social media and your retail store

Social Media and your Retail Store

Using Social Media for Marketing my Retail Store

SPYDER TRAP ONLINE MARKETING


The 2011 Consumer

Where are they now?


Meet Mary

Mary’s House


Mary’s Has a Need

Snow Blower


Info Search


Mary’s ready to buy: Are you there?


What is social media?

• Definition:

“A category of sites that is based on user participation and user-generated content.”

– searchenginewatch.com

Social Media For Business


Key Players in Social Media

1. a social networking service for high school, college, university, corporate, non-profit, military and geographic communities

– Quick Stats:– Facebook users Between 18-64: Minnesota 2.3 Million Iowa

1.1 Million Wisconsin 2.4 Million North Dakota 380k

2. social networking and micro-blogging service that enables its users to send and read other users' updates

3. a video sharing website on which users can upload and share videos


Key Players in Social Media

4. business-oriented social networking site

5. free and open-source blog publishing application

6. Location based game- feature also available on Facebook


Group buying

• 1. sites based on selling gift cards and certificates at a discount.


Social Media Examples


Continued


What Can You Do With Social Media?• Connect with the local community: a. Your customersb. Potential customers

• Stay top of mind: a. When your audience has that “I need a snowblower moment”

• Engage with friends, fans, followersa. Be there as a resourceb. Learn about your fans

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Do’s &Dont’s


Social Media Do’s• Have an objectivea. Example: Increase sales (x) percent through 2011 through social

media

• Listen first, then join the conversationa. What is being said regarding events in the community, popular

areas of conversation, areas where people are active.

• Show commitment to social mediaa. Continue to work and grow communication; it’s a marathon effort

and will not be done overnight.

• Start, share, react to conversation evenly• Ask Questions and converse freely with audience.

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Social Media Donts

• Don’t just pitch sales and offers as all your updates

• Don’t use social media as a sounding board and not respond to people

• Don’t ignore comments even if they are negative

• Don’t on-leash the flood-gates with too many posts all at once

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Messaging

• How do you create messaging for social media?

My MessageMy Message


Identify Needs of your audience (Example Hardware Stores)

1. Seasonality


2. Functionality

• What would I need something for and how would I use it?


3. Do it yourself (DIY)

• Customer that does Home Projects that require some know-how to work on. This is a good time to prove thought-leadership in repair.


Pre-Plan-

• Hardware Store Example: • Overall Topic Areas: 1. Seasonality2. Functionaliy3. Do it yourself (DIY)4. Conversation/ local interest


Content Calendar

• Pre-write week to a month at a time of updates

• Have set times you’ll be posting- that doesn’t interfere with other activities.


Example Content Calendar

Jan. 2011

Topic Areas:1. Seasonality 2. Functionality3. DIY

Day Time Medium Content Category

Graphic

Jan 10th

10am Facebook

Snowed in?

1. Yes

Jan 12th

10am Facebook

Snow removal

1 and 3 No

Jan 14th

12pm Email Monthly offer

1 and 3 Yes


Social Media Where does it fit?

Website (Hub)Website (Hub) BloggingBlogging

Email Blast/Email

Communication

Email Blast/Email

Communication

= WEB TRAFFIC


So where do I start?

Your Road Map


Roadmap

• Listena. What are people saying right now about you and

their needs.• Set Objectives• Start using social media tools• Implement program• Track• Test and Repeat

**AND THEN YOU WILL BE THERE WHEN MARY IS LOOKING!


• Spyder Trap Online Marketing118 E 26th St. Suite 203Minneapolis, MN 55404

Phone: 612-871-2270

social media and your retail store

Self Improvement