social learning success stories, models, and roles

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MZINGA Dave Wilkins, Sr. Director of Product Strategy Social Learning Success Stories, Models, & Roles w ww.mzinga.com l February 2009

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This is a presentation I did as part of a local ASTD / ISPI Social Learning workshop held at Babson. My other presenters included Mark Bucceri of Saba and Bill Cava of Ektron. The event was coordinated (and masterfully so) by Jean Marrapodi of Applestar Productions.

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Page 1: Social Learning Success Stories, Models, And Roles

MZINGA

Dave Wilkins, Sr. Director of Product Strategy

Social LearningSuccess Stories, Models, & Roles

www.mzinga.com l February 2009

Page 2: Social Learning Success Stories, Models, And Roles

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About Dave

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Dave WilkinsSenior Director, Product Strategy at Mzinga

• National speaker at 40+ conferences• More than 12 years in the learning space• Strategy, design, development oversight for

software sim, EPSS, KM products• Multiple years as a stand-up instructor and

WBT developer• Published author

[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnhBlog: http://dwilkinsnh.wordpress.com

Page 3: Social Learning Success Stories, Models, And Roles

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Agenda

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1. Key drivers2. Successes3. Models

• Conceptual and Strategic Models• Tactical and Tool-level Models

4. Roles and lessons

Page 4: Social Learning Success Stories, Models, And Roles

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Agenda

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1. Key drivers2. Successes3. Models

• Conceptual and Strategic Models• Tactical and Tool-level Models

4. Roles and lessons

Page 5: Social Learning Success Stories, Models, And Roles

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Some quick questions

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How many of you have taken a course in the last year?How many of you have searched on Google this week?How many of you read blogs?Write blogs?How many of you have a Facebook account?How many of you watch videos on YouTube?How many of you create videos on YouTube?Anyone live tweeting this presentation?How many of you know what tweeting is?

Page 6: Social Learning Success Stories, Models, And Roles

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What do these things have in common?

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Page 7: Social Learning Success Stories, Models, And Roles

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What happened?

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=

The Big Switch – Nicholas Carr

Page 8: Social Learning Success Stories, Models, And Roles

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What’s happening?

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=

Page 9: Social Learning Success Stories, Models, And Roles

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Some sobering stats

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48% of adults have either a MySpace or Facebook page

16% of adults updating their page at least once a day5% of Americans are currently using Twitter

Page 10: Social Learning Success Stories, Models, And Roles

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Did you know?

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The Air Force enables all 330,000 airmen to comment on any military-related blog post or even write their own blog?

The clean-up of the Exxon Valdez was solved from cement truck engineer?

The average cost of a support call is $8-$12, the average cost of a peer-to-peer discussion post is $.25?

SN users trust peer opinion 3x more than advertising?13 hours of video are uploaded to YouTube every min?There are 150,00,000 million ppl on Facebook?

Page 11: Social Learning Success Stories, Models, And Roles

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Stuff that makes me sweat…

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87%

13%

Informal Learning Formal Learning

Training groups “own” this

Who owns this?

Page 12: Social Learning Success Stories, Models, And Roles

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Agenda

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1. Key drivers2. Successes3. Models

• Conceptual and Strategic Models• Tactical and Tool-level Models

4. Roles and lessons

Page 13: Social Learning Success Stories, Models, And Roles

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What do these companies have in common?

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Page 14: Social Learning Success Stories, Models, And Roles

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Agenda

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1. Key drivers2. Successes3. Models

• Conceptual and Strategic Models• Tactical and Tool-level Models

4. Roles and lessons

Page 16: Social Learning Success Stories, Models, And Roles

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Typing your learning needs?

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Page 17: Social Learning Success Stories, Models, And Roles

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Embedded Model

Fixing what we broke in transition from ILT to WBTDebriefDiversity of perspectiveConversationSharing and dialog

WBT Page

Comments

Discussion

WBT Page

“Open” Blog

WBT Page

Ratings

WBT Page

YouTubeRSS Feed

WBT Page

Chat?

EmbeddedPutting the “social” back into instruction

Page 18: Social Learning Success Stories, Models, And Roles

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Social Networking

Blogs

Discussions

Comments

Ratings Ideas

Blogs

Discussions

Chat

Formal Learning

Library

Social Networking

Social Networking

Blogs

Discussions

Comments

Ratings

Formal Learning

SN

B

DC

R

Social Media *about* learning-- Put the “social” into any learning experience

Social Media *as* learning-- Social exchanges and formal are the learning

Social Media *in* learning-- Put the “social” back into courses

Amazon and Community Models

Page 19: Social Learning Success Stories, Models, And Roles

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Three paradigms of social learning

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Models Approach

Formal – socialize existing formal learning models

Embedded ModelsAmazon Models

Emergent – empower learners to co-create and initiate topics of discussion

Community ModelsEmbedded ModelsAmazon Models

Collaborative – sharing best practices, expert location, collaboration

Community ModelsAmazon Models

Page 20: Social Learning Success Stories, Models, And Roles

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Agenda

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1. Key drivers2. Successes3. Models

• Conceptual and Strategic Models• Tactical and Tool-level Models

4. Roles and lessons

Page 21: Social Learning Success Stories, Models, And Roles

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Guidepost #1 – News Media

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Page 22: Social Learning Success Stories, Models, And Roles

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Guidepost #2 -- Encyclopedias

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Page 23: Social Learning Success Stories, Models, And Roles

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Guidepost #3 – Cisco, P&G, Starbucks, Dell

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Page 24: Social Learning Success Stories, Models, And Roles

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New Roles?

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Wiki GardnerContent ExpertSocial Media ProducerChief Connecting OfficerProducerReporterCommunity ManagerModerator

Page 26: Social Learning Success Stories, Models, And Roles

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Thank You!Dave WilkinsMzinga Sr. Director of Product Strategy

[email protected]: @dwilkinsnhhttp://dwilkinsnh.wordpress.com

April 2009MZINGA