social media 101 for america's charities
DESCRIPTION
A social media training presentation for America's Charities member event on July 21, 2011.TRANSCRIPT
Social Media: Taking Root
July 21, 2011 America’s Charities
Hi!
Baseline
Traditional media
Yodel-Le-He-Hoo!
What is social media, anyway?
Social media
Use #1: PR & fundraising
Use #2: Collaboration
Use #3: Branding & cultivation
Use #4: Loyalty building
Use #5: Community organizing
Use #6: Recruiting
Use #7: News coverage
Questions to ponder
Is social media right for us?
What does our org want to get out of this?
Who is our audience?
What stories resonate for our audience?
What/who do we need in place to do this right?
Questions