social media: an evolution in how we conduct business
DESCRIPTION
Social media has initiated an evolution in how we conduct business. Are you ready to embrace this brave new world?TRANSCRIPT
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SOCIAL MEDIA An evolution in how you conduct business
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Ask yourself animportant question…
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Which of the following brandmessages is more powerful?
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Charmin Ultra Strong'sbrand message:
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“Charmin Ultra Strong toilet paper ismore durable than the ultra rippledbrand, so you can count on a clean
with fewer pieces left behind."
Charmin Ultra Strong'sbrand message:
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Or…
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Actual facebook status updateand ensuing conversation:
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Comment 1 lol children that use too much toilet paper?
Comment 2 "Yep. I've had to plunge the toilet like 9 times and it's never, ever needed to be done before that toilet paper!!”
Comment 3 "ewwwww lol”
Comment 4 "LOL... I had the same problem. Only I think it was from my husband. LOL I avoid all Charmin products now and stick to the cheap, thin stuff!”
Comment 5 "lol... Charmin is DEFINITELY too thick!”
Status “Just an FYI... do not buy Charmin Strong and Thick Toilet Paper if you have small children”
Actual facebook status updateand ensuing conversation:
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Which message do you think willcarry more weight with parents?
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This facebook conversation wasdirectly observed by 655 people…
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…the total number of “friends”connected to the participants
of this conversation.
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If each of those 655 friends told100 of their facebook friends toavoid Charmin Ultra Strong…
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If each of those 655 friends told100 of their facebook friends toavoid Charmin Ultra Strong…
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…over 65,000 people have nowdeveloped their own brand
awareness of Charmin.
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How many of those same people doyou think will visit Charmin’s websiteto see their “real” brand message?
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Now ask yourself theMOST important question…
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…with 200,000,000 peopleusing facebook…
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…45,000,000 peopleusing Linkedin
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…3,000,000 TwitterTweets per day
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How many conversations are takingplace involving your business,
services or products?
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Are you participating inthese conversations…?
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…or are you still counting ontraditional marketing approaches
to compete with social media?
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A social media coach can help youdevelop, design and implement an
appropriate strategy…
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…that will enable you to participateand influence these conversations.
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SOCIAL MEDIA C O A C Hwww.socialmediacoach.ca