social media 101 pln
DESCRIPTION
This session was provided in a computer lab setup for mid level and higher Cooperative Extension administrators.TRANSCRIPT
Social Media 101Facilitators:
Anne Mims Adrian @aafromaaeXtension Alabama Cooperative Extension System
Karen CraigTuskegee University
Joy Moten-Thomas
Fort Valley State University
Southern Region Program Leaders NetworkAugust 21, 2012
A Twitter feed?
What is social media?
CurationCollecting, filtering and making sense of information and putting findings into context
Scoop.it Summify
Pinterest Blogging
Google Plus Others
Some benefits of social media
Reaching new audiences
Reaching existing audiences in new, engaging ways
Building relationships with new and existing clientele
Building personal learning networks
Rapid response to emerging situations
It is more
than scaling.
Extension's role
"help people think critically, interpret, analyze and apply information they gather from all of the different platforms."
Use available free tools to do our work better. Social media tools helps make our content more discoverable.
Eli Sagor, Extension Specialist and Forester, University of Minnesota
Improve my own professionaland personal development.
Listen to others and be open
to many views and ways of communicating.
Collaborate with others (colleagues and local partners).
Bridge and maintain relationships with my current (local) clients.
Listen to and engage in clientele I might not normally engage with.
Possible personal goals
Challenges to social media
Relax and experiment
Create Google Alertsfor your name, your organization, and your topics
Social media applications to try
Google Plus
Scoop.it
Diigo
Pearltrees
Create a Twitter account
Depending on the social media tool, an account be created for an individual, a team, or an organization.
Today in Twitter we will practice with creating an individual account.
Create a Twitter account
Think of an account name. Use your own name. Don't use a lot of numbers.
Use a strong password.
Complete your profile.
Upload a photo.
Don't make your Twitter account private. There are exception, but you want people to find you and converse with you easily.
Send your first tweet
Use the hashtag #PLN12
Anatomy of a Tweet
http://www.extension.org/pages/62314/anatomy-of-a-tweet
Start following people in Twitter
Find a few people you know and follow people they follow.Use Bobby Fletcher @bhfjr1 as the example today.
https://twitter.com/bhfjr1
Start following people in this workshop
Find them by searching on the #PLN12
Go to Twitter Search and Search for #PLN12
Follow people who have used the #PLN12 hashtag.
Reply to someone
Hover over a tweet and you will see options. Use the Reply button. Then respond.
Retweet a tweet
Retweet is "duplicating" someone tweets. It is the easiest way to share someone else's tweet.
It will show up on your timeline indicating retweeting giving full credit to the original tweet.
Mention someone in a tweet
Make Twitter easier
Install a Twitter app for your computer.TweetdeckHootsuite
Install a Twiiter app for your smartphone.Twitter App TweetdeckHootsuite
Send a few special Twitters tweets as SMS (text) messages to your phone
Make Twitter much easier.
Utilize columns to manage tweets.
What is and why do people use hashtags
http://www.extension.org/pages/63348/what-is-a-hashtag
Starts with #
Used to organize organically
Used to catergorize or congregate
Used to make a statement
Discussion about Facebook
Accounts are for individuals (only one per person).
Pages are organizations (analytics are available).
Groups are for discussions.
Facebook privacy settings
Learn the settings.
Periodically remove apps that you have given access to your account.
Continue to review the settings.
Discussion about Linkedin
LinkedIn is a safe place to start.
Complete profile and other information.
Link to colleagues.
Join groups.
Start to engage in discussions.
Core Extension Mindset--Go where the people are
Farmer generated Facebook group—Southern Farming--More active dialogue if initiated by the clientele.
Livestock Poultry Environmental Learning Center Integration of Traditional and New
---------
Livestock Poultry Environment Learning Center
Twitter #ManureMondaystarted by @LPELC
Reach: 12,000-15,000 Twitter accounts
Rutgers Extension Professor Barbara O'Neill Twitter
University of Alaska Extension Pinterest
Blog links to Facebook and Twitter
Leads to calls from local reporters
County Agents appreciate the ability to curate
content
Posting allows sharing of links
Social Media Just Another Set of Tools
Examples of popular social media outlets
How do I find a friend or colleague?
http://people.extension.org
References http://government20bestpractices.pbworks.com/w/page/10044431/Canada
http://couros.wikispaces.com/Media+Literacy
http://dmlcentral.net/blog/whitney-burke/digital-opportunities-civic-education
http://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdf
http://pewresearch.org/docs/?DocID=140
http://blog.twitter.com/2011/09/one-hundred-million-voices.html
http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/
Photo credits
http://www.flickr.com/photos/soylentgreen23/491093601/ http://www.flickr.com/photos/hellogreenstar/5735502525/http://www.flickr.com/photos/g_kat26/3379204852/
http://www.flickr.com/photos/yourdon/3599753183/