social media and architecture journal archives
TRANSCRIPT
Social Media and Architecture Journal Archives
Rachel Isaac-Menard and Noreen Whysel
Architecture_MPS
Who Are Architecture_MPS?
• a research organization led by academics, architects and information professionals
• a scholarly online open-access journal of the same name published through University College London Press(ISSN 2050-9006)
http://architecturemps.com/
Participating Institutions• University College London Press• Adelphi University, NY, US• University of Liverpool, UK• Universidad de Sevilla, Spain• Liverpool John Moores University, UK• Woodbury University, CA, US• Ravensbourne University College, UK• University of Cyprus• and others
Architecture and Digital Space
• Much of the conversation and debate around architecture, and interrelated discourses of media, politics and social science occurs in digital space.
• Often this occurs through the feeds and forums of social media.
Digital Assets
What’s in our Digital Archive?
• Journal Articles• Conference Proceedings• Conference Papers• Resource Repository
– Webliography– Resource Guides– Current Listings
• Images• Website
http://www.architecture.com
Archived Assets
Journal Articles Conference Papers
Archived Assets cont’d
Current ListingsWebliography andResource Guides
Archived Assets cont’d
Images
Resource RepositoryIn line with our commitment to scholarly communication services, the Resource Repository aims to facilitate and promote collaborative research between academics and information professionals.
•Current Listings•Resource Guides•Webliography
Social Media Campaigns
Social Media Policy
• Relevant Content• Effective Summarization• POV Balance• Linking it Back to AMPS
Our social media campaigns are carried out by our interns and managed by a Social Media Manager.
Social Media Training Document
• Becoming acquainted with the content as a discipline– AMPS content
• Monthly article• Current and back issue archive• Resource repository
– Suggested news sources– Open access publications
• Social media accounts and login credentials• Guidelines on tone• Examples of posts• Methods for expanding readership
General Guidelines• Vary sources: One post per week from the same source
– e.g. New York Times, Washington Post, LA Times– Use English language papers from various countries (ie. India,
Canada, Australia, etc.)
• One post/tweet per week on something from the resource repository
• One post/tweet per month on a back issue article
• When a new article is published at the beginning of the month: – Reference our article for the first week– Following that - One post/tweet per week related to issues
around our current article– Try to find things related to the article’s theme(s) and link to
those while still continuing to reference us in subsequent weeks
Hashtags• #AmpsHCF• #MediatedCity• #media• #politics• #society• #film
• Collate posts by topic• Tag content and events• Anyone can use them• Used on many social
media platforms: Twitter, Facebook, Instagram, etc.
Twitter @architecturemps
https://www.twitter.com/architecturemps
Twitter Lists
Facebook Events
Facebook Milestones
Facebook Milestones
https://www.pinterest.com/architecturemps
Amps Pinterest Boards
Journal Issues on Pinterest (1)
Journal Issues on Pinterest (2)
Amps Conferences on Pinterest (1)
Amps Conferences on Pinterest (2)
Amps Conferences on Pinterest (3)
Posting and Tracking
Hootsuite
Hootsuite – Creating an Entry
Hootsuite – Scheduling a Post
Hootsuite –Calendar
Bit.ly Link Shortener
Short Links
Tweepi
Social Media Analytics
Twitter Analytics
@ArchitectureMPS
As of 9/30/2015
Tweets: 1596Following: 1006Followers: 481
September 2015 • 30 days
Tweets: 32Link Clicks: 33Retweets: 18Favorites: 19Replies: 5Engagement Rate: 1.2%Tweet impressions: 14.7KProfile visits: 476Mentions: 8New followers: 15Total Followers: 481
Twitter Analytics - Overview
Twitter Analytics - Tweet Activity
Twitter Analytics - Download
Twitter Analytics
Architecture.MPS.9As of 10/01/2015
Page Likes: 3325
Facebook Analytics
September 2015 • 30 days
Page Likes: 3325New Likes: 19Unlikes: 20Shares: 22
Facebook Analytics - Overview
Facebook Analytics - Page Likes
Facebook Analytics - Posts
Facebook Analytics - People
Facebook Analytics - Download
Facebook Analytics
Pinterest Analytics
As of October 13, 2015
28 Boards434 Pins0 Likes140 Followers134 Following
We just turned on the Pinterest Analytics feature in October 2015, so have less data than for our other social media accounts.
Pinterest Analytics - Overview
Pinterest Analytics - Profile
Pinterest Analytics - Audience
Pinterest Analytics - Audience
Pinterest Analytics - Devices
Pinterest Analytics - Download
Special Projects
Special Projects
• #MediatedCity• #AmpsHCF• Architecture as Political Image• Google Open Gallery
#MediatedCity• Conferences:
– April 1-3, 2016 Bristol, UK– October 2014 Los Angeles
• Publications– Book Series: Digital-Cultural
Ecology and the Mid-Sized City
– Journal Issues• Vol.5, no 2: Hazing Iran: Satellite
Imagery, Human Rights, and City as Camp
• Vol.5, no 4: Framing the Real • Vol.6, no 1: Porocity:
Networking Cities for Climate Change
#AmpsHCF• Conferences
– Dec 14-15, 2015 Seville– Apr 8-9, 2015 Liverpool– 2016 Nicosia, Cyprus
Melbourne, and Bristol• Design projects• Book series• Special journal issues• Publications• Film/media/art events
Architecture as Political ImageSupported by a Carnegie-Whitney Grant in 2014 from the American Library Association, Architecture_MPS has created an extensive webliography and a research guide related to the use of architecture in political campaign imagery in the US.
Google Open Gallery
Google Open Gallery
Future Directions
Opportunities and Challenges
Three Main Drives
1. to promote the articles and resources of AMPS
2. to promote the events and conferences hosted by AMPS
3. to add to the wider conversation on architecture and media, politics and society
General Challenges• The Internet is a Rabbit Hole!
• Striking a balance between the different types of posts
• Initiating a conversation; engaging and growing followers
• Tie-in from Amps content to current events isn’t always obvious
• Character limits, need to be economical
• Tracking specific links, not just specific tweets
Suggestions• Use scheduling software, like Hootsuite
• Big-picture approach: use materials that will relate to AMPS content in a broader way
• Paired content: external link and relevant AMPS content
• Five external posts for each internal one
Challenges for Interns• Knowing the themes and content of AMPS materials
• Learning to use the social media platforms and tools
• Measuring the effectiveness of each post
• Getting into the head of the audience
Suggestions for Interns• Provide a clear training document
• Keep communication lines open; offer to review suggested content
• Use Google Docs, email or another shared forum for discussing prospective content
• Praise interns for their efforts, discoveries, etc.
Opportunities
• Engaging followers
• Utilizing available resources, analytics
• New platforms for engagement
Rewards to Our Team• Broader and growing understanding of the topics at the
heart of AMPS
• Learning how social media works as a tool of promotion for an organization has been valuable
• Adopting the tone and eye for content fitting the mandate of AMPS has been a good learning experience
• Finding something that compliments our materials nicely is a good feeling
Rewards to Your Archive• Broader and growing community dedicated to the topics at
the heart of your archive
• Broader discovery of your digital content, your events and your works
• Fulfilling your mandate to preserve, promote and engage the greater public with your materials
• An interested, engaged community brings good feelings to all of your archives patrons, staff and the larger world
Thank You!
Noreen WhyselSocial Media [email protected]@nwhysel
Rachel Isaac-MenardHead of Research [email protected]
Twitter: http://www.twitter.com/architecturempsFacebook: http://www.facebook.com/architecture.mps.9Pinterest: http://www.pinterest.com/architecturemps