social media and documentary film

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Hi! I’m David

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Post on 07-May-2015

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My presentation on Social Media and Documentary Film for the DC Docu

TRANSCRIPT

Page 1: Social Media and Documentary Film

Hi! I’m David

Page 2: Social Media and Documentary Film

My Stuff

Here’s my Doc, “The First Basket”:http://www.thefirstbasket.com/http://youtu.be/b2axetVvTJw

Page 3: Social Media and Documentary Film

My Stuff

Here’s one of my YouTube Channels:http://www.youtube.com/user/ZejMedia

And here’s my 1 year old social media company:

http://www.relaystationmedia.com/

Page 5: Social Media and Documentary Film

Social Media 101

Listen first!Find your communities!Engage in conversations!Social media takes time!

Page 6: Social Media and Documentary Film

Social Media and Docs

Learn about your subject and the people interested

Engage the film’s communities Promote fundraising events and

screenings RAISE MONEY!!! Promote the film Distribute your film online

Page 7: Social Media and Documentary Film

The Socialized Video Experience

YouTube Vimeo Get Glue A thousand others that I haven’t

even heard of

Page 8: Social Media and Documentary Film

Social Media and Docs

The Future - Media convergence

Where do you watch video? Cable? (make booing and hissing sound!) Hulu, YouTube, Vimeo, Amazon, iTunes? BitTorrent?

Page 9: Social Media and Documentary Film

Social Media and Docs

The Future - Media convergence

The Future of Video is Social Social viewing, i.e. G+ Hangouts Social filmmaking, collaborative

production

Page 10: Social Media and Documentary Film

Enough about me

Who are you guys?Any doc filmmakers?Any aspiring doc filmmakers?

What are you working on?

Page 11: Social Media and Documentary Film

Social Media and Docs

Fundraising!Kickstarter (From TechDirt):

Page 12: Social Media and Documentary Film

Social Media and Docs

What I did Dialed for dollars…… Grew email list, sent emails Set up good website and Facebook

Group Limited Twitter Some SEO (Google “Jewish Basketball”)

Page 13: Social Media and Documentary Film

Social Media and Docs

What should I do next You tell me? What should you guys do? What’s your doc about?

Page 14: Social Media and Documentary Film

Quick, Free Social Media Tools For Events

The Internet Society – www.isoc-dc.org List on Eventbrite Have everybody post the Eventbrite link

on all their social media profiles Email entire chapter member list on

MailChimp from Eventbrite Create Facebook event Post Event on LinkedIn Group Target a few influencers to post the event

Page 15: Social Media and Documentary Film

Quick, Free Social Media Tools For Events

Page 16: Social Media and Documentary Film

Quick, Free Social Media Tools For Events

Page 17: Social Media and Documentary Film

Case In Point: Kony 2012

Uploaded March 5 Over 67 million views!!! Hundreds of thousands in contributions

during the first few days Responded to criticism very effectively Daring social media strategy Check this site out: http://www.kony2012.com/