SOCIAL MEDIA 101

For Beginners, Volunteers and Small Companies

Megan E. Mabry,

Publicity and Social Media Manager

Triad Stage

INTRODUCTION

What is Social Media?

Why is it important?

Is this just a fad?

Why should my organization be on social media?

THE MAJOR PLAYERS

HELP! I DON’T HAVE TIME FOR ALL THAT!

CHOOSING WHAT IS RIGHT FOR YOU

Audience Demographics

Who will be moderating my page?

How much time do we have to devote to social media?

QUALITY NOT QUANTITY

You do not have to be on every single social media site to make an impact with your

audience.

The most important thing is to engage.

We have decided what site is best for us, now what?

FACEBOOK 101

We hate you Mark Zuckerberg for this addiction

FACEBOOK 101

Page vs. Personal Profile Quiz! Am I a human being?

Yes! I need a personal profile

No! I need a page

There are no exceptions!

MAKING SENSE OF TIMELINE FOR PAGES

MORE TIMELINE!

WANT MORE TIMELINE?

Go to Shane Hudson’s presentation “Social Media: Best Practices and Advanced Strategies” at 1:30 p.m. tomorrow!

OK, I UNDERSTAND TIMELINE…

Now what do I post? I don’t want my audience to feel like that Connect Engage Cohesive Voice Quality vs. Quantity Contests

FACEBOOK Q&A TIME!

TWITTER 101What did you have for breakfast?

#helpidontknowwhatimdoing

TWITTER 101

What is Twitter? Mentions Direct Messages

Do’s and Don’t’s Hashtags

#immakingthisupasigoalong

Must be willing to overshare—whether it is for your company or for your personal Twitter.

TWITTER HOME PAGE

HASHTAGS TO FOLLOW

#2amt #auddev #newplay #artsadmin #nctc12

TWITTER Q&A TIME!

OTHER FUN THINGS!Are you tired yet?

CONTENT MANAGERS

Hootsuite/TweetDeck

Pros and cons of scheduled posts Good for multiple people posting Can be very insensitive if not careful…

WHEN SCHEDULED POSTS GO VERY WRONG…

TUMBLR—MICROBLOGGING MADE EASY

OVERWHELMED? DON’T BE!

FINAL Q&A!

BE MY FRIEND!

Triad Stage www.facebook.com/triadstage www.twitter.com/triadstage www.triadstage.tumblr.com

Me! www.facebook.com/megan.e.mabry www.twitter.com/reluctantemmy megan@triadstage.org