social media advertising - southalabama.edu€¦ · social media advertising jeb schrenk march 13,...
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Social Media Advertising
Jeb Schrenk
March 13, 2018
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You’ll see less public content like posts from businesses, brands, and media … . Too often today, watching video, reading news or getting a page update is just a passiveexperience.
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Campaign Results
Clicks Reach Impressions Cost Per Click
Nola 349 8731 26910 $0.71 Baldwin 158 4759 20176 1.14 Oxford 114 3579 9257 0.87 Dothan 115 5584 14356 1.3 Tuscaloosa 258 5788 20573 0.58 Montgomery 496 10231 40570 0.6 Birmingham 722 17303 52745 0.42 Huntsville 671 15099 48726 0.45 Florida 436 21197 69452 0.68 Mississippi 404 14727 49911 0.74 Hoover Test 33 2774 4161 0.41 B’ham Test 24 2297 3460 1.04
Total 3780 112069 360297 $0.53
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Campaign Results
Clicks Reach Impressions Cost Per Click
Nola 349 8731 26910 $0.71 Baldwin 158 4759 20176 1.14 Oxford 114 3579 9257 0.87 Dothan 115 5584 14356 1.3 Tuscaloosa 258 5788 20573 0.58 Montgomery 496 10231 40570 0.6 Birmingham 722 17303 52745 0.42 Huntsville 671 15099 48726 0.45 Florida 436 21197 69452 0.68 Mississippi 404 14727 49911 0.74 Hoover Test 33 2774 4161 0.41 B’ham Test 24 2297 3460 1.04
$0.53Total 3780 112069 360297
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