social media and the church, pneuma 2016

The Definitive-ish Retreat on Social Media and the Church

Bruce Reyes-Chow@breyeschow#pneuma2016

PNEUMA: The Spirit of Christian Formation

VIDEOSocial Media Revolution 2015 #https://youtu.be/jottDMuLesU

www.slideshare.net/breyeschow

RULE #1: Butt in.Ask questions IRL or at on Twitter.

RULE #2: Play with stuff.Please use the all the stuff while I’m talking.

RULE 3: You do you.Take breaks as you need to. Please.

RULE 4: Take notes.Or don’t. www.slideshare.net/breyeschow

RULESInvitations to play


Tuesday: Session 1 IntroductionsHow did we get here?Discussion

Tuesday: Session 2Where are we?Discussion

Wednesday: Session 3What draws me?Discussion

Thursday: Session 4What now?Discussion

TODAYWhat we are doing


Tuesday: Session 1IntroductionsHow did we get here?Discussion




BruceReyes-ChowImmigrant Roots

Pastor’s Kid

Eighties Kid

Tech Transition

BruceReyes-ChowSan Francisco

Dog Walker

Soccer Dad

A’s Fanatic

Coffee Drinker

BruceReyes-ChowPastor

Church planter

Speaker

Author

Consultant

BruceReyes-Chow

Deeply PCUSA

Ministry Experience

Active User

chaplaincy, parish, academia, youth, education, music, not sure, other?

smart phone, phone-phone, tablet, phablet, iphone, android, chromebook

text, facebook, twitter, instagram, pinterest, dropbox, snapchat, doodle, remind, buffer, yikyak

WHO ARE YOU?Hello my name is...


We all have assumptions about everything. Here are three of mine when it comes to technology and the church.

First thingsbrc assumptions


201o, 92yo Gladys Gladys “Glady” Burrill finished the Honolulu

Marathon.

You are not too old.

God is not done with you, just ask Sarah.

Genesis 18

FIRST THINGSbrc assumptions


“Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.

You will miss stuff. And thanks okay.



No matter how hard you try, you will not

break the internet.

FIRST THINGSbrc assumptions


only a medium of communication

gives generational insights, but not absolute

including more voices is hard

demands a high sense of self-worth

will not save the church



The use of technology in worship must —

Be contextually appropriate.

Be set up for success.

Be invitational and integrated.

QUESTIONS/THOUGHTS?

BIG QUESTIONSWORSHIP


questions, comments, musings...

Many cultural shifts have changed reality,

but a few have been part of the Social

Media upsurge.

Culture ShiftsHow we got here.


FROM BOUNDED TO CENTEREDFrom rigidly defined relationships and community to fluid and broad connections.


Bruce Reyes-Chow@breyeschow

FROM MONOLITHICTO NICHE

From one assumed and obvious choice to

many legitimate and disparate options.



FROM BRITANNICATO WIKIPEDIAFrom single source authority and static information to open source discernment and evolving knowledge.



FROM PERMANENCE TO TRANSIENCE

From a life long commitment to place to an expected life of constant movement.



FROM OPTIONAL TO INTEGRATEDTechnology and Social Media more woven into life like never before — “digital natives”



FROM CREDENTIALED TO CONNECTED

Relationships are built upon and authority

are established by interaction that is

consistent, genuine, and mutual.



idol, savior or easy fix

distraction

careless expression

overestimated ROI

echo chamber

trust-breaker and over-sharer

over-and-above F2F

bullying and abuse

PITFALLSa few cautions


the community is built up

the community models different way living

the community sees beyond itself

POSSIBILITIESa few upsides


creativity and creation are liberated

accountability is present

care and renewal are experienced

collaboration is facilitated and stuff gets done

POSSIBILITIESa few upsides


be cautious: wise, but not fearful

be adventurous: find what feeds you

be contextual: go where people are

be curious: tinker with the betas

POSTURESgeneral helps


be npr: share about others so you can share about yourself

be bold: leverage the space to speak truth

be humble: don’t have delusions of grandeur

be genuine: be as you would be IRL

POSTURESgeneral helps


What assumptions, positive or negative,

do you hold about technology and

ministry?

What other shifts in your context of

culture, church, and community have you

noticed?

TABLE TALKINGWhat do you think?


Designed to not work.

Interactions is the key.

Boost posts on rare occasions, but try.

Use buffer, have multiple admins, agree on content patterns, and interacts as YOU.

QUESTIONS/THOUGHTS?

BIG QUESTIONSFB PAGES


VIDEOFacebook in Real Life: Your Annoying Status

https://youtu.be/rCh5lXCEdVY

smart phones, tablets, phablets

social media and social networking

web 1.0 v. web 2.0

open source software

cloud technology

analytics, algorithms, clicks, views

ALL THE WORDSuse words good


blogs and vLogs

aggregators and readers

SEO = Search Engine Optimization

RSS feeds = Really Simple Syndication

QRCode = Quick Read Code

ALL THE WORDSuse words good


TAGGING@username links to a

person or account

connects to content, photo, or update

@: instagram, twitter

@/+: google+

only name on FB

tag to attribute, use comments to notify

ALL THE WORDStagging


HASHTAGSAlphanumerics after the “#” becomes a link that can connect public profiles.

events: #debate2016

interests: #ffl

movements: #blm

locations: #houston

commentary: #dadwin

ALL THE WORDShashtags


CONNECTIONinteract and engage

COMMUNICATIONinterpret, deliver

CONTEMPLATIONspiritual disciplines

CURATIONfind, filter, share

CREATIVITYartistry, inspiration

COORDINATIONbetter, faster, funner

SIX FILTERSall the apps


facebook

twitter

instagram

pinterest

youtube

google+

linkedin

BIG OLD DOGSall the apps


NETWORKSFacebook, Twitter, Snapchat, LinkedIn, Google+, YikYak

BLOGGINGWordpress, Tumblr, Blogger, Drupal, Wix, Joomla, Createspace

TRY THIS ONENextdoor

CONNECTIONinteract, engage


NEWSLETTERSConstant Contact, MailChimp, MadMimi

CONFERENCINGSkype, Hangouts Zoom, GotoMeeting

MESSAGINGSnapchat, Messenger, WhatsApp, GroupMe

TRY THESEgslides, remind



NETWORKSfacebook, twitter, instapray,

DEVOTIONALSD365, second life

MUSIC AND MORElast.fm, rdio, spotify, pandora, iheartradio, audible, goodreads

TRY THIS ONEceaseless, prayasyougo



NETWORKSpinterest, twitter, fb

SCHEDULINGhootsuite, crowdfire, tweetjukebox, buffer

COLLECTIONSStorify, ScoopIt, ListLy

REVIEWS Yelp, Google, Facebook

TRY THIS ONEPocket



IMAGESsnapchat, instagram

VIDEO youtube, vimeo, vineperiscope, ustream, facebook live

PHOTOGRAPHYflickr, smugmug, vsco, pixlr

TRY THIS ONEcanva



CATCH-ALLgkeep, evernote

EMAILboomerang, unrollme

SURVEYSsurveymonkey, typeform, gforms

MONEYpaypal, square, cash, venmo, stripe

COORDINATION Ibetter, faster, funner


SCHEDULINGsignup, signupgenius, calendly, mealtrain, punchbowl, gcal

ANALYTICSgoogle, Sumall, FB, Twitter, Buffer

TRY THESEdo, slack, wunderlist, bit.ly, keepvid,

COORDINATION IIbetter, faster, funner


CONNECTIONinteract and engage





COORDINATIONbetter, faster, funner

SIX FILTERSall the apps


What technologies, apps, platforms do

you really like?

Which ones do you just not get?

Which ones do want to know more about?



Here are 10+1 technologies that you should go ahead and try out.

STARTING 10+1Try these first


apple v. andoid

gMail

gCal

gKeep

gDocs

gDrive

gSlides

gHangout

gPhoto

STARTING +1the googles


UPDATES: personality and diverse content

LISTS: “like” “love” “sad” = I saw this.

GROUPS: private-ish group for discussions and planning

EVENTS: generate interest, not tracking

PAGES: To curate and engage with others.

BEST PRACTICES?

STARTING 10facebook


Organize, curate and track using lists and notifications

Follow local orgs, businesses, and gov’t services for local news

Use hashtags to find content for curation and to connect with the outside world

Amplify vital voices.

BEST PRACTICES?

STARTING 10twitter


https://twitter.com/breyeschow/

https://twitter.com/breyeschow/

unstylized view of the someone's world

tell rawer stories

balances fb demo

pop culture

start streaks

bitmoji

BEST PRACTICES?

STARTING 10Snapchat


Efficient use of online time and focus

Equalizes night owls and early birds

Effective and targeted posting patterns

Scheduled or buffered

BEST PRACTICES?

STARTING 10Buffer


https://bufferapp.com/app/profile/51c09f594d5e93a223000033/buffer

https://bufferapp.com/app/profile/51c09f594d5e93a223000033/buffer

Collect images and liturgy for a season: Lent, Easter, etc.

Find curriculum: activities, study guides, godly play, workshop rotation

Curate trusted content to share with the community.

BEST PRACTICES?

STARTING 10Pinterest


Set dates

Take simple polls

Share power

Relieve stress

Pressure positively

Sync to calendars

BEST PRACTICES?

STARTING 10Doodle


Think: Junk Drawer

Cloud based storage

Back-up and share photos, docs, lists, etc.

Group document storage

List-keeping and note taking

OR Google Keep

BEST PRACTICES?

STARTING 10Evernote


Coordinate multiple home/work schedules

Easily embedded

Integrate with all Google apps and other programs

Invite Feature

BEST PRACTICES?

STARTING 10Google Calendar


Cloud based storage

Back-up and share photos

Group document storage

Presentation sharing

2GB Free + referrals

OR Google Drive

BEST PRACTICES?

STARTING 10Dropbox


User friendly

Link to online version

Track actual interaction

Save some money

Alt to emailed PDFs

BEST PRACTICES?

STARTING 10Madmimi


https://madmimi.com/promotions#recent

https://madmimi.com/promotions#recent

CanvaCeaselessNextdoorTypeformMealtrainRemindPushpayWunderlistPocket

BoomerangForGmail

OTHERS

BONUSThe other ones


What technologies, apps, and platforms

have you found most useful in ministry?

Best practices?

Tips, tricks, work-arounds?

Any cautions?



A few practical boundary thoughts —

Pastors should not instigate connections.

Connect with youth in public online spaces.

Refrain from over-interacting.

QUESTIONS/THOUGHTS?

BIG QUESTIONSBOUNDARIES


Do not over-promise, so chose 1.0

Show who you really are not who someday you hope to become.

No gif, sound, color, or font vomiting.

Try on all browsers.

Test like a visitor.

QUESTIONS/THOUGHTS?

BIG QUESTIONSWebpages


Social Media Policies and Guidelines —

Not much different than other codes of behavior.

Generally stay away from “Dos” / “Don’ts” but be descriptive with examples.

QUESTIONS/THOUGHTS?

BIG QUESTIONSPOLICIES


About the children —

Have release forms for all registrations.

Resist posting close-ups of the kids.

Do not tag parents.

Be a “trusted adult” for other parents.

QUESTIONS/THOUGHTS?

BIG QUESTIONSCHILDREN


What do you want to talk about?

Offer it up?

Poll the crowd.

Find a place to talk.

Go.

OPEN SPACEWhat do you want to talk about.


VIDEOA Generation Asks W.T.F?

https://youtu.be/bIU8-hlvKXA

So now what?

Here are a few practical actions for

you and your ministry.

FOR TOMORROWWhat you can do.


Carve out daily social media time for curation, interaction and exploration

Normalize usernames using namechk.com

Create lists on Twitter and Facebook

Use “find friends” feature and connect

FOR TOMORROWPersonal Tasks


Organize and prioritize apps and notifications on your devices.

What apps are on your home page?

Declutter current online footprint

Gather, record, save, and share login info

Assign individuals to networks and tasks

Claim and register “business” listings

Schedule regular tech/app play hour

FOR TOMORROWChurch Tasks


What are you going to do when you get back?

Be specific.

What are some of the possibilities that you

see in the future?

What might be some of the obstacles to

success?



Any more BIG questions?Want to revisit something?Thoughts, musings, comments, pushback . . .

BIG QUESTIONSAny more?


Thanks for being here.

Keep in Touch.

www.slideshare.net/breyeschow

@breyeschow on most social networks: twitter, instagram, snapchat, facebook, skype, youtube, G+, linkedin, goodreads...