social marketing, love, beauty of sea, pubh 731, sp 2016 2.0

7/25/2019 Social Marketing, Love, Beauty of Sea, PUBH 731, Sp 2016 2.0

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ocial Marketing, Love

& the Beauty of the ea

Social Marketing/

PIO Section

NC Public HealthAssociation

October 27, 2010


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If you want someone to sail a boat,

dont describe the boat


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Convince them of the

beauty of the sea.


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Hey, can I get a

social mareter

u! in here"


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The Intervention

Landscape

#hat Aransas

did

$rochures% billboards

Policy change

Incentives


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Product

Promotion

Place

Price


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Social Marketing Influences

Behavior in ALL Directions


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Really cool people

&eet

Interesting

Peo!le


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'ee! on the cuttingedge


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Some Deep istory

()here have been

marets in Africa

since long before

the first *uro!ean

colonist arrived.+ George Ayitteh

--Photo: Teseum


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Cold war

Vietnam War

Hippie movement

Civil rights movement

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A !ay "ool istory


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ocial Marketing is like a

porch light#


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Scanning the $nvironment%

It&s a 'ungle (ut There)

-ecreased funding

(Inturning+ focus on

the family unitCommunication alone

does not (move the

needle+(&aretiation+ of

American society


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/se carrots

&ore effective

*fficient use ofscarce funds

Constantly evolving

0ind your lifes wor 0un, easy and !o!ular

Benefits for *ou)


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-o you want to fall in love

and sail u!on the sea"

$arriers

$enefits

$ehavior


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social marketing, love, beauty of sea, pubh 731, sp 2016 2.0

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