social media… - aat · avaya discovered a 57-character tweet: “[...] or avaya? time for a new...
TRANSCRIPT
![Page 1: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/1.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media… Long Live Social Media
Lisa Jones
Barclay Jones
![Page 2: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/2.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Lisa Jones
• Virtual IT Director advising businesses on how to use technology, web and social media to grow their businesses
• Social media is critical to my business development strategy
Introduction
• Member of IoD
• Committee member of West Yorkshire IoD
• Member of Social Media team in Yorkshire IoD
• Setup the Twitter stream, blog and run the blog day to day
• Help to market the IoD Yorkshire region, and it’s members
![Page 3: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/3.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Social Experiment
• Social Media Quiz
• Brief history of social media
• Social media and the recession; the relationship
• Breakout session: your challenges
• Social Media Strategy – practical tips for developing the brand and engaging with existing and potential members – LinkedIn, Twitter, Blogging, Facebook
• The Institute of Directors (Yorkshire) case study
• Breakout session: your options
Session Contents
![Page 4: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/4.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Get up, sit down: a social experiment
(Marathon warm up)
![Page 5: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/5.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Question: What’s your approach to and experience of social
media?
![Page 6: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/6.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
The Social Media Quiz
Hint: answers are in the presentation, even if they are NOT in the correct order
–> stay engaged!
(#9 should say “Twitter”)
![Page 7: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/7.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief History of Social Media
![Page 8: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/8.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
When?
![Page 9: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/9.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• 1973, Berkeley
• Community Memory was born
• The world’s first computer based social network -> a computerised version of a paper bulletin board
![Page 10: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/10.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• Early ‘80s, computers become personal, leading to a more computerised culture
What was your first computer?
![Page 11: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/11.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• The Grateful Dead use social media (The Well) to publish their gigs late ‘80s
![Page 12: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/12.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
.com bubble bursts
When?
![Page 13: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/13.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• Blogs go online 1990 onwards
• Now the norm (65% of businesses blog)
![Page 14: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/14.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• LinkedIn launched in 2003
• Now 100m users worldwide (5m uk)
![Page 15: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/15.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Twitter launched 2006
• 200m worldwide users
• sending 55m tweets (up to 140 characters) per day
Brief history of social media
![Page 16: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/16.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• Facebook launched 2004 (Mark took 2 weeks to build in his bedroom), worth £50bn
• 600m users worldwide
• 29m users UK
• 50% of active users logon every day
![Page 17: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/17.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Brief history of social media
• 3 things lead to social network success: – Digital cameras
– Broadband speed
– Access to the web massively increases
• 2011 = 1st year where mobile/tablet devices outsell traditional PCs
![Page 18: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/18.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
10 min Exercise: What challenges do you face marketing to, and engaging
with, your membership?
![Page 19: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/19.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
10min Debrief: What challenges do you face marketing to, and engaging
with, your membership?
![Page 20: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/20.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Coffee
![Page 21: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/21.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media and the Recession:
the Relationship
![Page 22: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/22.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media and the Recession: the Relationship
• Social Media Today early 2010:
transitioning from a “shiny new experimental tool” to a device that is on the verge of necessity
– More cost effective way to spread brand message
– Enabled consumers to engage with brands
– Enabled brands to become more transparent to their buying audience
– Brands that listen to their consumers are becoming more successful
![Page 23: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/23.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Interesting?
• 80% of US companies polled in December 2010 suggested that they are likely to use the web to source new staff in 2011 (social recruitment)
• McKinsey suggests that “Networked Enterprises” are making much bigger gains than peers who are not making best use of social media
• CXO poll: “Companies that don't use social media are losing out”
![Page 24: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/24.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Company Websites =
Propaganda?
![Page 25: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/25.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
SEO is Dead… Long Live Social Media
![Page 26: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/26.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• SEO = Search Engine Optimisation – Traditionally money spent on outside
organisations to generate page 1 rankings on Google
![Page 27: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/27.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
SEO – at what cost?
• Only 25% of Google surfers go to page 2 of Google
• Thus businesses “need” to be on page 1 of Google
Are you aiming for credibility, or simply a ranking?
![Page 28: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/28.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
The new kid on the block…
…Social Media Optimisation
Attract visitors to you using social media, but how?
![Page 29: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/29.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Inbound Marketing Concept: Create content that attracts people to you
Your website / business
![Page 30: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/30.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Social Media Average Age of User
Note: stats
vary, but are
always late
30s early 40s
![Page 31: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/31.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Example: Facebook Vs Google… who is Winning?
August 2010 USA Stats by CNBC:
• 41 million mins by Facebook users
• 39 million mins by Google Users
Facebook has raised £500million from Goldman Sachs (Facebook now est. worth £50billion)
![Page 32: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/32.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Inbound Marketing Concept: When was the last time you booked a hotel, or bought a car, something from Amazon, without going online to research it?
…Personalized Discovery
is the new way
![Page 33: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/33.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Take Social Media Seriously...Want to earn £3k for 140 characters?
![Page 34: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/34.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Case Study – Better Client Meetings
• My business blogs and tweets about our products, approach and the future of IT and business growth
• We get involved in discussions online (LinkedIn, Twitter etc…)
• We research our ideal clients, they research us
• Meetings go more smoothly, better client retention and delivery
![Page 35: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/35.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Case Study – IoD Yorkshire • More activity in the region
• Members joining (and rejoining) due to more engaged approach
• Run by volunteers
• Markets the members, not just the institute
![Page 36: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/36.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Specific Social Media Examples
![Page 37: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/37.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Users = typically 44 years old, £50k salary
• 100m users worldwide
• 5m UK
![Page 38: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/38.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Referrals have gone “online”
• Tips for practical activity:
– Connecting with contacts and clients (real and ideal)
– 3 degrees of separation
– Groups (up to 50)
– Events
– Updates
![Page 39: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/39.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Businesses are using it to market their services
• Sales teams are using it to generate call lists
• Buyers are using it to ask communities for help and referrals
• 30% of the 100million users are PASSIVE
• It’s not simply about having a CV online – who’s looking at you whilst you are on the phone?
![Page 40: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/40.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Typically 39 years old
• 200m worldwide, 15m UK
• AAT Tweets
![Page 41: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/41.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Tips for ideal, practical activity:
– Use for research, marketing, networking
– Forward (retweet) interesting content
– “push” out blogs and updates
– Questions to engage
• Most popular times to tweet: Thurs and Friday (nearly 1/3 off all tweets sent on these days)
![Page 42: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/42.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Can it actually generate cash for my business? YES
Avaya discovered a 57-character tweet:
“[...] or avaya? Time for a new phone system very soon”
Avaya’s response:
“@[customer] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.”
The potential customer did, and 13 days later, Avaya closed a $250,000 sale.
• People SHARE everything online, even something as “mundane” as their phone system not working
![Page 43: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/43.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Users typically 38 years old
• 600m worldwide users
• 29m UK users
• If it were a country, it would be the 3rd biggest
• Viral marketing, “liking”
spreads the word
![Page 44: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/44.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
![Page 45: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/45.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• 600m worldwide users
• 29m UK users
• 30bn pieces of new content/month
• 50% of active users logon every day
• 55% of Facebook users access via a mobile device
![Page 46: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/46.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Blog
• What is a blog?
• What makes a good blog?
• Tips for ideal, practical activity
– Commenting strategy
– Content strategy
– Frequency
– Guest blogging
![Page 47: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/47.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Blogging
• Blogs (in their current form) have been around for over 10 years
• Recently become the “new black” for business marketing – 65% of businesses blog
![Page 48: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/48.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
![Page 49: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/49.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
• Region made up of 5 committees
– North
– South
– East
– West
– Young Directors Forum
• Committee members = volunteers
![Page 50: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/50.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
• June 2010:
– Volunteers running committees
– Engaging with members where possible
– Trying to attract younger membership
– Benefits
• Events
• Hubs for meetings
• Bi-monthly newsletter
![Page 51: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/51.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
• Membership “getting older”
• No social media presence
• Social media team created to begin engagement
– Blog
![Page 52: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/52.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
• Yorkshire IoD Members have their own group
• Regular discussions:
Do you think interest rates will rise this week?
Poll: The thing you hate most about IT partners
Why is sales a dirty word?
Poll: what is the ideal time for an event?
![Page 53: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/53.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study – Personal profiles of
committee show their involvement
– IoD Yorkshire has a company page
![Page 54: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/54.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
– Number of followers 700
– Not a members only group, thus allows for potential members to “road test” brand
– Used to “push” blogs, news and press releases
– Engagement with members and non members
– Used to “retweet” (forward) interesting tweets
![Page 55: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/55.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
![Page 56: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/56.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
• Blog: www.iodyorkshire.co.uk
• Launched October 2010
• 150 blogs
• 40 guests and counting
• Content = members and IoD staff blogging about their tips for business, events in the region, thoughts on the economy etc…
• Allows for potential members to “road test” brand
IoD Yorkshire Case Study
![Page 57: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/57.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
IoD Yorkshire Case Study
• Paying yourself in the most tax efficient way has changed
• Snap: Do you and your employer have the same brand?
• Sales Referrals: 4 part blog
• The quiet revolution
• Planning 2011: how to get the best out of your business
• Business Link Briefing
• Meet your Local MP
• Social Media as a Customer Service Channel?
• Big Picture: Spending Review for 2011
• Is it just the weather (and higher taxes?)
• IoD welcomes supply side budget
![Page 58: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/58.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
15 min Exercise: How can you use social
media at AAT? 5 Blog headlines
5 LinkedIn discussions 5 Tweets
![Page 59: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/59.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
15 min Debrief: How can you use social
media at AAT? 5 Blog headlines
5 LinkedIn discussions 5 Tweets
![Page 60: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/60.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
The Social Media Quiz RESULTS
![Page 61: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/61.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Questions?
![Page 62: Social Media… - AAT · Avaya discovered a 57-character tweet: “[...] or avaya? Time for a new phone system very soon” Avaya’s response: “@[customer] – let me know if we](https://reader033.vdocuments.us/reader033/viewer/2022041708/5e4618734da23d6f3d05065d/html5/thumbnails/62.jpg)
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Business Improvement and Growth
Virtual IT Director | Competitive Business Processes | Improved Sales Through Social Media | Stable and Secure Systems | Office Relocations
Connect with me on:
ITStrategyLisa
ITStrategyBaby
lisamarijones
www.barclayjones.com/blog