social media 201 for non-profit organizations
DESCRIPTION
From the Rackspace Non-Profit IT Summit on September 28th 2012.TRANSCRIPT
1
Social Media 201
April 11, 2023
Tools for The Future
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Tools for the Future
1. The role of social media today
2. Social meets marketing
3. Setting goals and developing a plan
4. Examples
5. New Tools for 2013
☛ Pinterest☛ Instagram☛ Quora☛ SlideShare☛ Tumblr
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What Is Social Media?
• Another way to tell your story• Pushes a message• Creates a community• Grows support• Educational opportunity
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Recommendations
Relationships
Referrals
Role of Social Media: Referrals, Relationships and Recommendations
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SEM
Trade ShowsOnline Display
Events
Webinars
Demos/ Workshops
Whitepapers
Blogs
Videos SEO
Qualified Leads
Donors & Supporters!
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Rackspace Social Marketing Strategy
Listen
Analyze
EngageInfluence
Measure
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Builds awareness and influences people in other marketing channels
Social:
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Example: Charity Water
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Example: NPR
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Goals, Audience, Opportunity
Twitter = Facebook = LinkedIn
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Audience:
• Primarily women
• 25- 34 years old
• 15.8 minutes spent a day
• Fastest growing social network
• Repins more than pins
Use Cases:
• Food
• Retail
• Fashion
• DIY
• Arts and Crafts
* Use for contests, “dream” prizes, inspiration, look books and more.
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Quora
Audience:
• Technical background
• Looking for education opportunities
• Submitting questions to a forum
Use Cases:
• Submit questions
• Volunteer answers
• ID influencers
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SlideShare
Audience:
• Males
• Graduate level education
• $150K
• 18-34
• Downloading slides
• Uploading slides
Use Cases:
• Seminar presentations
• Videos
• PDF’s
• Infographics
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Tumblr
Audience:
• Very young, under 35
• Females
• Less than $50K
• No children
• Used for discovering and sharing
Use Cases:
• Behind the scenes
• Less formal than a blog
• Quick blog entries
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Audience:
• Primarily females
• 18-25 AND Under 18
Use Cases:
• Tell a story
• Record memories
• For themselves and for others
• Broadcast a creation
• Creates a community
• * Use for contests, campaigns, promotions, inspiration and more.
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Free Tools
Know EmPinerly
StatigramTweet Stat
Tweet ReachKredKlout
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How Social Are You?
• Twitter @AndreaGenevieve
• Facebook Andrea Genevieve Michnik
• LinkedIn Andrea Genevieve Michnik
• SlideShare Andrea Genevieve
• Instagram AndreaGenevieve
• Pinterest AndreaGenevieve
• Tumblr AndreaGenevieve
• Vimeo AndreaGenevieve
• Flickr AndreaGenevieve
