social media and marketing
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Social Media and Marketing [email protected]
• http://youtu.be/QLd9q88ohUs
What the….social media is?
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• The way of our living?• The way of our thinking
• The Environment of our living• our Economy
Social Media has changed…
Differences between social media and traditional media
• Mainly free. Extra-services cost.• To share and communicate together• Users could be also producers• Content is mainly done by amateurs• Growing fast• Changes are very fast• Global markets
• Social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate.
Anthony J. Bradley
Definition for Social Media
• Participation• Collective• Transparency• Independence• Persistence• Emergence
Anthony J. Bradley
Six Principles
• Power of mass collaboration through user participation
• Mobilizing the community to contribute. • You can’t capture the “wisdom of the crowds” if
the crowds don’t participate.
Anthony J. Bradley
Participation
• The root of “collective” is “to collect.” • With social media, participants “collect” around a
unifying entity. • E. G. People collect around the Facebook social
network to contribute their profile information. • People collect on Wikipedia to add encyclopedia
articles. • People collect on YouTube to share videos.
Collective
• They get to see, use, reuse, augment, validate, critique and rate each other’s contributions.
• Without transparency, there is no participant collaboration on content.
• It is in this transparency that the community improves content, unifies information, self-governs, self-corrects, evolves…
Trancparency
• The principle of independence means that any participant can contribute completely independent of any other participant.
• This is also called anytime, anyplace collaboration.
• Participants can collaborate no matter where they are or whoever else may be posting content at that time.
• No coordination between collaborators is required.
Independence
• With social media, the fruits of participant contributions are captured in a persistent state for others to view, share and add.
• It differentiates social media from synchronous conversational interactions, where much of the information exchanged is either lost or captured.
Persistence
• It is impossible to predict, model, design and control all human collaborative interactions and optimize them as you would a fixed business process.
Emergence
• To Publish
• To Share
• To Discuss
• Social networks
• Microblogs
• Lifestream
• Livecast
• Virtual words
• Social games
• MMO
• …and to locate
Applications to
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• Do I want to buy something or to learn something?
• Do I want to hear technical details or share experiences with other users?
• Do I want to own records or just listen them?
How the Web Has Changed the Rules of Marketing and PR
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CREF-model
(Sami Salmenkivi – Niko Nyman, Yhteisöllinen media ja muuttuva markkinointi 2.0)
• Use different social media applications!• Categorize your published media!• Use tags to show the content of your published
media• Link different applications together!• Be creative
How to get more power in publishing
• Step 1 — Analyze and Understand the Social Media Space
• Step 2 — Build your strategy
• Step 3 — Engage yourself
• Step 4 —Update your strategy regularly
Four Steps