social media 101
DESCRIPTION
Social media overview - presented 11/19/2013 for the Alaska Association of Municipal ClerksTRANSCRIPT
SOCIAL MEDIA: MAKING FRIENDS IN A BRAVE NEW
WORLD
Meadow Bailey / [email protected]
Twitter: @meadowbailey / LinkedIn: meadowbailey
Overview
What and Why?
So many options…
Four strategic steps:
Listen
Guide
Content
Manage
Questions?
What is social media?
It’s about connections.
Social media is a term used to collectively describe a
set of tools that foster interaction, discussion and
community, allowing people to build relationships and
share information.
- Tufts University
Why do we use social media?
It’s where the people are!
Easy to share messages.
Key for crisis communication.
Why do we use social media?
It’s where the people are!
Why do we use social media?
Easy to share messages.
Smart phones
Fast
Search by hashtags
Why do we use social media?
Key for crisis communication.
Why do we use social media?
Key for crisis communication.
So many options…
So many options…
67%
20%
16%
15%
13%
LinkedIn – Personal Profile
LinkedIn – Company Profile
LinkedIn – Groups
Strategic steps
Listen
Guide
Content
Manage
First…Listen
Follow similar organizations.
Consider who your target audience is.
What do they want to hear from you?
Meet them at their medium.
First…Listen
First…Listen
Second…Guide
Don’t Lie, Don’t Pry, Don’t Cheat,
Can’t Delete, Don’t Steal, Don’t Reveal
- Mayo Clinic’s 12 word social media policy
Second…Guide
Second…Guide
Second…Guide (Employees)
1. Introduce the purpose of social media
2. Be responsible for what you write
3. Be authentic
4. Consider your audience
5. Exercise good judgment
6. Understand the concept of community
7. Respect copyrights and fair use
8. Remember to protect confidential information
- Mashable.com “Social Media Policy Musts”
Second…Guide (Consider)
1. Do we need to archive?
2. Where is our policy posted?
3. Can employees access from work? Mobile devices?
4. How fast will we respond?
5. Do we have hours of operation?
6. Who will post?
7. Who will be admins on the account?
8. What will we do if…
Third…Content
Third…Content
Third…Content
Third…Content
Third…Content
Third…Content (Promote yourself!)
Third…Content
- Use Facebook questions to answer multiple choices
- Ask people to fill in the blank “I love Haines because…”
- Create short videos (Instagram)
- Share a news article and ask opinions
- Interview/profile employees
- Recent research? Share results!
- Create an infographic
- Use an app like PicStitch
- Host a contest
- Share info from other users
- Post historic photos
- Turn over to an employee
Fourth…Manage
Fourth…Manage
Consider: HootSuite, Sendible, Sprout Social
Be sure to include:
Schedule posts
Connect multiple social media accounts
Shorten URLs
Provide analytics
Fourth…Manage (Schedule)
Come up with a plan.
Schedule it out.
Create themes.
#Travel Tuesday
#ThrowbackThursday
#FollowFriday
Fourth…Manage (Schedule)
Fourth…Manage (Schedule)
Fourth…Manage (Schedule)
Fourth…Manage (Schedule)
Remember: If you have a crisis…stop
your scheduled posts.
Fourth…Manage
(Connect Multiple Accounts)
Fourth…Manage
(Connect Multiple Accounts)
Word of caution:
Don’t mix personal and professional accounts.
Fourth…Manage
(Connect Multiple Accounts)
Fourth…Manage (Shorten URLs)
Fourth…Manage (Shorten URLs)
Fourth…Analytics
Set regular reporting dates
Evaluate what is working best
Fourth…Analytics
Fourth…Analytics
Fourth…Analytics
Resources
- GovGirl
- Mashable.com
- HowTo.Gov
- GovDelivery
- SocialMediaExaminer.com
- Ragan Communications
- WylieComm.com
