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Social Media and the Payroll Pro

Speaker 2

Christine Stolpe, CPPPayroll Manager, Rokuy g ,Silicon Valley Chapter, Immediate Past PresidentHistorian, Social Media & Promotions, California Payroll ConferenceChairperson, APA Social Networking Committee APA Board of Advisors, Region 4

Agenda 3

The value of social networkingHow to use social media

LinkedIn TwitterFacebook Other (i.e. Snapchat, Periscope, Instagram, etc.)

Building your network in 5 minutes a day

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4

VALUE

Generating leadsKeeping up with industry

5

Monitoring online conversationsFinding vendors or suppliers

6

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LinkedIn

Setting upThis is your online resume

10

ConnectingIt's okay to be picky

GrowingEndorsements and recommendations

11

#PAYCON 12

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13Inappropriate profile photos for LinkedIn

Twitter

What is a Tweet?An expression of a moment or idea

T t t t

14

Tweet contentLinks, quotes, pictures, news, thoughts, etc.Currently 140 (rumors of an increase)

APA Payroll Chats (#paynews)

15

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#PAYCON 16

17Inappropriate Tweet about lunch break activity

18Well intentioned hashtags can be a major fail for a brand

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19Well intentioned hashtags can be a major fail for a brand

20

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Facebook

Social networkMay not be optimal for work colleagues

P i d it tti

22

Privacy and security settingsBe mindful of updates that change your visibility to

the world wide web

Difference between Friends and Following

23

Facebook offers aFacebook offers a wizard to walk you through the steps

24

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#PAYCON 27

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28Poorly timed Facebook post on September 19, 2014

Joan Rivers passed away on September 4, 2014

29Inappropriate comment on Facebook about the boss

30

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Other Social Media OutletsOther Social Media Outlets

You have optionsYou have options

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Building your network 34

Building your network

Do small favors

35

Add someone new each week

Building your network

Offer introductions

36

Join up – Jump in

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ALWAYS REMEMBER!!! 37

Thank you 38

Christine Stolpe, CPPc/o Roku

170 Knowles DriveLos Gatos, CA 95032

ChristineSS1987 on Twitterpayrollgodess on Instagram and SnapchatCStoneStolpe on PeriscopeChristine Stolpe on Facebook and LinkedIn