social media 101
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An introductory presentation for an audienceTRANSCRIPT
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Social Media 101Social Media 101An introductory discussionAn introductory discussion
August 15, 2011
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Social MediaSocial MediaIt’s everywhere!It’s everywhere!
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Image Credit: HubSpot http://www.hubspot.com/
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Social Media Poll: Social Media Poll:
What kinds of social What kinds of social media do you use?media do you use?
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What is “social media”? What is “social media”?
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One-way communication Messages are pushed out to audiences via
advertisements, news media, broadcasts, etc.
Greater control over messages
Traditional Media
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Two-way communication Audience can participate and instigate the
conversation Real-time feedback Less control over messages
Social Media
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A world of social media options are available
Image Credit: Brian Solis http://www.briansolis.com/
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Facebook surpassed 500 million users in July 2010
Twitter has an estimated 190 million usersGenerates 65 million Tweets/day
LinkedIn has more than 70 million usersOver 1 million company profiles
YouTube streams more than 1 billion videos/day
Are you a social media number?
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What is the social media landscape?
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Social NetworksFacebookLinkedInGoogle+ Friendster, MySpace Other examples?
Popular Types of Social Media
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Facebook Example: Stanford University
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LinkedIn Example
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Content Sharing/Content GeneratingBlogs: Wordpress, Blogger, TypePadTwitterCan you think of any other examples?
Popular Types of Social Media
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Blog Example: Princeton University Alumni Association Blog
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Twitter Example: Harvard University
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Social video and photographyFlickrYouTubeVimeo
Popular Types of Social Media
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Flickr Example: Cardiff University
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YouTube Example: Duke University
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What other types of What other types of social media do you social media do you
use?use?
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Why are you Why are you interested in using interested in using
social media for your social media for your department?department?
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What other social media What other social media topics would you like to topics would you like to learn about or discuss?learn about or discuss?
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Any other questions?Any other questions?