Social Media and theFast Food Industry

We live in a FAST FOOD NATION

• http://www.youtube.com/watch?v=9ReYZsypIdM

• describes an executive employee who works in the Fast Food chain business, tries to research and find where his meat is coming from. (ethos)

Competition is a big factor

Does Social Media Benefit or Hurt Business (compare and contrast)

• Competition can hurt business• False Advertising such as Promotional Ads

can hurt or benefit business• Use of cell-phones by employees can take

away productivity• High expectations by employers

Claims

Benefit or Hurt Business (compare and contrast)

Work ethic decrease (employees on phone)Too much pressure on restaurant employees

(high expectations)Over-worked employees (long hours)

Social Media has changed the way we look at fast food:

Healthier options advertised to teens and young adults.

Work ethic decrease (employees on phone)

• Are employees searching for another job?• Are they visiting an online social networking

site?• Are they shopping on Amazon or Ebay?

CUSTOMERS HAVE HIGH EXPECTATIONS

DUE TO SOCIAL MEDIA ADVERTISMENTS!

Too much pressure on restaurant employees (high

expectations)

• Social media advertising• Decreased morale• Decreased work ethic

Under-paid & over-worked employees (PATHOS)

Over-worked employees (long hours)

• Underpaid employees• Over worked employees• Late night shifts

SOCIAL MEDIA ADVERTISMENTScan be misleading to customers to be disappointed.