social media and marketing
TRANSCRIPT
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Social Media Marketing
Part 1: Definitions and Decisions
Maggie Hyde@MaggieHyde
AND
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
AMA
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“Public Relations helps an organization and its publics adapt mutually to each other.”
PRSA
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
Wikipedia
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Marketing communications that disrupt customers activities
@GapingVoid
Interruption Marketing
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NOTIdina Menzel!
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Permission Marketing
Customers agree to be involved in marketing activities
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Less marketing and advertising
and more storytelling
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YOU
Your Advocates
Future Converting Customers
Skeptic.(there’s one in every group)
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“We call it real-time serendipity”
Facebook CEO Mark Zuckerberg
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Social Media Is About
Creating the Chance
With Relative Content
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So where do we start?
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Social Media Planning:
1. Discovery
2. Strategy
3. Implementation
4. Analytics
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Step 1: DiscoverySocial capacity
Target AudienceObjectives
Governance
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Step 2: Strategy
Listen
Content
Tools
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Step 3: Implementation
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What are you trying to do?
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…What are you actually doing?
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Social Media Goal Setting
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Step 4: Analytics
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04/18/2023 Flying Bridge Technologies 35
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What’s Twitter?
Way to get information
Way to share information
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1 billion tweets are sent per week~ kissmetrics
+100 million active global users~ Twitter
6,939 tweets per second~ kissmetrics
Why is it important?
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1 in 5 Tweets mention a product or brand
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World Twitter Trends of 2011AH1N1
MubarakCairo
PrayForJapanChernobylLibia/LibyaFukushima
William & KateGadafi
RIP Steve Jobs
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04/18/2023 Flying Bridge Technologies 40
How it works
Set up an Account
Create a Profile
Follow others and Get Followers
Read / Post Tweets
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04/18/2023 Flying Bridge Technologies 41
TWEET
RETWEET
@ REPLYHASHTAG
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FollowingPeople that you Follow
FollowersPeople who Follow You
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Lists
You can have up to 20
Public or Private
Other’s can Follow your public lists
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Hashtags
Indexing or categorizing Tags
Keywords for searching
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Grassroots effort to convince Chiquita Banana Company CEO to move headquarters to CLT
#Bananas4CLT
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More than 800 million active users
Average user has 130 friends
Average user is connected to 80 community pages, groups & events
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Facebook Accounts can be…
A Profile for a single person
A Group of people in a community
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Or a Page for …
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04/18/2023 Flying Bridge Technologies 56
Facebook is: Sharing
DiscoveryGames
CalendarsLocations
BrandsLifestyles
…LIFE STREAMING AND SHARING
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More than 10 million users
Over 1 billion items shared & received per day
Google +1 button is “being served 2.3 billion times a day”
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10,000,000 Users
3 Million check-ins per day
500,000 Merchants(August 2011)
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Create your Account
Find Friends
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Check-in
to Events,
Venues
or Locations
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To Do Lists
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Tips from other users
Users currently checked-in
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My Favorite Resources:
Mashable.com
SocialFresh.com
SEOMoz.com
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Connect with me!
@MaggieHyde
http://linkedin.com/in/MaggieHyde
http://facebook.com/MaggieHyde
FBTI.net (Flying Bridge Technologies)
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Credits
• blog.twitter.com• http://www.marketinggum.com/twitter-statistics-2011-updated-stats/• http://blog.kissmetrics.com/twitter-statistics/• http://www.slideshare.net/randfish/inbound-marketing-is-all-connected• Social Media Strategy: Mark Smiciklas:http://
www.slideshare.net/msmiciklas/social-media-strategy-2617424• Social Media Icons: http://
www.smashingapps.com/2010/03/08/the-ultimate-fresh-collection-of-high-quality-free-social-media-icon-sets.html
• Discovery: http://notdiscovery.wordpress.com/2011/03/07/disoveries/• https://www.facebook.com/press/info.php?statistics• http://
searchengineland.com/google-twitter-flaunt-social-stat-its-like-2003-all-over-again-85887
• Cartoons: http://gapingvoid.com• http://articles.businessinsider.com/2011-08-02/tech/30097137_1_foursquare
-users-merchants-ins