social media “101” · “101” office of the chief information officer ... • blogging and...
TRANSCRIPT
Monique Bowman, Communications Coordinator
Social Media “101”
Office of the Chief Information OfficerOffice of Distance Education and eLearning
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Greg Josken, Disney Theatrical ProductionsYouToo Social Media Conference, 2017
“Social media isn’t a
revolution. It’s an
evolution!”
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Conversation Prism 2008 by Brian Solis
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Conversation Prism 5.0 by Brian Solis
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• Social networks• Media sharing
networks• Discussion forums• Bookmarking and
content curation networks
• Consumer review networks
Types of Social Media
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• Blogging and publishing networks
• Interest-based networks
• Social shopping networks
• Sharing economy networks
• Anonymous social networks
Types of Social Media
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Facebook• 1.9 billion users
per month• 83% of online
women, 75% of online men
• Age range: 18-49• GenX and
Millennials
Most Popular Social Platforms
Office of the Chief Information OfficerOffice of Distance Education and eLearning
YouTube• 1 billion users per
month• 55% male, 45%
female• Reaches more 18-
34 & 35-49 year olds than cable
• ~2 million video views per minute
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Instagram• 600 million users per
month• 38% of online
women, 26% of online men
• Age range: 90% of users are under 35
• 53% of users follow brands
Most Popular Social Platforms
Office of the Chief Information OfficerOffice of Distance Education and eLearning
Twitter• 317 million users per
month• 22% of online men,
15% of online women• Age range: 18-29 year
olds• 53% never post
updates• 2.7 minutes spent on
mobile app per day
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LinkedIn• 106 million users per
month• 31% of online men,
27% of online women
• Users are typically slightly less likely to use other social networks
Most Popular Social Platforms
Office of the Chief Information OfficerOffice of Distance Education and eLearning
Pinterest• 317 million users
per month• 45% of online
women, 17% of online men
• Age range: 18-64+
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Most Popular Social Platforms
Office of the Chief Information OfficerOffice of Distance Education and eLearning
Snapchat• 100 million users
daily• 7 billion videos
viewed per day• 42% female, 31%
male• Age range:
• 13-24 years old: 45% • 25-34 years old: 26%
At Ohio State and Beyond
Social Media and Business
Office of the Chief Information OfficerOffice of Distance Education and eLearning
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Why?• Connect with and/or expand
its targeted audience(s)• Market and promote their
products, services or people• Measure the market:
organization vs. competitors • Troubleshoot problems and
provide customer service
Organizational Uses for Social
Office of the Chief Information OfficerOffice of Distance Education and eLearning
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Planning is key!• Organizational goals and objectives• Which platforms work best to meet goals• Content, visuals, frequencySocial media training resources• Hootsuite Education• Social Media Today• Social Media Examiner (Blog and Podcast)
General Social Media Tips
Office of the Chief Information OfficerOffice of Distance Education and eLearning
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800+ accounts• Ohio State• Athletics• Alumni Association• Student Life• Wexner Medical
Center• Arts & Sciences• Engineering
Social Media at Ohio State
Office of the Chief Information OfficerOffice of Distance Education and eLearning
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Office of the Chief Information OfficerOffice of Distance Education and eLearning
• Purpose and execution varies between the college and unit
• Ideally, marketing and/or communications contact is involved with planning and execution:
• Continuity between college/unit’s brand voice• Consistency of messaging and timing• Establish account “authority”
• Social Media Bi-Monthly Meetings
Social Media at Ohio State
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How you use your personal social media accounts is up to you. But…• If it’s posted
online, someone can see it (even if your accounts are marked as private).
Your Social Media Brand
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• A quick online search is sometimes (un)officially used in hiring processes.
• Having these accounts means you’re comfortable with putting yourself out there. That means you may open to “feedback.”
Your Social Media Brand
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Office of the Chief Information OfficerOffice of Distance Education and eLearning
Want to start building your online professional reputation?• LinkedIn
oTips from The BalanceoTips from Inc.com
• TwitteroTips from LifewireoTips from Wired.com
Starting Out
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• How do you protect your privacy online?• How can we tie into larger unit or university
efforts while maintaining our departmental/divisional presence?
• Tips on establishing a social media presence for professional groups.
• What challenges are being seen by the university when we use social media professionally?
Questions?
Office of the Chief Information OfficerOffice of Distance Education and eLearning
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Office of the Chief Information Officer Office of Distance Education and eLearning
Thank You!
Monique Bowman [email protected]
Office of Distance Education and eLearning(614) 688-2679odee.osu.edu ocio.osu.edu