social media 101: using social media to market your chapter · •broadcast or “tweet” messages...
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Social Media 101: Using Social Media to Market Your
Chapter Layla Bonis, PHR, SHRM-CP
Rebecca Sosa, SPHR, SHRM-SCP
What is Social Media?
The definition of Social Media: websites and applications that enable users to create and share content.
It’s a platform which allows you to communicate informally, find people and share similar interests.
Did you know…
• It’s difficult to know how many social media platforms exist in the world as new platforms open up while others shut down or transform. Remember Vine or Myspace?
• Facebook, Twitter, Instagram, Snapchat, YouTube and LinkedIn are amongst the most commonly used SM platforms in the US
Did you know…
• 79% of Internet users use Facebook
• There are around 1.79 billion monthly active users.
• By 2018, Facebook will have an estimated 169.2 million users in the US.
• 1.13 trillion likes have been pressed since the feature was updated.
• 83% of parents on Facebook are friends with their children.
• Facebook adds around 5,00,000 users everyday with, 6 new profilesevery second.
• Users generate 4 million likes every minute.
• There are 50 million active small business pages.
• 79% of Facebook advertising revenue comes from mobile ads.
• Age 25 to 34, at 29.7% of users, is the most common age demographic.
• Facebook now has more users than the population of the U.S., China and Brazil -- combined.
https://www.socialpilot.co/blog/151-amazing-social-media-statistics-know-2017https://www.cbsnews.com/news/facebook-users-2-billion-biggest-countries/
Did you know…
• 24% of Internet users use Twitter.
• 500 million tweets are sent per day.
• 84% of the world’s heads of state are active Twitter users.
• Mostly 50% of the active Twitter users follow companies/brands.
• 93% of organizations majorly use Twitter for marketing.
• 47% of marketers use Twitter as the most favored channel for customer engagement.
• 63.5% marketers voted Twitter as one of the best platforms for ROI.
• A surprising 53% of Twitter users never post any updates.
• If twitter were a country, it’d be the 12th largest in the world.https://www.socialpilot.co/blog/151-amazing-social-media-statistics-know-2017
Did you know…
• 29% of the internet users use LinkedIn.
• More than 467 million registered users on the platform.
• 2 new professional accounts are created every second.
• 40% of users check LinkedIn daily.
• 94% of B2Bs’ use LinkedIn for content marketing.
• 67% of LinkedIn users describe themselves as “junkies”.
• 25 million LinkedIn profiles are viewed everyday.
• 13% of the millennials(age group 15- 34) use LinkedIn.
• The average CEO has 930 connections.
• It is currently available in 20 different languages.
• In total, there have been 1 billion endorsements on LinkedIn.
• Users conduct 1 billion searches per day.
https://www.socialpilot.co/blog/151-amazing-social-media-statistics-know-2017
Did you know…• 32% of internet users use Instagram.• There are around 500 million monthly active users.• 95 million photos and videos are posted to Instagram every day.• The average Instagram accounts grows by 16% per month.• The average Instagram user spends 25 minutes per day on the platform.• 24% of influencers voted Instagram to be the best platform for influencer
marketing.• Posts with at least 1 hashtag gains 12.6% more engagement.• Whilst videos might be hot, 91% of Instagram posts are still photos.• Instagram is pretty young- 90% of the registered users are under 35 years old.• 49% of users log in at least twice per day.• Engagement with brands on Instagram is 10 times higher than Facebook, 54 times
higher than Pinterest and 84 times higher than Twitter.
https://www.socialpilot.co/blog/151-amazing-social-media-statistics-know-2017
Did you know…
•There are 200 million active monthly Snapchat users.•Snapchat is the second most used platform after Facebook.•Just about 60% of the Millennials(13-24)in U.S. use Snapchat.•Snapchat has seen over 300% increase in usage over the past 3 years.•Snapchat has more users than Twitter, Pinterest & LinkedIn.•More than 20,000 photos are shared every second.•70% of Snapchat users are female.•A user spends 25 minutes per day on an average on Snapchat.•Snapchat ads are seen, 5,00,000 to 1 million times per day.•30% like Snapchat because parents don’t use it.•It would take you 10 years to view all the photos shared on Snapchat in the last hour.
https://www.socialpilot.co/blog/151-amazing-social-media-statistics-know-2017
Our stories
Our stories
What we’ve learned
• Technology is NOT random
• Where, when and how often matters
• One size does not fit all
• BUT, you don’t need to reinvent the wheel every time either
Key Takeaways
• Developing a Marketing Plan - Define your style and build your strategy
• The 3 C's - Calendar, Content and Channels
• Social Media Best Practices and Tools
• Website Considerations
Who are you talking to?
• Identify your Target Audience & Subsets
• Persona
• Brand
• Platform
Style and Voice
http://ow.ly/LUPj30hgmch
Copy and Modify
http://ow.ly/KiTG30h6unI
Strategy
Define your Audience
• HR professionals
• Sponsors
• Business Leaders
Define your Goals
• Increase member participation
• Increase revenue
• Provide learning & development
• Provide community interaction
The 3 C’s
https://mediavinemarketing.com/wp-content/uploads/2014/02/3-cs.png
Calendar
http://ow.ly/meKl30h6uTv
Content is Key
• Content creates engagement
• To write or not to write
• Curate• Research and verify
• Keep it relevant and timely
• Don’t link to subscription sites.
• Do confirm your links
• Do condense your links
Content
• Be aware of copyright laws. Give credit where credit is due.
• Keywords, tags, hashtags and @’s increase searchability
Content Mix
70 / 20 /1060 / 30 / 1050 / 30 / 20
Curated content Community Events & Promotions
Channels
http://ow.ly/Dza330h6EDF
Most Popular:
Social Media ChannelNot an exhaustive list
Platform
• Snap Chat
• Tumbler
Uses
• Professional
• Quick shares
• Varied content
• Photo sharing
• Photo/Quick Video
• Blogging
Social Media Pros & Cons
The Pros
• Brand Recognition
• Access to a large network of people
• Information shared quickly
• Produces Engagement
• Cost Effective
The Cons
• Takes time & consistency
• Negative Comments are public
What’s it for?
• Connect with other professionals
• Share ideas and information
• Look for a career
• Online networking
• Blogging includes Video Blogs
Suggestions
• Create a company page
• Add a group page and invite your chapter members to collaborate
• Post relevant information and topics for discussion
• Share your events
What’s it for?
• Broadcast or “tweet” messages of 280 characters or less
Suggestions
• Build a following
• Tweet/message about upcoming events
• Share information about your chapter
• Create a hashtag for your chapter meetings / events (i.e. #HRTAMPA)
• Encourage members to “tweet” during your meetings to create engagement and online presence
What’s it for?
• Share photos, comments and content.
• Supports group pages, fan pages and business pages.
Suggestions
• Create an online presence
• Create a Fan Page
• Add Upcoming events
• Share information about your chapter
Social Media Lingo
# (Hash tag): used within a message to identify a keyword or topic of interest and facilitate a search for it.
http://ow.ly/dBF430hglQl
@ Sign is used to notify/tag a company, person or association. It will notify them that there is a message linked to them
Managing Your Social Media
Social Media Management tools allow you to publish and schedule posts, tweets and information across several platforms.
Examples of these tools:
• Hootsuite (https://hootsuite.com/)
• Social Pilot (https://www.socialpilot.co/)
• Buffer (https://buffer.com/)
• TweetDeck (free for twitter users)
• Social Oomph (https://www.socialoomph.com/)
• MavSocial (https://mavsocial.com/)
When to Post
http://ow.ly/Mmv630hgmKd
How Often to Post
http://ow.ly/HvXO30hgmPc
http://ow.ly/MgI830hgnyZ
https://pbs.twimg.com/media/B8uXsxiIMAIvNYQ.jpg
Don’t forget your Website!
• No clutter! Keep a clean design. Use white spaces thoughtfully.
• Color schemes. Use the colors in your logo to create a unified look.
• Use color call to actions. Green to encourage action. Red to indicate urgency.
• No clutter! This time for your links. Make sure the right links are right and old links are disabled from your screen.
• Minimal clicks. According to Wikipedia, the unwritten rule in web design states that it shouldn’t take more than 3 clicks for your audience to find what they’re looking for. **
• Keep in mind browser compatibility. Keep your fonts clean and simple.
Don’t forget your Website!
• Mobile ready
• Integrate with your Social Media• Scrolls
• Links
• Security Features
• Content – same rules apply
• Pictures and Videos
https://www.socialmediatoday.com/content/24-things-consider-when-designing-and-developing-website
Share your ideas
• Share your tips and tricks
• One thing you can implement on Monday
Wrap Up
• Social Media is Dynamic
• Always something new to learn
• Reach out to Chapter peers
Resources for getting started
• Free Picture Editing tools
• Pixlr.com - http://www.pixlr.com/editor/
• Paint.Net – http://www.getpaint.net.
• LunaPic - https://www298.lunapic.com/editor/
• Batch Image Resizing - www.faststone.org
• URL Shortening Tools
• Bitly - https://bitly.com/
• Google - https://goo.gl/
• TinyURL - https://tinyurl.com/
• Ow.ly - http://ow.ly/
• Buff.ly - https://buffer.com/
• Social Media Management Tools
• Hootsuite (https://hootsuite.com/)
• Social Pilot (https://www.socialpilot.co/)
• Buffer (https://buffer.com/)
• TweetDeck (free for twitter users)
• Social Oomph (https://www.socialoomph.com/)
• MavSocial (https://mavsocial.com/)
• Video Sharing
• Youtube - https://www.youtube.com/
• Vimeo - https://vimeo.com/
Follow Us
Layla Bonis• Twitter: @hrinspired• LinkedIn: https://www.linkedin.com/in/layla1
Rebecca Sosa• Twitter: @rmsosa9• LinkedIn: https://www.linkedin.com/in/sosarebecca
HR TampaTwitter: @hrtampa Facebook: HR TampaLinkedIn: HR Tampa Instagram: realhrtampa
Questions
https://marketsocialmedia.wordpress.com/2013/06/13/future-implications/