Christian Brosstad, informasjonsdirektør SpareBank 1 Gruppen AS,Choice Vinterkonferanse, Stockholm, 26. januar 2010

Social Media and Business10 things to get you started…

http://www.flickr.com/photos/kimberlyclark/3864830780/

Here’s a task for you:

Think about whatYOU can do with

social media whenyou get back to work!

Deal?

But first…

Takk for oppmerksomheten!

http://www.flickr.com/photos/qualman/3742718341/sizes/o/

ReadingRecommendation !

[…and I don’t get paid to say this….]

And now: This is real life!

384 comments

[…my god, does he really thinki’m going to read that book??!]

Well, here arefour key points…

Four things happening right now!1. 25% of search results for the World’s Top 20 largest brands

are links to user-generated content

2. 34% of bloggers post opinions about products & brands

3. 78% of consumers trust peer recommendations. Only 14% trust advertisements

4. The #2 largest search engine in the world is YouTube. If Facebook were a country it would be the world’s 4th largest

We have to change: Successful companies in social media have to act more like party planners, facilitators, and content providers than traditional advertisers

Kilde: Socialnomics by Eric Qualman and SpareBank 1 Gruppen

So what is Social Media?

”Social Media is online conversations

and sharing”

…as simple as that…

Social media has made the Internet into a big” party ”, where consumers publish 24/7:

…news, gossip, recommendations - and share tips, opinions and thoughts…

http://www.flickr.com/photos/karensauce/2871437819/sizes/l/

Okay. So what can YOU do?

You can’t choose not to be in social media – youare there already…

10 things toget you started

1. Involve your customers in developing new products,

concepts and services

2. Don’t make your owncommunities.

”Fish where the fish are”.

http://www.flickr.com/photos/changeforge/4265145390/

3. Be open to your customers –and allow them to post their

opinions on your website!

4. Listen and learn – then talk.

5. Social Media is not just aboutFacebook, YouTube and

Twitter….it’s also about culture, and the way we do business

6. Make some guidelines. Helpyour employees to be good with

social media!

7. Make everything possible to share - and be interesting

8. Connect with the community

+ +

9. Make something that allows users to brag, compete, or look

cool by passing it on.

10. Live your life as if your mother is watching.

http://www.flickr.com/photos/davidbessent/89100289/

Thanks for your time!christian.brosstad@sparebank1.no

http://twitter.com/chrisbroshttp://www.facebook.com/christian.brosstadhttp://www.slideshare.net/Christian.Brosstad

http://brosstad.posterous.comhttp://pengeroglivet.blogs.com