WHY BOTHER?Advocacy. Social media.

Dr. Curtis R. RogersCommunications Director SC State Library

4 Important resources

Public Media 2.0: Dynamic, Engaged Publics – February 2009http://www.centerforsocialmedia.org/reso

urces/publications/public_media_2_0_dynamic_engaged_publics/

Leveraging Web 2.0 in Government - 2008http://www.businessofgovernment.org/pu

blications/grant_reports/details/index.asp?GID=315

4 important resources - continued New Media, New Influencers and

Implications for Public Relationshttp://www.instituteforpr.org/research_si

ngle/final_report_new_media_new_influencers_and_implications_for_the_public_rela/

The Global Online Media Landscapehttp://www.slideshare.net/nielsenwire/the

-global-online-media-landscape

5 things to do

1. Newsletter (email marketing)

2. Facebook

3. Twitter

4. YouTube

5. Blogging

Newsletter/email marketing Constant Contact Editorial calendar Monthly (minimum) Hit the high points! Get to the point!

Email Marketing Resources http://www.verticalresponse.com/non-profits/ http://www.mailchimp.com/articles/email_mark

eting_guide/ http://www.emailmarketingprofessional.com/ http://www.constantcontact.com/index.jsp

Facebook

Create a fan page Send updates

Integrate other toolsYouTube

Twitter Charity feature

Facebook resources

http://www.nj.com/helpinghands/nonprofitknowhow/index.ssf/2009/02/how_to_setup_a_facebook_fan_pa.html

http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html

Twitter

Make your background specific 50/50 rule

Retweet Hootsuite.com

iPhone: twitpic

Twitter resources

http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/

http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html

http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html

YouTube

Set up a channel Cross promote Interviews Why I love my library Flip video camera Use a Mac/iMovie

YouTube/Video resources

http://www.youtubevideoguide.com/How_to_YouTube.pdf

www.Blip.tv www.Vimeo.com Why I Love My Library (at SC Book

Festival)http://www.youtube.com/watch?v=vZvFwJR

5aTc

Blogging

Blogger Wordpress

Blog Weekly Solicit comments

Action alerts Advertise on web site

Blogging resources

http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/

http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html

http://casl.wordpress.com/

Thank you!

Advocate for libraries any way you can

Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com