The Revolution

Who is on Facebook?

• Fastest growing population segments:

• Women: 26 - 34• Highest growth: Women over 55

What You Lost

• Anonymity – No hiding• Privacy – GPS, Foursquare, “check ins”,

tracking• Elitism: Restricting Access, Old Boys Network• “The Shadows” – Transparency is here: What

is done in secret will be shouted from the rooftops.

Did You Know?

Ok, soo…

• The Revolution is here – like it or not

• Question is: What do I do with the times I have been given to live in?

Who Are You Connected To?

Successful Social Media Marketing

• 1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?

Successful Social Media Marketing

• 2: The “What”

• Content

• In the world of Social Media, CONTENT is KING.

Successful Social Media Marketing

• 3: The “Who”

• Network

• Which platform works best? – Facebook?– Twitter?– YouTube?– Blog?

Types of Marketing

• Paid– Examples: Facebook or Google Ads– Campaigns– Pro: Target specific demographics, fast– Con: Expensive, not based on relationships

• Organic– Owned/Earned– Dynamic conversations– Con: Time investment, creativity required, slow– Pro: Leverage word of mouth, relationship-based

It’s a New World

3 C’s of Social Media Superstars

• Content – Gets their attention

• Connection– Engagement – LIVE interaction “I’ll be on at 10am

to answer questions”

• Conversion – What kind of bait are the fish biting on?

Gaining Fans

How Powerful Is Social Media?

Biggest Fear of Social Media

• NEGATIVE COMMENTS

• They were saying this about you anyway, at least now you know and can CHANGE.

• Identify unknown bottlenecks to growth – turn negatives into positives

• Don’t stifle complainers– It builds credibility if you let them talk about problems– You will be authentic instead of “slick”

Social Media Lifestyle

• 10 Characteristics of a Social Media Star

•Humility – Don’t brag or boast

#1

#2

• Passion – If you’re not excited about your product or service, find something you are excited about.

#3: Be Inclusive

• Recommend and endorse peers

#4: Be Engaging

• Care deeply about your customers

• If you are just using them to serve your own needs, that will come across

#5: Niche Knowledge

• Be willing to answer questions

• Share knowledge

#6: Prolific Content Producer

• If you can’t do it, find someone who can help you produce interesting, compelling content

#7: Add Value

• It’s not about YOU

• Think about how to GIVE people something every day, even if they haven’t purchased from you yet

#8: Be Consistent

• If you post 10 things at 1am and then don’t post again for a week, you will lose your audience

#9: Be a Leader

• Social Media is about INFLUENCE

• “He that believeth he leadeth and hath no one following him is only taking a walk.”

• Be like a Shepherd– Protect– Provide– Encourage– Challenge

#10: Has a Proven Track Record

• People recommend them

• People buy from people they:– Know– Like– Trust

Most Valuable Service

• We are on INFORMATION OVERLOAD• Help people sort through the noise–Word of Mouth–Relationships–Trust

Mobile Marketing

• 250 million active users accessing Facebook through their mobile devices.

• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

• Next Big Trend: Access to your PHONE– Web– Text– Social Networks