social markup: rich pins and twitter cards by kevin shivley

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#socialpro #21b @kevinsaysthing s Kevin Shively, Head of Content and Creative for Simply Measured SOCIAL MARKUP: RICH PINS AND TWITTER CARDS

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Page 1: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Kevin Shively, Head of Content and Creative for Simply Measured

SOCIAL MARKUP:RICH PINS AND TWITTER CARDS

Page 2: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Page 3: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

RICH PINS

Page 4: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Page 5: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

87% of Pinners have purchased a product because of Pinterest.

Source: Millward Brown 

Page 6: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Page 7: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

(hint: the answer is “yes”)

Does that seem like an opportunity?

Page 8: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

Page 9: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

Page 10: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

Page 11: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

Page 12: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

Page 13: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

6 Types of Rich Pins

Page 14: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Getting Started with Rich Pins

So Can I Use em?

Page 15: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Step 1: Social MetadataStep 1: Setting the right metadata

Page 16: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Step 2: Validate

Page 17: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Step 3: Apply, Get Approved, Party

Page 18: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Page 19: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

It’s Not Easy to Stand Out!

500 million Tweets per day

Page 20: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

(Hint: that’s a lot of Tweets)

6,000 Tweets per Second

Page 21: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 22: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 23: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 24: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 25: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 26: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 27: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 28: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 29: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

9 Types of Twitter Cards

Page 30: Social Markup: Rich Pins and Twitter Cards By Kevin Shivley

#socialpro #21b @kevinsaysthings

Would I tell you about them if you couldn’t?

Can I use em?

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#socialpro #21b @kevinsaysthings

Step 1: Social Metadata

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#socialpro #21b @kevinsaysthings

Step 2: Use Cards, Party

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#socialpro #21b @kevinsaysthings

THANK YOU!

Find me on the internet:

@kevinsaysthings