Social Media 101:Bringing the World to Your Desktop

Integrated Participation

What we’re going to cover:What is Social MediaWhat and Where is Your “Community”?LinkedIn, Facebook, and Twitter, Oh My!I is for IntegrationSocial Media and SalesSocial Media and Customer ServiceSocial Media and BrandGetting Started in 10 Minutes a DayQuestions

What is social media?

Definition:Technology-enabled direct communication with a community.

Some statistics.

Years to reach 50 million users:Radio – 38 yearsTV – 13 yearsInternet – 4 yearsiPod – 3 years

Facebook had 100 million users in less than 9 months.

LinkedIn – 50 million members1 million in August 2009

Facebook – 500 million members250 million in December 2009

Twitter – 15 million active members6-10 million in February 2010

The average social media participant has 130 people in his/her community.

70% read blogs and tweets and watch UGC video.

There are more then 3.5 billion pieces of content shared each week on Facebook.

There are 1.3 million Tweets per hour.

More than 700,000 local businesses have active pages on Facebook.

Purpose-built Facebook pages have created more than 5.3 billion fans.

80% of Twitter usage is on mobile devices.

78% of consumers trust peer recommendations. (Only 14% trust advertisements.)

Golden Rules of Social Media

#1 – Be Authentic and Transparent.

#2 – Content is King.

#3 – Give More Than You Get.

#4 – Create Action.

Who is in your community?

Hint: You already know them.

Clients

Referral Sources

Colleagues

Partners

Employees

Family and Friends

But there’s a problem…

You are not top of mind with all of them.

Not You

And they are not all in one place.

There are also a lot of people (prospects, referral sources) that don’t know you yet.

That’s where social media comes in.

Where is your community?

LinkedIn, Facebook, and Twitter – Oh My!

But they are Coke…

Biggest question: What do I tweet?

QuestionsResponses

EventsSuccessesExpertise

RT (re-Tweet)

I is for Integration.

Social Media and Sales

It’s all about looking and listening.

Social Media and Customer Service

It’s all about sharing and responding.

Social Media and Brand

There are people saying things about you and your brand online right now.

If they’re good, pass them on.

If they’re not, address them head on.

Keep in mind the Golden Rule of Crisis Communications.

Validate concern &Show action.

Because if you get in a fight with a pig, you both get dirty…

But the pig likes it.

Getting Started in 10 Minutes a Day

But first a quick

Whatever you put online stays online.

If you wouldn’t say it face-to-face, don’t put it online.

Day 1: Set up a LinkedIn Account.

23July 2010

Day 2: Search for and connect with colleagues, customers, and friends.

24July 2010

Day 3: Search for and join relevant groups.

27July 2010

Day 4: Set up personal and business Facebook accounts.

28July 2010

Day 5: Search for and connect with colleagues, customers, and friends.

29July 2010

Day 6: Become a Facebook fan of customer’s businesses and groups.

30July 2010

Day 7: Add something to a discussion on a LinkedIn Group.Post something new to your Facebook page.

2Aug. 2010

Day 8: Set up a Twitter account and begin following influencers and their followers.

3Aug. 2010

Day 9: Integrate your Twitter account to your LinkedIn and Facebook accounts. Tweet daily.

4Aug. 2010

Day 10: Integrate! Set up HootSuite to manage all your accounts. Add your LinkedIn, Facebook, and Twitter

information to your email signature, website, and marketing materials.

5Aug. 2010

Social Media 102

Social Media 101:Bringing the World to Your Desktop