social media and more: getting friendly with the web
DESCRIPTION
This presentation is about different types of social media platforms and additional web 2.0 resources and tools. Audience is for CACFP sponsors or child care professionals but relevant to most basic-average users.TRANSCRIPT
Social Media and More
Getting Friendly with the Web
Samantha Kay-Daleiden Marshall
Fall 2011
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CONFIDENTIAL – DO NOT COPY
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Welcome to Social Media and More: Getting Friendly with the Web
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Bleh, Nice, Woooohoooooooo…
BLEH…
NICE.
WOOHOOO!
YOUR FEELINGS ABOUT THE INTERNET AND ALL THAT GOES WITH IT!
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Today We Are Going to Get Friendly with Social Media and Web 2.0
• What is Social Media and How to Use it
• Social Media Management and Tools
• Other Cool Web Resources
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Defining Social Media
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Different Kinds of Social Media
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The Social Networks We Will Cover
Facebook Twitter LinkedIn ChildCareInfo.com
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Setting Up Facebook For the Professional
Tips Use Business Pages
Fill Out “Info”
Post Pictures
Use the “apps”
Put a “like us” button on your website
“Like” people/organizations in the industry, Child Care and CACFP
FacebookFacebook
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Chatting with your Facebook Fans
What To Say?
How to Say It?
Engage How Often Do I say it?
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Time For Twitter – The Basics
Tips Set up acct. with generic info
Brand it
Use good description
Link to your website
Put a “follow us” button on your website
Find Great People and Organizations to follow
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The Wonderful World of Tweets!
What To Say?
How to Say It?
Engage How Often Do I say it?
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LinkedIn – The Basics
TipsCompany and Personal Profiles
Vanity URL
Make your Company and Personal Profiles as Robust as Possible
Convince all of your co-workers to join LinkedIn and have them follow your company
Ask for recommendations (for your personal profile)
Find Great People, Organizations, and groups to follow
Check out the “apps”
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LinkedIn – Connections, Groups and Companies
What To Say?
How to Say It?
EngageHow Often Do I say it?
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ChildCareInfo.com – The Network – The Basics
Tips Register and update your profile
Join a group and start a group
Use it for a network between your organization, Facebook might be too public but this isn’t
Find out if people you know are on the Network by searching the Network Directory
Share it with your industry and begin Networking with Sponsors
Share it with your providers, start a group and invite them to it
ChildCareInfo.com
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The Network For Child Care Professionals…I think we know what to talk about
What To Say?
How to Say It?
Engage How Often Do I say it?
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Major Differences to be aware of for each main network
Your audience is slightly
different in each network
How you message is inherently different
The number of times you message is different
@, RT, MT, #, shortened links, frequency, #FF, easily streamed conversations, groups, likes, follows, fans, friends, connections, parents, providers, colleagues, business to
business connections
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I know what you are thinking, how am I ever going to find the time to manage this?
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Measuring Your Success
Analytics Tools Like:
Facebook InsightsAddthisBit.lySocial MentionYouTube Insight
Can Help you MeasureYour Success
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Summing Up The Social Media Aspect
What are the main things we learned?
Social Media
is: What to say…
How Much to
Say it These things
can help me
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More Tools on Web 2.0!
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Google Docs
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Survey Results
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What did we learn?
Social Media is
Manageable and
Beneficial
Bit.lySlideshareGoogle for Non-Profits
How and When to Say
What!
TweetDeck Hootsuite
Paperli
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Thank you
Samantha [email protected] 972.671.5211 x0218 Web Presence ManagerMinute Menu Systems, LLC
You can find this presentation on ChildCareInfo.com>Community>Conferences>TSA