social media and politics, may 20, 2009
DESCRIPTION
This presentation overviews the role social media is playing in establishing a new political paradigm in the United States,TRANSCRIPT
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Social Media and Politics
Fred SolopProfessor and Chair
Department of Politics &International AffairsNorthern Arizona University
May 20, 2009
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• Social Media Overview• Social Media and Politics–Network Theory–Digital Natives vs. Digital
Immigrants• Barack Obama
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Web 2.0
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Sedona Restaurants
Old Media:
New Media:
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New York Magazine, April 28,
2009
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Facebook Twitter LinkedIn
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Social Media and Politics
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“Everything touches everything.” Luis Victor Burges
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Digital ImmigrantsVersus
Digital Natives
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Milestones in Politics on the Internet
1994: White House goes on-line w/ website
1996: First presidential campaign websites
2000: First binding Internet Election
2000: McCain raises $1 million w/in 48 hrs of NH primary.
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• Direct, unfiltered access to public• Free media (Inform voters)• Raise funds• Organize Volunteers• Incite interest and excitement• Market segmentation• Hyper networking/Connect Supporters
Web 2.0 and U.S. Campaigns
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