social media 101: evolve!
TRANSCRIPT
SOCIAL MED
IA
101S O C I A L N E T W O R K I N G F O R T H E A D V O C A T E . T H E E V A N G E L I S T . T H E “ I ’ V E G O T T H I N G S T O S A Y ” P E R S O N . Y O U .
PRESENTED BY: ALEXIS CEULESOUNDS LIKE “COOLEY”I’M A WIFE (19 YEARS)MOTHER OF A TEEN BOY & TWEEN GIRLPTA JUNKIERUN WITH SCISSORSI DO PLAY NICE WITH OTHERSDOING SOCIAL MEDIA SINCE AUG. 2008
WHAT ARE OUR GOALS TODAY?H O W T O B E S O C I A L & N O T B E T H A T P E R S O N Y O U H A T E T O F O L L O W O N S O C I A L N E T W O R K S
There actually are rules of engagement
H O W T O L I S T E N T O & R E A C H P E O P L E O N L I N E .H O W T O “ L I K E ” A F A N P A G E , S H A R E C O N T E N T A N D E V E N T S W I T H F R I E N D SF I N D L I K E M I N D E D F A N P A G E S
What are people saying and where do I find what they say?
WHO ARE ON SOCIAL NETWORKS?No Shows (41% of the US population) – these are people least involved with social media, if at all; they also infrequently purchase onlineNewcomers (15%) – passive users of a single social media network such as Facebook, primarily to enhance relationships that they have offlineOnlookers (16%) – are active only in the sense that watch others via social channels on a regular basis, but share almost no personal informationCliquers (6%) – active users of one network; they tend to be influential
among their small group of friends and familyMix-n-Minglers (19%) – those who regularly share and interact with a
diverse group of connections via social mediaSparks (3%) – most active and deeply engaged users of social media; will
serve as enthusiastic online ambassadors for their favorite brandsFrom Forresters, Danyl Bosomworth June 14, 2012
FACEBOOK L O G I N T O Y O U R F A C E B O O K A C C O U N T , N O W . B E S U R E T O F I L L I N Y O U R
P R O F I L E I N F O R M A T I O N .
P H O T O S A N D A L L . D O N ’ T
B E S T E A L T H - L I K E
You don’t have to use a photo of
yourself but it’s nice
HOW TO FAN (LIKE) A PAGES E A R C H F O R M A I N S T R E A M C O A L I T I O N T O E N S U R E
Y O U S E E T H I S P A G E A N D T H E I R P O S T S , H O V E R Y O U R M O U S E O V E R T H E “ L I K E ” B U T T O N A N D Y O U ’ L L S E E A N O P T I O N T O “ S H O W I N N E W S F E E D ” . C L I C K T H A T O P T I O N . T A D A !
Works for any fan page
WHAT OTHER PAGES SHOULD I FOLLOW?Searching for your favorite organizations, clubs, businesses is
one way to find them. Better yet, got to a page you like already and see who THEY ARE FOLLOWING.
When you find a post on a fan or business page that you like or you think reflects you well, you can hit the “SHARE” button below the post. That will put it on your page.
WHAT DO I POST?
BE RESPECTFUL TO SOCIAL NETWORKING… IF YOU WANT TO ENJOY IT.B E L I K E T H I S A N D B E P R E P A R E D F O R F E E D B A C K B O T H W A Y S .
I F Y O U C A N H A N D L E T H E B A C K L A S H , M O R E P O W E R T O Y O U .
TRY THIS WHEN IN DOUBT… K I L L ‘ E M W I T H K I N D N E S S
S P A R E Y O U R F R I E N D S T H E R A N T S A N D H A T E F U L C O M M E N T S
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LOCATION BASED NETWORKS LIKE FOURSQUARE C H E C K I N T O P L A C E S Y O U L I K E A N D W A N T T O H E L P P R O M O T E O R F I N D I N T E R E S T I N G
E A R N B A D G E S & R E W A R D S