social media 101: social search engines
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DESCRIPTION
This deck is meant for those interested in understanding how to use social search engines to find social conversations on public social media/networking/computing sites.TRANSCRIPT
© 2012 IBM Corporation
Bill Chamberlin, Principal Client Analyst, Market Insights
April 2012
Social Media 101: Social Search EnginesNew media = new search tools
© 2012 IBM Corporation
IBM Market Development & Insights
About This Presentation
This deck is meant for those interested in understanding how to use search engines to find social media/networking/computing content
Over 40 Social Search Engines are provided in this deck.
URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.
2 April 20122 Social Media 101: Social Search Engines
© 2012 IBM Corporation
IBM Market Development & Insights
Presentation Goals
This session will provide an overview of some search engines that help you find information in the social media.
We’ll discuss…
–Why Social Media?
– Search Tools and Search Engines
Guarantee: You will learn something new today!
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© 2012 IBM Corporation
IBM Market Development & Insights
Agenda and Objectives
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Introduction
Major Social Search Engines
Understand why we want to search and participate in the social media
Understand what tools are available on the public Internet that allow you to search social content.
Appendix Additional Social Search Engines
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© 2012 IBM Corporation
IBM Market Development & Insights
Web 2.0 and new social media has opened up many new sources for communication and collaboration.
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© 2012 IBM Corporation
IBM Market Development & Insights
Social Media: The Shift from Corporate to Consumer Voice
Wikipedia Definition
Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
Integration of technology, social interaction, and the construction of words, pictures, videos and audio.
Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.
source: Wikipedia
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© 2012 IBM Corporation
IBM Market Development & Insights
The Influencer Network Is Changing
Advertisers
Publishers
Media BloggersEditors
Journalists / Reporters
“Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research
Industry Analysts Customers /
Consumers
Trusted Bloggers /
Twitters / Social Connections
Traditional Media
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IBM Market Development & Insights
How I Use Social Search In My Daily Activities
Finding Information on:–Topics–People–Companies
Sharing Information / Testing Hypothesis:–Blogging / Micro-Blogging–Commenting / Discussing
Connecting with:–Subject Matter Experts–Community Leaders / Members
End Objective: Achieve My Career Goals!
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© 2012 IBM Corporation
IBM Market Development & Insights
Agenda and Objectives
9
Major Social Search Engines
Introduction Understand why we want to search and participate in the social media
Understand what tools are available on the public Internet that allow you to search social content.
Appendix Additional Social Search Engines
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IBM Market Development & Insights
Index to Social Search Engines WikiPedia (encyclopedia) http://www.wikipedia.org/
SlideShare (presentations) www.slideshare.net/
Twitter (Microblog) http://search.twitter.com/
– Profile Search: http://tweepz.com/ and BackTweets http://www.backtype.com/alerts
– Monitoring / PublishingTools: http://tweetdeck.com and http://www.twhirl.org/
Bookmarks : Delicious http://delicious.com/ Digg http://digg.com/
LinkedIn (People ) http://www.linkedin.com/search , (Groups) http://www.linkedin.com/groupsDirectory
Facebook (Social Network) - http://www.facebook.com/search/ and Status Search http://openstatussearch.com
Google+ (Social Network) - https://plus.google.com
Blogs:– Google http://blogsearch.google.com/blogsearch/advanced_blog_search
– IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/
– Technorati (Blogs) http://technorati.com/search?advanced
Forums / Boards - http://boardreader.com/ and Google Discussions Search via www.google.com
Q&A = Quora http://www.quora.com and LinkedIn = http://www.linkedin.com/answers ,
Aggregators : Spy http://spy.appspot.com/ and Social Mention http://socialmention.com
Videos: Google http://video.google.com/ and VideoSurf http://www.videosurf.com/
Podcasts: iTunes http://www.apple.com/itunes/podcasts/
Pinterest http://pinterest.com/
Images: Flickr http://www.flickr.com/search and Google http://images.google.com/advanced_image_search
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Note: 14 other tools provided in
the appendix
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Wikipedia = Crowdsourcing an encyclopedia
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http://www.wikipedia.org/
• Users contribute text that defines a topic.
• Bibliography and related links for each topic searched.
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© 2012 IBM Corporation
IBM Market Development & Insights
Slideshare helps you find ppt and pdf presentation decks
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http://www.slideshare.net/
Users can share, rate, and comment on any presentation that has been uploaded
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© 2012 IBM Corporation
IBM Market Development & Insights
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https://twitter.com/#!/search-advanced
Use Twitter Advanced Search to find new reports, articles, and blogs. You can also find and follow subject matter experts.
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BackTweets: http://www.backtype.com/alerts
BackTweets, a service of Twitter, can be used to find tweets by URL, Username, Hastags, or general search terms
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http://tweepz.com/
Find people to follow with Tweepz by adding operators such as name:, bio: and location: to your search.
“See us as the whitepages for twitter. Search for twitter accounts based on names, locations and keywords.”
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© 2012 IBM Corporation
IBM Market Development & Insights
Trendistic can help you identify trends in Twitter topics
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© 2012 IBM Corporation
IBM Market Development & Insights
Twhirl and TweetDeck are two popular free Twitter monitoring tools
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http://tweetdeck.com and http://www.twhirl.org/April 201217 Social Media 101: Social Search Engines
© 2012 IBM Corporation
IBM Market Development & Insights
18Delicious http://delicious.com/
Search Public Bookmarks via Delicious
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© 2012 IBM Corporation
IBM Market Development & Insights
19Digg http://digg.com/
Search Bookmarks with Digg
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IBM Market Development & Insights
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LinkedIn (People ) http://www.linkedin.com/search
Find people at a certain company via LinkedIn People Search
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IBM Market Development & Insights
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(People ) http://www.linkedin.com/search
LinkedIn Advanced People Search is a powerful search tool
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(Groups) http://www.linkedin.com/groupsDirectory
Find a community via LinkedIn Group Search
Search for “Social Business”
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Facebook search can help you find people and groups related to your research project.
http://www.facebook.com/search
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Open Facebook Status Search allows you to search the Facebook Public timeline without logging in. Powered by Facebook's Graph API
http://openstatussearch.com
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Google+ search helps you find posts, photos, videos, links, and conversations that are happening on Google+
https://plus.google.com
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http://www.google.com/blogsearch
Google Blog Search gives you access to blog posts across the web via the Google search engine
Filter Results By…
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IBM Market Development & Insights
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Google Blog Search Results for “Social Business”
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IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/
IceRocket is a popular blog and social search tool that can also search Twitter, Facebook, and images.
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IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/
IceRocket also has a Trend Analysis Tool
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Technorati (Blogs) http://technorati.com/search?advanced
Technorati Search helps you find blogs and other social sources
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© 2012 IBM Corporation
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http://boardreader.com/index.php?a=a&x=1
BoardReader searches Forums and Boards
“BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web's forums and message boards.”
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https://www.google.com
Google “Discussions” searches Forums and Boards
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© 2012 IBM Corporation
IBM Market Development & Insights
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http://www.quora.com
Quora is a social platform for Questions and Answers
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IBM Market Development & Insights
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(Answers ) http://www.linkedin.com/answers
Search Q&As via LinkedIn Answers Search
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Spy http://spy.appspot.com/
Spy is a social media listening tool
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IBM Market Development & Insights
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http://socialmention.com
Social Mention aggregates content from many social sources
“It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.”
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IBM Market Development & Insights
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http://video.google.com/videoadvancedsearch
Google advanced video search can help you find content you might not have found elsewhere
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© 2012 IBM Corporation
IBM Market Development & Insights
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http://video.google.com/videoadvancedsearch
Google video search for “social business”
Filters available
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IBM Market Development & Insights
VideoSurf helps you find videos, which can lead you to experts and their content (blogs, presentations, tweets, etc.
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VideoSurf http://www.videosurf.com/April 201239 Social Media 101: Social Search Engines
© 2012 IBM Corporation
IBM Market Development & Insights
iTunes Store has a Podcast search engine.
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iTunes http://www.apple.com/itunes/podcasts/
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© 2012 IBM Corporation
IBM Market Development & Insights
Flickr searches photos, which can lead you to people and their content.
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Flickr http://www.flickr.com/search
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IBM Market Development & Insights
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http://pinterest.com/
Pinterest allows you search on topics and then scroll through images and infographics others have ‘pinned’ from websites
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© 2012 IBM Corporation
IBM Market Development & Insights
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http://images.google.com/advanced_image_search
Google has a search engine just for images
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© 2012 IBM Corporation
IBM Market Development & Insights
In Summary
The social media offers new ways to share information– Blogs / Microblogs– Communities– Discussion Forums– Video, Audio, Images
…..Thus, we need new ways to search
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© 2012 IBM Corporation
IBM Market Development & Insights
Agenda and Objectives
45
Appendix
Introduction Understand why we want to search and participate in the social media
Understand what tools are available on the public Internet that allow you to search social content.
Social Search Engines
Additional Social Search Engines
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© 2012 IBM Corporation
IBM Market Development & Insights
Additional Social Search EnginesTwazzup http://www.twazzup.com/ gives you real time status updates from Twitter based on keyword search. It formats the results in groupings of related hashtags, links, pictures, tweets, top influencers, and highlights
Topsy http://topsy.com/ is a Twitter-based search engine. See the latest, most tweeted stories based on your keyword as well the most influential Twitterers on that keyword.
Booshaka http://www.booshaka.com/category presents you with a list of the most popular Facebook pages in a variety of categories based on number of likes, comments, and how current the status updates are.
Blinkx http://www.blinkx.com/ is an interesting video search engine. It returns top results and provides the user with a playlist of preview videos, starting with the recommended result.
Social Mention http://socialmention.com/ searches everything – blogs, microblogging sites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (like Yahoo Answers). You can filter results based on type of source, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar.
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© 2012 IBM Corporation
IBM Market Development & Insights
Additional Social Search Engines
Google Discussions. See what people are saying in discussion groups, forums, and question-and-answer sites. This is a filter (see left nav bar on search results page) you can currently apply to any search you make via Google.
Bing Social search http://www.bing.com/social/ pulls status updates from Twitter/Facebook.
Addict-o-matic http://addictomatic.com/ provides real-time searches for latest news, blog posts, videos and images from a number of different sources.
Replyz.com http://replyz.com displays questions people are asking across the real-time Web or on the @replyz twitter id. Vistors can then respond to those asking questions.
48ers http://www.48ers.com/ focuses more on the collective reactions of individuals to news events in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and Delicious
Omgili http://omgili.com/ searches forums and returns results from communities, message boards, discussion threads about any topic.
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© 2012 IBM Corporation
IBM Market Development & Insights
Additional Social Search Engines
Samepoint http://www.samepoint.com/ is a real-time social media search engine that monitors conversations taking place across the major social media platforms.
Sency http://sency.com/ Do a search and the results page offers two “tabs”: 1)the latest tweets about your query and 2) today’s most popular links related to your query.
Silobreaker http://www.silobreaker.com/ provides a search service for news and current events with relational analysis and explanatory graphics. Also included is a network graph related to your search terms.
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