Social Media And The Marketing Of Your Brand

You know when you are to market your product online, it’s really important that you consider consequences and

potentials of a medium you are about to employ; and literally dozens are available as of now. Choosing one of them is

no less than a hard labor!

But you know what; according to many entrepreneurs marketing on social media is the next big thing. Why? Let’s have a

look on the reasons that what makes it so potential?

• It increases brand recognition: it’s a no brainer that when your business is on the internet, it’ll easily

reach the masses. The reason is simple; internet is more of a basic amenity these days; and more than

74% of internet users actively use social media. So, why not leverage social media to increase your brand

awareness. When people want to buy, they decide to buy something they are more familiar with.

• It improves your brand equity: it is seen that companies having more social media followers are likely

receive more valuation than companies who do not. So, if you build a strong social media presence, it

will improve your brand’s worth to investors, media, bloggers, and customers. Remember, from

consumers’ perception – brand equity is value of your name in the market and it matters a lot.

• It helps growing a long term audiences: when you are trying to amplify your brand equity via social

media, the long-term benefits of growing established connections should also be noted. The followers

and fans that your brand will attract on social media will stay with you forever. Over time, as they grow,

your brand will continue to catch more eyes and influence more users, which will manipulate sales.

• It helps you to humanize your brand: do you know what’s the most successful type of marketing? Its

humanization of your product! Because it’s a psychological fact that people communicate with people,

and not with things. And it has been proven that the rate of conversion is significantly higher through

the humanization of a product or sales technique. So, you can easily leverage this benefit to generate

better results by humanizing your brand and posting real images of your customers or employees on

social media.

• It helps you reach people with real interest in your brand. The biggest benefit of social media marketing

is that your efforts won’t go wasted. Social media enables you to target the audience with genuine

interest in your kind of products and services. This is decided by the browsing cookies of an internet

user. Apart from that you can also measure your reach in real time. So, the ability of social media to

laser target various people is like hitting the bull’s eye.

• It helps in increasing website traffic. No internet business can survive without traffic – and that's an

undeniable fact. One of the biggest benefits of using a social media platform for marketing purpose is

that it redirects traffic on your website, which in turn helps you to convert more customers.

If you still need more convincing or don’t know where to start, it would be wise to ask a digital marketing agency

Toronto to help you. For more queries regarding online marketing in Toronto, please visit Mrkt360.com.