social media 301: keeping momentum
TRANSCRIPT
Social Media 301Keeping Momentum
For Audio 866.740.1260 Access Code 9577700
Road Map
• Finding Efficiency
• RO“I”
• Keep Evolving
• Q&A
NPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
Introductions
PresenterAsh ShepherdProject StrategistNPower Northwest
ModeratorMandi MoshayCommunity Engagement CoordinatorNPower Northwest
Technology Waiter
“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”
~Previous Participant~
I provide the menu and recommendations
…You pick a couple items to try
and go from there
Don’t Overeat the Technology
Poll
• What do you think you already do well
Poll
• What do you struggle with the most?
Finding Efficiency
Get A Routine
Image Credit: justjared.buzznet.com
Get A Routine | Listen (RSS)
Get A Routine | Listen (Alerts)
Google searches and send you emails when it finds what you need
Get A Routine | Engage Yourself
If you want people to join your community you should be active in theirs as well
Get A Routine | Schedule
Get ready now…goes out later.
Get A Routine | Editorial Calendar
Get A Routine | Editorial Calendar
Promote
Follow-Up
Event
Get A Routine | Monitor
Let the technology work for you
Desktop Alerts via Tweetdeck
Understand Your Tools
About using well, not using a lot
Return on InvestmentEng
ageme
nt
Return on “I”nvestment
What’s In It For Me
Return on Engagement
What’s the result of “US”Image Credit: Anirudh Koul on Flickr
Engagement is the starting line…
…Not the finish lineImage Credit: tharrin on Flickr
Dropping from 30,000
Image Credit: The US Army on Flickr
The Funnel
Source: Debra Askanase with CommunityOrganizer20.com
Source: Debra Askanase with CommunityOrganizer20.com
Measuring Engagement | Participation
Participation
• Comments
• Shares
• Likes
Measuring Engagement | Authority
Authority• Linked to by others
• Website traffic from other sources
• Requests to repost/guest post
Measuring Engagement | Influence
Tools for analysis
But remember…
Measuring Engagement | Influence
Real influence has a context…
And that context is action
Measuring Engagement | Sentiment
How do people feel about you
Image Credit: dissociatedpress.com
Questions
Some Tips
Solicit User Content
Volunteers submit at events
Solicit User Content
Focus on asking questions
“We Are The Champions…”
Know and use your “Champions”
Large CommunitiesEngaged with You
It’s All About Who “They” know
Know and use your “Influencers”
Give Credit
Share Impact
Keep Evolving
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
~Charles Darwin~(adjustments by me)
Nonpro
fits
Launch & Learn
“You learn nothing with plans on a conference table”~Dave Boyce | CEO, Fundly~
Launch & Learn
Roll out in phases
Practice makes better (don’t even worry about perfect)
Source: Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
Adapt & Grow
Remember to evaluate, learn and feed that back into your goals
GoalStrategy
TacticsImplement
Analysis
Image Credit: looking4poetry on Flickr
Find Good Curators
Trust them to filter the noise
Observe & Learn From Others
• Poll: Next Priority Step
Take Aways
• Start with goals and come back to them
• Building good habits improves results
• Don’t look for perfect, just better
• There is no finish line
Goals
Strategy
TacticTools
Analysis
Social Media Webinar Series
What It Is & Why It Is Important
Getting Started
Thank You
Ash ShepherdProject Strategist
[email protected]: @NPTech_Ash
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw