SOCIAL LOGIN IS NOW MAINSTREAM

STANDARD LOGINWHY ARE CUSTOMERS FED UP?

Standard Login

of consumers are bothered by the need to create new accounts on a websites86%

may leave the site or not return 54%go to a different site, if possible26%leave/avoid the site 6%say they will complete the registration 14%

Source prweb

users leave a site instead of resetting or recovering Login information92%

Standard Login

Source: ConversionXL

SOCIAL LOGINWHY CUSTOMERS LOVE IT

Social login offers consumers the ability to register and log in on websites with a social network email address.

What is Social Login?

Customers are not only familiar with Social Login…

Customers are familiar with Social Login87%

Source: Consumer research report janrain + blue

… they are demanding it!

responded that Social Login is “a good solution that should be offered”77%

SOCIAL LOGINIT’S A GOOD

SOLUTION

Source prweb

When offered, customers use it more than traditional login

51%

And the vast majority of those who use it, love it!

SOCIAL LOGINWHY YOU WILL LOVE IT

Increase Site Conversions and ROI

Advantages of Social Login

socially logged in consumers view 67% more pages +67% Page Views

socially logged in consumers spend 56.2% more time on site +56% More Time

SOCIAL LOGIN INCREASES USER ACQUISITION BY AN AVERAGE OF 33%

Impact on Business Performance

Websites average a 33.2% increase in new registrations with Social Login+33% New Registrations

Social Login improves the quality of registered user data by an average of 25.8%+26% Data Accuracy

30% of support calls are regarding forgotten password support, and the average cost for a password rest is $70.

Reduced Support Costs

Social Login @ ShopSocially

Customer Loyalty | Increase Signups and Conversions

EMBED SOCIAL LOGIN TODAY

Why Choose ShopSocially?

5X Scalability and ReliabilityA dedicated server stack for Social Login with built in redundancies, fail over, etc. to ensure there is no down time.

Social Targeting Social targeting enables you to create a personalized user experience on your website. Leverage data to run other social campaigns.

Social Login provides access to rich user profile data.

Why Choose ShopSocially?

Seamless IntegrationCustomers can use ShopSocially dashboard to easily enable or disable the social login widget on any page without any additional technical integration.

ShopSocially enables social login data to be routed in a unified manner into three different streams:

Customer databaseSocial reporting engine Social targeting engine

EMBED SOCIAL LOGIN TODAY&

DRIVE SOCIAL ROI

ADDITIONAL STATS

Rapid signup: It’s faster than registering for a site the traditional way.

Advantages of Social Login

CUSTOMERS

SOCIAL LOGIN

PREFERENCES

Q1, 2014Source: sproutsocial

Reduces Dropouts: Increase sales conversion by reducing dropouts at registration.

Advantages of Social Login

40% OF CONSUMERS (2 OUT OF EVERY 5)

PREFER SOCIAL LOGINS OVER

CREATING A NEW

ACCOUNTSource: smartinsights

Social Login – Customers say it’s a good solution

Social login fans have posted a comment in their social networks about a product78%Are influenced by messages from people in their social networks and consider buying new products or service

83%

Say product reviews increase their likelihood to purchase 69%

Choose companies based on friend’s reviews82%

Among77%

Populatio

nSource prweb

Become more relevant with Social Sharing

68%Of consumers go to social networking sites to read product reviews.

50%Or more use social networks to provide product feedback.

59%Of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

Source: smartinsights

Consumers want a relevant online experience, but are not getting one.

Traditional registration forms alone don’t solve the problem.

Social Login can help and consumers are ready to embrace it.

Key Takeaways