social media 101
TRANSCRIPT
![Page 1: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/1.jpg)
www. .org
Maddie GrantChief Social Media Strategist
[email protected]/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/
Thanks for joining us. We’ll start in just a few minutes.
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Social Media 101:It’s about Relationships
www. .org
Maddie Grant, Chief Social Media Strategist
Lindy Dreyer, Chief Social Media Marketer
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or something more?
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Jessica Hagy, Indexed Blog
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A means to an end.
ENGAGEMENT FUNNEL
Ludwig Gatzke, Stabilo Boss
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ENGAGEMENT FUNNEL
Ludwig Gatzke, Stabilo Boss
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Power of Social
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Power of Social
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Power of Social
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Power of Social
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Social Interactions
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Social Interactions
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Social Interactions
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Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
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Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
![Page 18: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/18.jpg)
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
![Page 19: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/19.jpg)
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
![Page 20: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/20.jpg)
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
![Page 21: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/21.jpg)
Why should you use social media?
1. Free Research—understand your customers and stakeholders.My Starbucks Idea
2. Shape your brand—your brand is what your customers say it is.Freshbooks Twitter Search
3. Build community—empower customers to be a volunteer sales force.Outliers on Amazon.com
![Page 22: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/22.jpg)
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
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How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
![Page 24: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/24.jpg)
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
2. Engage community on your website.ASAE & The Center
![Page 25: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/25.jpg)
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
2. Engage community on your website.ASAE & The Center
![Page 26: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/26.jpg)
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
3. Reach out to existing communities.http://www.yapstar.org/
2. Engage community on your website.ASAE & The Center
![Page 27: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/27.jpg)
How to socialize your web presence.
1. Enable sharing and word of mouth.Andy Sernovitz’s Blog
3. Reach out to existing communities.http://www.yapstar.org/
2. Engage community on your website.ASAE & The Center
![Page 28: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/28.jpg)
Quirky Outposts
1. LinkedIn – the professional network.Nonprofit Technology Network
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Quirky Outposts
1. LinkedIn – the professional network.Nonprofit Technology Network
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Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
1. LinkedIn – the professional network.Nonprofit Technology Network
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Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
1. LinkedIn – the professional network.Nonprofit Technology Network
![Page 32: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/32.jpg)
Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
3. Twitter – the noisy hybrid.Maddie’s Twitter Profile
1. LinkedIn – the professional network.Nonprofit Technology Network
![Page 33: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/33.jpg)
Quirky Outposts
2. Facebook – the personal network.Washington Sinfonietta Rules
3. Twitter – the noisy hybrid.Maddie’s Twitter Profile
1. LinkedIn – the professional network.Nonprofit Technology Network
![Page 34: Social Media 101](https://reader037.vdocuments.us/reader037/viewer/2022110318/55d53f0ebb61ebae088b4618/html5/thumbnails/34.jpg)
www. .org
Let’s discuss.
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www. .org
Maddie GrantChief Social Media Strategist
[email protected]/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/