new product development.crowdsourcing.

Result based management(RBM) vs

managing for development results (MfDR).


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The crowdsourcing process in SIX steps

1. The Radio Identifies a topic of public concern2. The radio broadcasts the topic questions online

3. The crowd submits their interpretation and

contributions4. The crowd vets the contents provided

5. The Radio analyses the content and identifies

key themes that emerge

6. The Radio develops content for the topic of

public concern and airs it on radio.


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RBM vs MfDR

Effective reporting on development programs

and projects require reliable information on

whether they achieve their intended results.

RBM is scored based on performance index of

internal results weak when used alone

MfDR will dwell on change in the

development conditions of people.


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MfDR is a shift in focus of performance

measurement towards real

improvements in peoples lives It is a qualitative approach to data collection

which is always.

Up to date Mostly honest

Concrete

N/B indicators for traditional monitoring should notbe replaced entirely in favor of quality of change

alone. Effective MfDR will cover RBM as well.


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How to use social media for research


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How to analyze!@#$%$#&^%^


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If we pick one Issue we can map it to

help create context


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Social media is already being used by

several organizations globally, e.g.

On anticorruption mapping Rozkomvzyatkain Moscow SMS, TWITTER

I paid a bribe is another in India

In Armenia education Ministry beneficiariesgive feed back or respond to interview usinglinks provided in Facebook fun base Monkey

survey UK innovation Agency, NESTA have blogs

strictly reporting purposes


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SO YOU HAVE DECIDED TO TRY

SOCIAL MEDIA?:

What do you need to consider first


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Social Media Policy

A well considered social media policy will help

to direct your efforts and give your community

radio station/program a clear voice

An internal social media policy sets out how

staff and volunteers are to interact with any of

the station/programs social media profiles

and an external policy sets out how you wishfans and followers to interact on your profiles.


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Things to identify in internal

social media policy

What is the main focus of your social media?

Who will be responsible for the tone and

content? Moderator. Do staff post as themselves or as the radio

station?

How will you deal with negativefeedback/comments?


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Things to identify in external social

media policy

It can be useful to put your expectations or socialmedia terms of service, as a policy or set ofguidelines, on your website and in your socialmedia profiles

Explain to users of the platform what yourexpectations are in regards to their interactionwith your social media profile

Include information on what is not acceptable,

for example blatant advertising on your Facebooktimeline, abuse directed towards others,discriminatory language, etc


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Example of external policy on

facebookThe purpose of this Facebook community is to create a platform forcommunication, engagement and connection between our radiostation, listeners, guests and the local community. We also aim to shareinteresting and informative content to all people interested in our radiostation and community.We love to hear from everyone but please donot post blatant advertising on our Facebook page. We may deletethese posts at our discretion and users who do this mutiple times willbe banned.This community is not about self promotion. We encouragethe sharing of interesting comments, articles, photos and videos andwe always encourage thoughts and opinions about our radio stationand individual radio shows. We also encourage a diverse range of

thoughts and opinions and insist that people are respectful in theirinteractions. People who use offensive, abusive or discriminatorylanguage will be removed. We have worked very hard to build ourcommunity and we want to provide the most valuable content throughour Facebook page. Ifyoudlike to know more please contact us.


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Thank you for listening

social media applications in community radios

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