social media 101
DESCRIPTION
One of the most difficult things about Social Media is just getting started. In this class, the Social Media Studio will help you identify the best social media program and platforms for you. This class will detail the most popular social media sites in use, their functionality and best applications. This is a perfect class for the individual hoping to join the social media realm or for a small or emerging growth company which is looking for the proper strategy to get started.TRANSCRIPT
“Social Media 101”By Michael DeAloia
@techczar January 11, 2011
Topics
• What is Social Media?• Trends• Social Media Platforms
– Wordpress– Twitter– Facebook– LinkedIn– YouTube– FourSquare– Flickr– Vimeo
• Contact Information
What is Social Media?
“Social Media is like teen sex. Everyone wants to do it.
Nobody knows how. When it’s finally done, there is surprise
it’s not better.”
-Avinash Kaushik “Analytics Evangelist”
@Techczar
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia
(www.wikipedia.org)
@Techczar
“Social Media is ‘word-of-
mouth’ in the web
environment.”-Tech Czar, sometime ago
over a martini
(www.techczar.blog.com)@Techczar
@Techczar
“Over 80% of Americans Use Social Media Monthly.”
-Forrester, The Broad Reach of Social Technologies 2009
“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”
-socialnomics, Social Media Blog
@Techczar
“It’s a people driven economy
stupid.”-Eric Qualman, 2009
@Techczar
“So…What are the trends?”
@Techczar
Years it took a medium to reach 50
million users…@Techczar
38 Years
@Techczar
13 Years
@Techczar
4 Years
@Techczar
3 Years
@Techczar
“100 Million users in less than 9 months.”
@Techczar
I-phone Applications hit 1 billion downloads
in 9 months
Wordpress
Twitter Talk
@ = @Techczar# = #Techczar
DM = DMTechczar RT = RT @ Techczar
5,000,000,000
The number of minutes spend on Facebook
each day
“If Facebook were a Country, it would be
the 3rd most populated in the world, ahead of
Japan.”
-Mark Zuckerberg
China’s Q-Zone is Larger!
YouTube
Every minute- 13 hours of video is uploaded to YouTube.
It would take a person more than 412 years to view every video on
YouTube.
1,200,000,000 The number of YouTube videos viewed per day.
FourSquare
Flickr
Vimeo
ConnectSocial Media PlatformsTwitter• www.twitter.com/somestudioBlog• http://somestudio.wordpress.comFacebook• http://tinyurl.com/6jaspjlEventbrite• http://www.eventbrite.com/org/
786486133?s=2748031Slideshare.net• www.slideshare.net/techczar