social media 101
DESCRIPTION
A very simple deck i wrote for a client touching on the basics of social media seeding.TRANSCRIPT
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FOR GLOBAL BEAUTY INTERNATIONAL
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OUTLINE Social Media- what?
Crafting an effective Editorial Calendar
Creating Meaningful Conversations about your Brand
Do’s and Dont’s
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SOCIAL MEDIA
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SOCIAL MEDIA WHAT?
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Social Medi! is basically about online conversations
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Social Medi! Seeding is basically about posting your content in pockets of
high traffic communities and connection points.
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Vi!
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Vi!
Communities of real voices
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Social Media Marketing (Natural Seeding)
Search Engine Marketing (Paid Seeding)
Earning attention Digital PR Word of Mouth Viral Seeding
Buying attention Media buying- video views Blogvetorials Via Social8
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Social Media Marketing (Natural Seeding)
Search Engine Marketing (Paid Seeding)
Content is embedded Awareness and google results growing organically
Guaranteed Reach May or may not generate conversation
Via Social8
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So What?
What does this mean for your brand?
Making Social Media Work for You
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Have a Game Plan (be organized.)
Crafting and Keeping to your Editorial Calendar
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Your Editorial Calendar
Basically what, when and where you’re going to post up your messages on various social
media mediums.
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Crafting Your Editorial Calendar (Also known as your social media content
calendar)
1. Define your Brand Values
These values are the foundation of your message and will help maintain your brand
image
Via worksmartmompreneur
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Crafting Your Editorial Calendar (Also known as your social media content
calendar)
2. Outline your ultimate goal
What are you working towards? Each social media channel serves a different purpose and
having a clear vision will help you work towards it effectively.
Via worksmartmompreneur
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Crafting Your Editorial Calendar (Also known as your social media content
calendar)
3. Identify Themes and Sub Themes
What concerns are your target audience most consumed by? What common questions do your
clients normally ask? Have your social media postings fall under an overarching theme
addressing one concern every week/month.
Via worksmartmompreneur Via worksmartmompreneur
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Crafting Your Editorial Calendar (Also known as your social media content
calendar)
4. Sync your team
Create an online calendar using Google Calendars with the proposed themes and social media postings filled in, and share it with the
rest of your team! This allows gaps to be pinpointed and everyone to be up to speed all
the time!
Via worksmartmompreneur
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Crafting Your Editorial Calendar (Also known as your social media content
calendar)
PS.
How frequently you should post depends on the nature of your brand, but a safe estimate
would be once a day.
The key is to be consistent! Via worksmartmompreneur
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There’s no point posting
If noone’s listening
But
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Engaging with your community
&
creating meaningful conversations about your
brand
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It’s like being in a relationship
Let them…
... Finish your sentences Be Relevant Give them conversation starters Provide high quality content that consumers want to talk about Ask questions
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Is it working?
Track your people connections, reposts, tag your content so it can be found easily and to strengthen brand association with certain keywords.
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Understand your social media channels
What type of content will get you noticed?
Ie. The Facebook Edgerank Algorithm means that rich media content like photos and videos are more likely to show up on your community’s live feed.
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Do’s and Don’ts According to WOMMA’s (word of mouth
marketing association) Ethic Code:
1. Be Honest in your relationship :who are you representing/ speaking for?
2. Be honest in your opinion: say what you believe
3. Be honest in your Identity: say who you are
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THANK YOU Jemimah Wei
Social Media Strategist & Copywriter
Havas Media Singapore
www.twitter.com/jemmawei