social media 101 - mad genius
TRANSCRIPT
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Social Media 101
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Meet Mad Genius.
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What We Tell People on Elevators
Mad Genius fuses marketing insight and strategy with design,
interactive, social, video and animation wizardry to bring limitless ideas to our clients.
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We’re Social.(Come say hello.)
facebook.com/madgsocial@madgsocialmadgsocial
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What we’ll cover today
OWhat is Social Media?OWhy Businesses Should CareOSocial Media Snapshot: ImpactOSocial Media BasicsORisks & Risk-Fixes
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Here’s where to find this presentation!
madg.com/socialmedia101
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Let’s Get Started.
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What is social media?
Social media: media for social interaction that utilize web-based and mobile
technologies to turn communication into interactive dialogue.
Websites such as Facebook, Twitter, MySpace, Foursquare and LinkedIn are all
examples of social media.
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The 3 Types of Social Media
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Image from m80 / Jon Thomas
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Why Should Businesses Care
about Social Media?
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A Tale of Two Girl Scouts(Or, Cookie Wars)
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Our first Girl Scout knows her cookies are good (and well-branded!).
She sets up shop at home and waves cars towards her delicious cookies.
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This Girl Scout is a
cookie destination.
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Our next Girl Scout knows everyone shops at the mall.
So she takes her cookies there.
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This little Girl Scout brings her cookies
to the people.
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Who’s Selling More Cookies?
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(This is a metaphor for Social Media.)
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OThink of your website as selling cookies at home: a destination for customers to seek out.
OThink of social media as selling your cookies at the mall: going to where your customers are.
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Let’s Look Closer.Your website requires customers to come to you.
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Your social media lets you take your business to your customers.
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Bottom Line:If you’re not engaging in social media, you’re not in the sandbox where
everyone else is playing.
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Social World: A Snapshot
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35 Billion Tweets sent in one year (2010)
(Source: Royal Pingdom)
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30 Billion pieces of content (link, photos, notes, etc) posted to
Facebook each month
(Source: Royal Pingdom)
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200 Million views on YouTube Mobile
every day
(Source: Google)
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$3.08 Billion will be spent on social media site ads in
2011 (a 55% increase from 2010)
(Source: eMarketing)
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There are more than 500 million active users on
Facebook alone.
(Source: Facebook)
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In Girl Scout terms?That’s a lot of cookie-eaters.
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Welcome to the Social Reality.
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How Did We Get Here?
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Social Media: History
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B.C. Era“Before Computers”
(This is what “social” looked like.)
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E.I.A.“Early Internet Age”
Message boards and chat rooms were early-internet predecessors of modern social media.
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Now: O.M.G.
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The truth is?You’re already social.
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You’re already social:A Case Study.
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You’re Already Social.Facebook:
39 Entries
2 Business Pages
37 Places
112 Likes
200+ Check-ins.
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You’re Already Social.Foursquare:
22 Individuals
51 Check-ins
Mayor = Rebecca E.
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You’re Already Social.Yelp:
4 Entries
1 Review (Positive)
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So let’s meet the Big Players.
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What is Facebook?OSocial networking site utilized by
more than 500 million people worldwide.
OThe largest social media platform: people create pages to share “status updates,” photos, videos, links to articles, and so on.
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What is Facebook?In addition to individuals’ pages, there are professional pages on Facebook. These include:
O Local Business or PlaceO Company, Organization, or InstitutionO Brand or ProductO Artist, Band, or Public FigureO EntertainmentO Cause or Community
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How Do I “Make a Page”?
We’ll show you!
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What is Twitter?
O Twitter is a “micro-blogging” site: all posts (aka “Tweets”) must be 140 characters in length or less.
O You can “follow” other Twitter users (and have customers “follow” you) which means their Tweets will create your Twitter feed…
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Twitter Signs
O @ - this designates a Twitter username, and “tags” (alerts and links) that user to your post.
O # - this connects your post to a Twitter conversation topic, making your post searchable to everyone interested in that topic (even if they don’t follow you)
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@ Tagging People
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# Tagging Conversations
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How Businesses Use Twitter
O CRM (Customer Relationship Management)
O Sales Promotions
O “Curating”
O Social Engagement
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Business Use: CRM
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Business Use: Promotional
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Business Use: Curating
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Business Use: Engagement
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The Tube
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YouTube is Videos, Right?
ORight.
OAnd if you ever do commercials or video demonstrations, or share industry-relevant ones, you should have your own channel.
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(Pssst… what’s Foursquare?)
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“Checking In”OLocation Based Technology
OAllows users to “check in” at a location, using their smartphone
OPosts their check-in location information to other platforms such as Facebook and Twitter
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Location Based Technology
O As of March 2010, the most popular location based technology application, Foursquare, had 500,000 users.
O When people “check in” axt your location, it can help draw attention to your business. If you have a social media presence, they can link directly to you when they check in.
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These platforms work together.
O You can link your Twitter & Facebook.O You can embed YouTube videos on
Facebook or Tweet their links on Twitter.
O Potential customers can connect with you through Foursquare, Facebook, Twitter…
O And here’s the really important part:
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None of them work without
you!
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Social media = only as effective as you make it.
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Girl Scouts Again!O If our Girl Scout started a Facebook
page, and someone posted the question: “Hey! Do y’all still sell thin mints?”
O And no one ever responds to the comment… she didn’t just lose that customer. She probably lost everyone who saw the poor, ignored comment.
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But what about the
risks?
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Lack of Common Sense
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Dormancy
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Spam-A-Lot
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“Mr. Cohen”
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TheRisk-Fixes
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Risk FixesO The Common Sense Solution: GUIDELINES
O The Dormancy AND Spam-a-Lot Solution:
STRATEGIZE
O The Mr. Cohen Solution: MOVE ON
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The Biggest Benefit:
E N G A G E M E N T !
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Connect with Your Customers
O Post a question, get a response – or dozens of them.
O Instead of advertising TO your customers, engage WITH them, and you can cultivate vocal brand ambassadors to sing your praises in the social space.
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More Social Benefits
OCredibility / honesty / transparency
OBuzz & Brand AmbassadorsOBeing relevantOConnecting with “influencers”OSelling more cookies!
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Quick Recap (with cookies)!
O “Social media” definition? (Paraphrase away!)
O The 3 Types of social media advertising are…?
O The four major social media platforms we talked about today were…?
O CRM is…?O Businesses should care about social
media because…?O @ on Twitter will tag…?O # on Twitter will tag….?
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Social Media 201(yes, there’s always more)
O More social sites:O Linked InO DiggO RedditO FlickrO DiggO MySpaceO StumbleUpon
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Here’s where to find this presentation!
madg.com/socialmedia101
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And let’s continue to social-ize.
facebook.com/madgsocial@madgsocialmadgsocial