social media 2013 strategies summit › gsmi263140-2013 › catalog.pdf2.) your company needs to...

June 12-13, 2013McGraw Hill Conference CenterNew York, NY

SoCial MediaStrateGieS SUMMit 20

13N

YC

Register by May 10, 2013

& Save $100!

#SMSsummit

www.socialmediastrategiessummit.com | www.gsmiweb.com | 888.409.4418Register Today!

advance Your Social Media Skills and expand Your Knowledge Beyond the Basics

Two Full Days of Interactive Learning

Case Studies from Top Brands

Keynotes from Thought Leaders

Relevant and Implementable Strategies and Tactics

Hands-On

WorkshopsNetworking Opportunities

2 | Presented by | RegisteR today! 888.409.4418 www.socialmediastrategiessummit.com or www.gsmiweb.com

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Twitter: @gsmionline | #SMSsummit Facebook.com/gsmiweb Blog: http://socialmediastrategiessummit.com/blog/

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Global Strategic Management Institute (GSMI) is excited to announce Social Media Strategies Summit - NYC. If your organization is in the social space and working to create a meaningful digital footprint, Social Media Strategies Summit will take your efforts beyond the basics and into a more advanced strategy...and teach you how to effectively execute and track. Through the innovative hands-on, two-day interactive summit, you will discover the tools, strategies, and tactics involved with crafting cutting-edge campaigns.

The Social Media Strategies Summit - NYC will provide a combination of B2B and B2C companies presenting the latest social media trends through a variety of keynote presentations, hands-on workshops, case studies, and one-on-one networking during the two-day event. Industry experts and top social media brands such as SAP, Cisco, Ben & Jerry’s Homemade, Inc., IBM, McDonald’s, ModCloth, and Better Homes & Gardens will provide some of their inside secrets to social media success, and present case studies to show the most (and least) successful strategies. Attendees will have an opportunity to network with the industry’s trailblazing professionals throughout the summit workshops, sessions, and networking receptions. We are thrilled to bring Social Media Strategies Summit to NYC, as it’s a hub for social media marketing!

To ensure attendees receive the full benefits of an intimate summit, we only offer a limited number of seats, so secure your spot as soon as possible (note: group discounts are available!). We look forward to seeing you in NYC.

Sincerely,

Jen Cohen Crompton SMSS NYC Producer

Greetings from the Summit organizer

Dear Social Media Strategist:

#SMSsummit

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& Save $100!


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You will learn to: Reasons to Attend:

1.) You know the basic functions of social platforms, so now you need to know more.

2.) Your company needs to increase and optimize its digital footprint.

3.) You have Likes and Followers, but don’t know what to do with them.

4.) Your organization lacks a fully developed social media marketing strategy.

5.) Your organization already has a strategy, but it is not properly implemented.

6.) You are having difficulties making a connection between social media and profit.

7.) Your company’s competitors are using social media well, and you need to use it better.

8.) You want to be a top brand in your industry.

9.) Your company wants to create an open dialogue with consumers.

10.) You know social media is important, but you aren’t sure why.

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Social Media: Plan. execute. Measure. return.

● Optimize your organization’s social media footprint

● Utilize the right social media outlets to communicate with your audience

● Understand emerging new media trends such as Pinterest, Instagram, on/offline integration, and social CRM

● Use social media, public relations, and advertising to create the “right” approach

● Leverage your audience to build brand advocates and fuel word of mouth campaigns

● Better understand social media data and how to analyze and put the results into action

● Craft new strategies to bring your strategy and campaigns to the next level

Who Should attend: Any and everyone interested in learning, from the best, how to harness the power of social marketing to further your brand’s reach and impact.

Chief Executive Officers

Chief Marketing Officers

Chief Branding Officers

Business Owners

VPs, directors and Managers of:• Marketing• Branding• Business Strategy• Online Communities

• Customer Relations• Social Media• Public Relations

• Social Media Assistants• Social Media Strategists• Business Development• Word of Mouth Marketers• Community Marketers• Media sales• Agency Account Managers• Entrepreneurs


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it’s all about great [social] content.

Keynote Speakers

Presenters

Kaelin Zawilinski, Meredith Corporation, Better Homes and Gardens

Michael Brito, Edelman

Peter Shankman,

Frank Eliason, Citi

Lizzie Roscoe, McDonald’s

Charlie Treadwell, Cisco

Jon Bird, American Airlines

Jay Curley, Ben & Jerry’s Homemade Inc.

Maya Grinberg, Wildfire a division of Google

Sarah Klenakis, ModCloth

Samantha Arabolu, Digitas

Callen Green, Sony

Kevin Espinosa, Caterpillar Inc.


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Brendon Shank, Society of Hospital Medicine

Stephen Person, Fish Technology

Jeff Gibbard, True Voice Media

Glenn Selig, PR NewsChannel

Presenters

Workshop Presenters

Kate Legge, Greisling Law

Vyque White, USO

Graeme Noseworthy, IBM

Michael Brenner, SAP

Patricia Graca, Hewlett-Packard

Kathleen Mayko, MassMutual

Carina Roy, MassMutual

Rebecca Corliss, HubSpot

Daniel Maloney, PinLeague

it’s all about great [social] content.


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Networking Reception

Keynote

Case Study

Case Study

3:45 Afternoon Break & Refreshments

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Pre-Summit Workshops & General SummitWednesday, June 12, 2013

7:30 Pre-Summit Workshop Registration & Breakfast

12:15 Luncheon for Morning Workshop Attendees

1:15 Introduction by Summit Chair, Jennifer Cohen Crompton

1:30 Keynote: Using Social Media to Recharge Your Brand: The Better Homes and Gardens Case StudyKaelin Zawilinski, Meredith Corporation, Better Homes and Gardens, @kaelinBHG

10:00 Morning Break & Refreshments

5:30 Summit Adjourns to Networking Reception

8:00 Workshop A

Working the Loop: Effectively Integrating PR and Social MediaBrendon Shank, Associate Vice President, Society of Hospital Medicine, @bshank

8:00 Workshop B

Decoding Facebook Insights and Other Social Media AnalyticsStephen Person, Director of Sales and Marketing, Fish Technology, @stephen_person

10:15 Workshop C

Creating a Mix: Using Online Advertising to Effectively Support Your Social Media StrategyJeff Gibbard, President, True Voice Media, @jgibbard

10:15 Workshop D

How to Create a Social Media Optimized News Release - a Key to Effective Social ContentGlenn Selig, President and SEO, PR NewsChannel, @GlennSelig

2:15 How McDonald’s Successfully Created Shareable Global ContentLizzie Roscoe, Social Media Manager, McDonald’s

2:15 Why Real-time Marketing isn’t fast enough for the Internet of Everything #IoE Charlie Treadwell, Social & Digital Marketing Manager, Cisco, @CharlieAtCisco

3:00 How Creating a Successful Proactive Social Media Strategy and Reactive Crisis Communications Plan Can Keep Your Company’s Reputation Safe Jon Bird, Manager/Social Media, American Airlines, @jonbird_video

3:00 Key Strategies to Using Social Media in a Regulated IndustrySamanta Arabolu, Managing Researcher of Social Strategy, Digitas

4:00 Pinterest Tips & Tricks: Using Images and Content Curation Across All Social Channels Callan Green, Senior Social Media Specialist, Sony Electronics

4:00 How To Generate Leads With Content Marketing: A Real-World Case StudyMyles Bristowe, CMO, CommCreative, @mylesbristowe

4:45 How A Social Business Strategy Can Transform A Brand Into A Media Company Michael Brito, Senior Vice President, Social Business Planning, Edelman

BUSINESS TO CONSUMER BUSINESS TO BUSINESS

day 1aGeNda at a Glance

learn the tools and Strategies to achieve the Successes!


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Keynote

Keynote

Keynote

Keynote

Keynote

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8:00 Registration and Continental Breakfast

8:30 Introduction by Summit Chair, Jennifer Cohen Crompton

8:45 Keynote: The Road to ROI: Building a Strategy for Social Marketing Success Maya Grinberg, Chief Evangelist and Social Media Manager, Wildfire, a Division of Google

9:30 Keynote: The Future of Social Media: Emerging Trends Peter Shankman, @petershankman

10:15 Morning Break & Refreshments

4:30 Closing Keynote: Creating a Presence and Leveraging Engagement Using Instagram - How Ben & Jerry’s Built and Celebrates Its “Photogenic” CommunityJay Curley, Senior Global Marketing Manager, Ben & Jerry’s Homemade, Inc.

5:15 Summit Concludes

10:30 KEYNOTE: Taking on the Retorial (retail + editorial) and Turning Your Brand into a PublisherSarah Klenakis, ModCloth, @KlenAttack

10:30 Key Pillars to Your B2B Social Strategy Kevin Espinosa, Social Media Manager, Caterpillar Inc., @kevingespinosa

11:15 Using Your Community to Find Your Voice and Tell the Story Through ImagesVyque White, Director of New Media, USO

11:15 Top Five Legal Considerations for Using Social Media for B2BKate Legge, Greising Law

1.15 Using, Understanding and Applying Big Social Media Data to Foster Effective Customer Service J. Graeme Noseworthy, Strategic Messaging Director - Big Data for Marketing, Media & Entertainment, IBM, @IBMBigData

1:15 Content Marketing and Social Media Collision: Creating the Perfect Storm Michael Brenner, Marketing Director, SAP, @brennermichael

2:15 Using Brand Advocates to Build an Engaging Consumer communityPatricia Graca, Director of Social Media Support, HP

2:15 Building a Solid Social Media Program, from Corporate Platforms to Field Company Pages Kathleen Mayko, Digital Community Manager, Online Experience, MassMutualCorina Roy, Director, Online Experience, MassMutual

3:00 Establishing Your Brand & Maximizing ROI on Pinterest Daniel Maloney, CEO/Co-Founder, PinLeague, @PinLeague

3:00 How to Use Social Media to Maximize Lead GenerationRebecca Corliss, Head of Social Media and Content, Marketing Team, HubSpot, @repcor

3:45 Closing Keynote: Relationship EconomyFrank Eliason, Director Global Social Media, Citi, @FrankEliason

12:00 Networking Luncheon

2:00 Afternoon Break

General SummitThursday, June 13, 2013day 2aGeNda

at a Glance

Great Strategy + Proper execution = a Successful Social Media initiative

“ Excellent Summit… I gained insight from other professionals.”

- Camille Gipsm, Marketing Communications Manager, Bayer CropScience

BUSINESS TO CONSUMER BUSINESS TO BUSINESS


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Case Study

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Plan the [social media marketing] work. Work the plan.

Keynote Sessions include

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The Road to ROI: Building a Strategy for Social Marketing Success The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand – it’s what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?Join Wildfire, a division of Google and leader in enterprise social media marketing for a presentation titled, “The Road to ROI: Building a Strategy for Social Marketing Success.” This presentation will focus on four key initiatives: (1) why social must align with business objec-tives, (2) how brands should organize their teams for social success, (3) how to integrate social into the overall marketing mix, and (4) why engagement is at the heart of social success.

Presented by: Maya Grinberg, Chief Evangelist and Social Media Manager, Wildfire, a Division of Google

Using Social Media to Recharge Your Brand: The Better Homes and Gardens Case StudyYou’ve seen the magazine and most likely have enjoyed a recipe from our iconic red plaid cookbook and now you can find out how Better Homes and Gardens used social media to modernize the brand, engage with younger readers and become one of the leading digital magazine brands.From this session you will:• Learn Facebook best practices from BHG case studies.• Find out how BHG became a leading brand on Pinterest and how you can turn your brand into one.• Get tips and tricks to modernize a brand through social.

Presented by: Kaelin Zawilinski, Better Homes and Gardens

How A Social Business Strategy Can Transform A Brand Into A Media CompanyThe term content marketing has gained a lot of attention, and rightfully so; content is the lifeline in today’s social eco-system. But con-tent is much more than being creative or marketing, and more than what you write on a blog, tweet, update on Facebook or record on a video. There is fundamental challenge for brands to not only create good content, but to strategically feed the content engine. Brand managers and marketers must start thinking and acting more like media companies.This session will provide attendees with:• A solid understanding of a social business strategy• How to apply a social business strategy to successfully change content operations and move away from “brand” messaging to content relevancy• A framework for creating and building the right teams• Real solutions to solving the lack of consistent and relevant content• A step by step process for creating, planning, curating, aggregating, approving and distributing content• A framework for integrating paid, earned and owned media content (known as converged media)• Case studies from Coca Cola, RedBull and Oreo

Presented by: Michael Brito, Senior Vice President, Social Business Planning, Edelman


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Join the conversation and get social. Be the conversation and get results.


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Taking on the Retorial (retail + editorial) and Turning Your Brand into a PublisherModCloth: An Introduction ModCloth.com began from an overrun closet of vintage finds...and it is now one of the country’s fastest growing companies! That is the story of ModCloth and every company has a story. In this keynote presentation, Sarah Klenakis will discuss:• Identifying Your Brand’s Story• Growing Your Brand’s Story• Using your Community as Content Creators• Extending into multimediaKlenakis will also discuss as what she and ModCloth see as the future of retorial and how to use effective ROI metrics to prove your worth.

Presented by: Sarah Klenakis, Editorial Team Manager, ModCloth

The Future of Social Media: Emerging TrendsPeter Shankman has been a trailblazer in the social media industry for years and has worked with some of the biggest names and most influential brands. As a true innovator and early-adopter, Shankman has an intuitive and educated pulse on the industry. Join Shankman as he presents some of his predictions and views on the future of social media and the emerging trends that are steering the industry.

Presented by: Peter Shankman

Relationship EconomyAs Frank Eliason can attest, through his past experience as the person behind @ComcastCares Twitter account, it’s all about the customer experience and creating positive associations with a brand through effective relationships. Eliason knew this was big when he launched Comcast’s social media initiative and has brought this concept into the marketing efforts at Citi and in his book, @YourService.Listen to Eliason’s keynote as he discusses:• How customers and employees drive your brand image• How to building relationships and place importance on this aspect of your business • Why relationships can foster an environment that creates customer and employee advocates

Presented by: Frank Eliason, Director Global Social Media, Citi


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Join the conversation and get social. Be the conversation and get results.

Creating a Presence and Leveraging Engagement Using Instagram: How Ben & Jerry’s Built and Celebrates Its “Photogenic” CommunityBen & Jerry’s is known for delicious, unique and sometimes wacky ice cream flavors, and are known for giving back to the communities in which they operate. These communities are diverse, ranging from the Vermont dairy farmers who provide the milk in their ice cream, to their social media communities like Instagram. Listen and learn how Ben & Jerry’s created a community of over 150,000 followers on Instagram and the role the followers play in the community. Learn how the company celebrated their Instagram community through their Capture Euphoria campaign, which garnered over 16,000 entries and MediaPost referred to it as a, “marriage of global social network with location, digital user-generated content with analog reach that is really inspired.”

Presented by: Jay Curley, Senior Global Marketing Manager, Ben & Jerry’s Homemade, Inc.

Business to BusinessWhy Real-time Marketing isn’t fast enough for the Internet of Everything #IoEAt Cisco, we believe we have an opportunity and an obligation to design a business culture that not only responds to customers needs in real-time; to make a leap to predict their needs before customers know they need anything. We believe in the near future social media will simply be known as media, big data only known as data, real-time marketing as marketing, and the Internet of Everything will just be known as the Internet. In order to make these leaps of disruptive innovation, we have to master the art of combining data people share online, with data we know about our customers. This mixture of data in motion combined with data at rest enables us to create an unprecedented cus-tomer experience that truly knows who our customers are, and what they need; even before they need it.In this session Charlie will share some of the steps Cisco is taking to transform business into #SocialBusiness.

Presented by: Charlie Treadwell, Social & Digital Marketing Manager, Cisco

“ Great opportunity to learn new skills and connect with Social Media leaders”

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Business to BusinessKey Strategies to Using Social Media in a Regulated IndustryUsing social media in a regulated industry brings its own risks and considerations. For a company to be successful in the social media space and comply with legal restrictions and social media guidelines, companies must be aware of the limitations and potential conse-quences for social media use in regulated industries. This session will provide an overview of some of the key strategies that can foster success for companies in a regulated industry looking to break into or successfully navigate the social space.Samantha Arabolu, Managing Researcher of Social Strategy, Digitas How To Generate Leads With Content Marketing: A Real-World Case StudyMyles is the author of the popular daily marketing blog, “Today’s Marketing Cookie”, where he writes a marketing blog based on what it says inside other people’s fortune cookies. In this session, you will learn how to create content that generates an emotional connection with your audience, while achieving your marketing objectives.

WHAT YOU WILL LEARN:

• The five truths of content marketing• How to reverse engineer keywords that matter on Google• How to build a loyal ambassador program • How to achieve your lead generation goals

Presented by: Myles Bristowe, CMO, CommCreative

Key Pillars to Building Your B2B Social StrategyCaterpillar is the world’s largest manufacturer of construction, mining equipment, and engines via a worldwide dealer network. As a leading B2B company, they were quick to see the business value of social media and were early adopters in the space. They have learned a great deal from their work and experiences, but for Kevin Espinosa, Social Media Manager at Caterpillar, the focus and goal was to build stronger relationships with their customers, provide support and share thought leadership across social media. In this ses-sion, Kevin will review the 4 pillars of Caterpillar’s social media strategy.

Presented by: Kevin Espinosa, Caterpillar, Inc.


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“ Come knowing it all, leave knowing more!” - Chris Dion, Big Y Foods


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Top Five Legal Considerations for Using Social Media for B2BForgetting about the legal aspects and compliance when building a B2B social media strategy can cause extreme and unexpected consequences - something all companies want to and should avoid. This session will identify the top five legal considerations you must be aware of and take into account when creating or refining your B2B social media strategies and tactics. The more you know from the legal aspect and the better you understand the implications, the more likely you will be in avoiding legal troubles and consequences.

Presented by: Kate Legge, Greising Law LLC

Content Marketing and Social Media Collision: Creating the Perfect StormAs an early-adopter of new media technologies, but a veteran in the marketing industry, Michael Brenner has always seen the value in great content and the importance of content built on a solid strategy and promoted using social media outlets. Because social media needs great content, and great content needs social media, you can’t be successfully only having one without the other. Join Michael as he outlines the key components in creating the most effective content and social media strategy by marrying the concepts and focusing on specific goals and metrics.

Presented by: Michael Brenner, Sr. Director of Global Marketing, SAP

Building a Solid Social Media Program, from Corporate Platforms to Field Company PagesHow does a company build its social media presence and what are the main components of a solid foundation? Kathleen and Corina will discuss the building blocks of MassMutual’s social media strategy and will share examples of how they have evolved the corporate and field strategies within a highly regulated environment.

Presented by: Kathleen Mayko, Digital Community Manager, Online Experience, MassMutual Corina Roy, Director, Online Experience, MassMutual

How to Use Social Media to Maximize Lead GenerationLeads generated via inbound marketing strategies cost 61% less than a traditional lead. Social media -- more than ever -- is a critical tool in that inbound lead generation process. This session will provide actionable tips for marketers to better use the most critical and current social tools to increase lead flow. Attendees will walk away knowing how to:• Create a social plan that increases leads• Take advantage of the most recent Facebook advancements to grow social reach• Utilize social media to influence search rankings• Use social ads to improve leads via content promotion

Presented by: Rebecca Corliss, Head of Social Media and Content, Marketing Team, HubSpot


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Business to Business


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How McDonald’s Successfully Created Shareable Global ContentBeing a global company, McDonald’s faces a unique challenge in creating content that can be shared, enjoyed, and appreciated by the whole world, regardless of language, location and culture. McDonald’s is tasked with finding those messages that resonate and figuring out how to translate that into a digital/social format. Join McDonald’s Social Media Manager, Lizzie Roscoe, as she shares how the team created content with an aspect of “share-ability” for their global audience. Roscoe will review:• The production of five YouTube video vignettes as part of a grassroots campaign for the London 2012 Olympic Games• The procurement of assets & creation of an Olympic content calendar• The development of editorial market guidelines to promote Global Happy Meal promotions• The launch of a brand Pinterest page – one singular expression of McDonald’s in the Pinterest space

Lizzie Roscoe, Social Media Manager, McDonald’s

How Creating a Successful Proactive Social Media Strategy and Reactive Crisis Communications Plan Can Keep Your Company’s Reputation SafeBuilding an effective social media presence can become the solid foundation needed in any communications or reputation crisis situ-ation. In this session, you will learn how American Airlines uses two key approaches while managing their social media campaigns that build and mantains their solid structure. Their proactive, or “offensive” approach, includes an effective marketing and engagement strat-egy, while the crisis communications, or “defensive,” approach focuses on customer service and reputation management. Both compo-nents are key in successful social media execution.

Jon Bird, Creative Manager/Social Media, American Airlines

Pinterest Tips & Tricks: Using Images and Content Curation Across All Social ChannelsNot sure how Pinterest can benefit your company? Think branding! Callan Green takes the wants and desires of those pinned images and develops them into the company’s signature photos across ALL social media platforms. Her theories of image and content curation will help your audience become familiar with your company’s social channels, but most importantly your company’s brand. Join Callan as she introduces Pinterest tips and tricks and how to utilize images curation across all of your active social platforms.

Callan Green, Senior Social Media Specialist, Sony Electronics

Business to Consumer


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Using Your Community to Find Your Voice and Tell the Story Through ImagesCreating a strong consistent voice is key to developing an identify, telling a story and building relationships with your community. Social media gives companies a chance to develop a personality of their own, but where do you begin? Learn to meld your brand and con-tent with your audience to create a persona that resonates with those you are trying to reach.

Vyque White, Director of New Media, USO

Using, Understanding and Applying Big Social Media Data to Foster More Effective Customer Service and Marketing StrategiesBig Data is the dominant resource of our time and yet marketing departments find themselves drowning in it as they struggle to find innovative ways to effectively tap its power. As the profession and practice of marketing transform, the importance of creating a system of engagement has never been clearer. With the optimal tools, talent and techniques, digital marketers and social media mavens can finally de-liver the insight and relevance required to target the right message to the right person at the right time for the right price. Now, marketing departments can make better decisions about the media mix that will serve customers more completely—based on critical elements such as customer needs, sentiment analysis and likely next action – so they can do more than just shape desire… they can predict it.

J. Graeme Noseworthy, Strategic Messaging Director - Big Data for Marketing, Media & Entertainment, IBM

Using Brand Advocates to Build an Engaging Consumer communityJoin Patricia Gracat as she details the history and communications strategy behind the HP Consumer Support Forums and the HP Ex-pert program. During this session, you will learn how HP is using company retirees/alumni, brand advocates, and volunteer HP Experts in an often overlooked social media channel to build an engaging consumer community.

Patricia Graca, Director of Social Media Support, HP

Establishing Your Brand & Maximizing ROI on PinterestAs Pinterest continues to grow, it is becoming a force to be reckoned with in social commerce. Forward-thinking marketers are rapidly adopting the platform as the next frontier of social media. However, many are struggling to get traction early on. In this session, we’ll discuss the fundamental differences between Pinterest and other platforms that should inform your strategy, then walk through case studies of what is and isn’t working on Pinterest- and wrap up with advanced strategies for maximizing the ROI of your participation in Pinterest both on and off of the network. This session will be highly interactive, and will adapt to the audience, so all experience levels are welcome!

Daniel Maloney, CEO, PinLeague


Business to Consumer

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Workshops include:Working the Loop: Effectively Integrating PR and Social MediaThere is an interesting place where PR and social media converge, but not many understand the best ways to navigate through this space and how to use it effectively.Through this session, attendees will learn how to:• Effectively merge PR and social media strategies• Best practices for supporting PR initiatives through social media outlets• Integrate both PR and social into the marketing mix

Presented by: Brendon Shank, Associate Vice President, Society of Hospital Medicine

Decoding Facebook Insights and Other Social Media AnalyticsThe key to social media success is being able to show that a campaign was a success. These results cannot exist without using key plat-forms for measuring and the analytics that provide those results.Attend this workshop to:• Learn how to navigate through the Facebook insights analytics tool• Discover other ways of collecting and tracking social media results• Identify the key analytics that matter to your campaign and marketing team• Learn how to apply the results directly to your campaign initiatives and show progress

Presented by: Stephen Person, Director of Sales and Marketing, Fish Technology

“ Tremendous amount of knowledge in the sessions. Valuable for newbies and social pros-Great Summit!”

- - Sr. Marketing and Digital Manager, Starz

“ Great workshops with valuable information for both experts and the uninitiated.”

- Jack Sanders, Sr. Marketing Mgr, AARP


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Workshops include:Creating a Mix: Using Online Advertising to Effectively Support Your Social Media StrategyThe world of advertising can be a scary place to find yourself, but using the right advertising outlets to support your social media strategies can create a huge impact, beyond what you can accomplish with social media alone. In this workshop, you will learn how to effectively implement paid advertising strategies as part of an effort to support a social media campaign and get the most bang for your buck. Learn how to use Google Adwords and Facebook ads, and how to decide if they are going to produce the results you are aiming to achieve.

Presented by: Jeff Gibbard, President, True Voice Media

How to Create and Deliver Engaging Content via Social MediaYou’re tweeting, friending and pinning. But now it’s time to pull it all together with content; content that engages and content that enables you to control your message and leverage the power of social media and the search engines.Bring your laptops, iPads or similar device. This workshop is VERY hands-on and interactive. In this session you will:• Create content that reaches your target audience in search engines and social media;Leverage social media and search engines to control your message;Use key words and search terms to target your audience with laser precision;DISCLAIMER: Only attend if you’re ready to work and want to learn how to make content work for you.

Presented by: Glenn Selig, President and CEO, Selig Multimedia, Inc.

“ Your seminar last year was the best seminar on social media that I have ever attended.”

- Iris Graves, Senior Marketing Manager, Trend Micro Inc.

social media 2013 strategies summit › gsmi263140-2013 › catalog.pdf2.) your company needs to...

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