social media 101/one-on-one: today’s pony express! friday, october 19, 2012 use #afpmeet and...

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Social Media 101/One-on- One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

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Why Social Media is Key Relationships are built virtually Your membership may need less in person interactions than 5 years ago

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Page 1: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Social Media 101/One-on-One: Today’s Pony Express!

Friday, October 19, 2012

Use #afpmeet and #afpeeps

Page 2: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Social Media and Chapters: Two Great Tastes that Go Great Together

Page 3: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Why Social Media is KeyRelationships are built virtually

Your membership may need less in person interactions than 5 years ago

Page 4: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Does this social media platform make me look good?

Page 5: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

What's Your Goal?Promotion to general public?Interaction with membership?Interaction with general public?

Page 6: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Available Platforms Facebook Twitter LinkedIn Pinterest YouTube Blogs Instagram MORE

Page 7: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Now What??

Page 8: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Set UpMultiple administratorsDetermine your voiceSet a policyInclude in your communications plan

Page 9: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Hello...is this thing on?Who are you talking to?What do they want to hear?

Page 10: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

What to Post Information•Education

Entertainment Engagement in online community Action

Page 11: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Delivering benefits through social media What benefits CAN be delivered?•Member directory•Job postings•Webinars and virtual trainings•Educational resources

Page 12: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

Building Your AudienceThrough contentThrough marketing strategies

Page 13: Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps

It's all about youWhat are your pressing issues?